Podcast

Podcast: Mobile Marketing That Builds Customer Lifetime Value

In this podcast, hear from our VP of Growth & Partnerships Kara Dake on strategies you can implement to build valuable, long-term relationships with your customers.

Podcast

Podcast: ‘Getting Your Numbers Right’ with The Content Friends

In this podcast, CleverTap’s VP of Growth Kara Dake discusses retention strategies and metrics to measure that are critical for your apps’s success in today’s crowded mobile app space.

Podcast

Podcast: How to Re-Engage Mobile App Users

In this podcast you’ll hear from CleverTap’s VP of Growth, Kara Dake on cutting-edge re-engagement strategies for your app’s important growth phase.

Case Study

SonyLIV

See how CleverTap helped SonyLIV create micro-segments for enhanced personalization, and build sophisticated engagement campaigns, for occasional viewers and binge-watchers.

Webinar

How User Intent Aligns Marketing Results to Business Outcomes

It is time to start predicting customer needs regardless of where they are in their buying journey. We discuss how forward looking brands are using data science to predict user intent to create the perfect marketing campaigns.

Whitepaper

Cooking Up the Ultimate Food Tech App Experience

Thousands of apps being submitted to both iOS and Android app stores on a daily basis. A typical consumer for your food brand has at least 10 apps to choose from at any given point of time. So what’s going to make them choose yours?

Webinar

Unlocking User Insights to Build a Great Habit Forming App

Join us to learn how HealthifyMe uses a data driven approach to marketing, user engagement, retention, and how they ensure stickiness to build a loyal set of users with healthier habits.

Benchmark Report

Industry Benchmarks for Media and Entertainment [OTT] Apps

See how your app compares against industry standards, quickly spot red flags across the user lifecycle, and get data-backed recommendations to fuel your mobile growth strategies.

Case Study

Hotstar

See how CleverTap’s data-driven mobile marketing suite plays a crucial role in Hotstar’s growth helping them scale to a record-breaking 10.3M concurrent users.

Webinar

How Machine Learning is Transforming App Marketing

Join CleverTap and Liftoff as they present insights on how technology and machine learning helps mobile marketers make data drive decisions.

Webinar

Mobile Retention & Engagement Strategies for the Holiday Season

Gain insights from an in-depth discussion on Best Practices in Mobile Retention for the upcoming 2018 Holiday season.

Benchmark Report

Industry Benchmarks for Travel Apps

Use our latest App User Lifecycle Benchmark Report to measure your user’s mobile journey and benchmark them against global standards with actionable insights to optimize them.

Webinar

How AI & ML Are Transforming Modern Marketing

Gain insights on how AI and ML are fundamentally changing the way we approach marketing and how we can harness these changes to further our businesses.

Glossary

Mobile Marketing Glossary

We've made a list of 50+ mobile marketing terms that you need to know. Use this list to learn new concepts and keep up with the latest terminology.

Whitepaper

The Mobile Marketing Metrics that Matter to CMOs

Focus on the metrics that matter to your CMO, tie campaign results back to relevant business goals, and create smart marketing strategies that drive company growth.

Webinar

How to Re-Engage Mobile App Users

Join AppMasters & CleverTap to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learning and AI.

Webinar

How AI is Changing the Customer Retention Game

Join CleverTap and VentureBeat to learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your customer retention.

Case Study

Dream11

See how fantasy sports platform Dream11 retains 5x more customers with advanced user insights powered by CleverTap.

Guides

A Quick-Start Guide to Automated Segmentation with RFM Analysis

No matter what type of app you have, every one of your users is unique — and each will react differently to your marketing campaigns. So how can you tailor your efforts to reach the right audience?

Webinar

Psychographic Segmentation: Turn Every Moment Into an Opportunity

CleverTap is staying at the cutting edge of innovation to build sophisticated machine learning models to help its customers reinvent segmentation strategies. Psychographic segmentation is the latest step in the area.

Video

Automated Segments - Find Your Most Valuable Customers

Automatically segment your audience and monitor the health of your user base with our latest feature: RFM Analysis. RFM Analysis breaks your user base down into segments based on how frequently and recently they’ve launched the app.

Video

Psychographic Segmentation: Find What Your Users Love

Psychographic Segmentation lets you group users based on their interests, lifestyle, habits, and more. It’s a Machine Learning-powered functionality that automatically tells you what your users are most interested in.

Whitepaper

Data-Backed Secrets to Successful Push Notifications – 2018 Report

Our in-depth analysis of 40 billion push notifications reveals what works to engage mobile app users — and what doesn’t.

Case Study

Beblue

See how Beblue almost doubled their daily acquired users and increased partner businesses by 16% through personalized campaigns powered by advanced segmentation based on user behavior.

Webinar

Segmentation Strategies for Mobile Marketers

Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies.

Whitepaper

Beginner’s Guide To Data-Driven Email Marketing

Know the science behind creating a perfect email marketing strategy. Get started with data driven email marketing and supercharge conversions from the first email sent.

Webinar

Marketing Automation at Scale- Strategies from the Boardroom

Find out how ixigo, a travel search engine and booking platform, implements Marketing Automation Strategies with CleverTap and MSG91.

Video

Practical Applications of Machine Learning & Automation for CRM

This video will cover how you can take immediate steps to tackle big data, machine learning, and automation within your CRM stack, and separates the hype from reality.

Case Study

Cleartrip

See how travel giant Cleartrip build a 360-degree view of their users across mobile moments, enabling them to create highly effective engagement and monetization strategies using CleverTap.

Video

How to use the CleverTap Custom Dashboards

Save yourself from the tedium of digging for that data in order to collaborate with your team. With CleverTap’s Custom Dashboards, you can now create the dashboards you need with all the metrics that matter most to you.

Guides

A Complete Guide to User Engagement

On this page, we present a collection of resources that will help you build more delightful customer experiences by looking at the factors that affect user engagement.

Video

Find Your Most Valuable Customers

Automatically segment your audience and monitor the health of your user base with our latest feature: RFM Analysis.

Webinar

Unraveling the GDPR Compliance with CleverTap

The European Union’s General Data Protection Regulation (GDPR) will take effect on May 25, 2018. Understand what GDPR entails, the compliance requirements and non-compliance penalties.

Video

Pivots - For Advanced Data Insights

Pivots is an industry first data-exploration tool that summarizes your data and helps you slice it and dice it with the help of tables and other meaningful data visualizations.

Webinar

Customer Insights That Drive User Engagement

In the world of mobile growth, it is critical to understand how best to leverage your data paired with the most relevant engagement strategies. Join CleverTap’s VP of Growth Kara Dake in a deep dive in to all things analytics and engagement to support your growth decisions.

Webinar

The Significance of Personalized Email Marketing

The webinar discusses how mobile-first brands in Southeast Asia are leveraging personalized email marketing at scale and automated omnichannel marketing is critical to your user monetization and retention strategy.

Webinar

How Omni-Channel Mobile Marketing Can Drive ROI

The webinar covers strategies to leverage data and drive ROI from a single dashboard, personalize experiences across different platforms and devices, and develop goals for your omnichannel strategy.

Whitepaper

The Art of Onboarding Mobile App Users

This paper endeavors to demystify the process of onboarding new customers and offers best practices and recommendations on how you can grow app usage and business revenue.

Case Study

Vodafone

See how telecom giant Vodafone successfully scaled personalized campaigns to double conversions and improve CTRs by 15%, driving brand loyalty and long-term customer value, using CleverTap.

Case Study

Faasos

See how Faasos was able to reduce cart abandonment and increase conversion rates by 7% using CleverTap's personalized push notification campaigns.

Case Study

ixigo

Ixigo generated a 12.5% response rate using Clever Campaigns to automatically reach out to users who had uninstalled their app.

Webinar

Create Automation-Driven, Mobile-Centric Marketing Strategies

Just as mobile has become a focal point of our daily lives, mobile marketing needs to become the focal point for brands.CleverTap along with MartechSeries presents a webinar on how to create automation-driven marketing strategies for today's mobile-centric world.

Whitepaper

Metrics That Matter For Growth: A Handbook for Mobile Marketers

Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track, interpret and apply, so you can drive long-term engagement and growth.

Video

Journeys - Omnichannel Marketing Campaigns on a Visual Canvas

Journeys lets you build long-lived, cross-channel campaigns that reach users on the right channel at just the right time. It gives you complete control over your user’s end-to-end experience with your brand.

Video

Make User Onboarding Easy with CleverTap

With CleverTap, User Onboarding gets super easy. We help you analyze user data and get actionable insights in real time. No more brute force approaches to onboard new users!

Whitepaper

Preventing Mobile App Churn

Only 23% of users come back to an app just three days after downloading. You need a retention strategy that works. This whitepaper is the only guide you will ever need to create a practical app retention strategy.

Whitepaper

Grab-and-Go Push Notification Templates

40+ ready-made push notifications templates with suggestions for rich media and pre-designed calls to action. To make your life even easier, we added triggers and timing recommendations for each push.

Whitepaper

A Beginner’s Guide to Proximity Marketing

Learn about how location-based marketing coupled with hyper-local targeting, beacons and geo-fencing can be a part of your marketing strategy

Whitepaper

A Marketer’s Guide to Personalizing User Experiences

Learn how to leverage advanced customer insights to make smarter marketing decisions and build personalized user experiences.

Whitepaper

Mastering Mobile App Engagement & Retention

Create campaigns that run across the user’s entire lifecycle to retain acquired users, drive app engagement and win back lost customers.

Whitepaper

Push Notification Secrets from Today's Top Mobile Apps

Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages

Webinar

Mobile Engagement Strategies for Holidays

Dive deep into how to develop successful holiday engagement campaigns with Adjust and CleverTap.

Whitepaper

Mobile App Monetization Strategies for 2018

A collection of 7 time-tested monetization strategies for all mobile app verticals. The whitepaper has both age-old dependable strategies along with out of the box ideas for monetization.

Whitepaper

Building a Minimum Viable Analytics Stack - The GoT Edition

If App marketing took place in the world of Game of Thrones, how would the characters compete? Read a definitive app analytics stack guide in pure fan fiction style.

Whitepaper

5 Travel App Notification Tips For The Perfect Take-Off

The guide begins with user journey of travel app users, touches upon the lifecycle stages of a customer and dives into creating push notification campaigns for all stages.

Whitepaper

How to Spot Your App Uninstalls From a Distance

Users who uninstall your app show signs much before they do it. Identify those early signs and understand how to prevent them.

Whitepaper

Marketing strategies for the mobile startup CEO

Collection of data based, real world and pocket-friendly strategies for CEO of every mobile startup.

Whitepaper

The Psychology of Insanely Addictive Apps

This guide uncovers and analyzes some of the most potent cognitive biases influencing the design for highly addictive apps.

Whitepaper

Track your customers through your Conversion Funnel

The white paper aims to explain the conversion funnel in detail while also highlighting the importance of tracking your users through the funnel.

Whitepaper

Real Time, Hyper-Personalized App Marketing Made Easy

Read this whitepaper to find out how you can get higher ROI on your marketing dollars by sending the right message over the right medium to the right user at the right time.

Whitepaper

The Trifecta of Personalization - Behavior, Time and Location

This whitepaper will take a deep dive into each personalization category, tapping into a wealth of resources to expand your brand’s channels of interaction with consumers and enhance user experience.

Whitepaper

The Proverbial Abandoned Shopping Cart

This whitepaper will help you understand the most common reasons for cart abandonment and 10 strategies that always work to overcome them. Also learn how a fortune 500 food company used CleverTap to increase in-app purchases.

Webinar

CleverTap - Appnique Joint Webinar

This will help you learn ways to attract users who will have a true affinity to your brand and to develop a deep and lasting relationship with the users, by learning what they like, what they did or did not do in your app.

Whitepaper

What Makes Push Notifications Successful

This whitepaper will help you learn how to adopt rich personalization methods for your push notification campaigns, to deliver more value, experience higher engagement, and in turn enjoy more customer loyalty.

Whitepaper

7 Channels to Grow your Online Retail Business

Read this whitepaper to learn more about the various marketing channels that popular retail brands are increasingly using in their growth strategies and how you can leverage these to increase sales by a factor of almost 2X.

Case Study

BlackFriday

Want to increase app user engagement? Read how our customer, BlackFriday, increased their app engagement by 10% by sending coupons at the right time.

Case Study

BookMyShow

BookMyShow increased their CTRs by 5x and increased user engagement by 2x with campaigns triggered by user behavior using CleverTap

Case Study

Denver Broncos

TopFan was able to successfully capture Denver Broncos’s fans' attention and enhance app user engagement with powerful Clever Campaigns. Read more.

Case Study

TopFan

See how TopFan customized content based on user preferences and increased engagement for their Ben Carson app to 73% with CleverTap’s Clever Campaigns.

Case Study

MobiKwik

How MobiKwik was able to bring down uninstalls by 20% through timely, personalized and conversion specific campaigns.

Case Study

Ketto

How social fundraising platform Ketto increased revenue by 30% using CleverTap's personalized messaging and real-time user segments.

Case Study

FreeCharge

How fintech company FreeCharge used CleverTap to increase transactions by 1.5x with automated campaigns, thereby, ensuring that the app retains high recall value.

Whitepaper

Mobile Engagement & Retention Guide

According to Forrester, 2/3 of marketers still struggle to measure ROI on mobile apps and their main challenge is profitability. Read our guide to become a mobile expert now.

Whitepaper

Get Up Close and Personal with your Users

Learn how behavioral analytics and segmentation can improve your app metrics and maximize mobile engagement & retention. Build contextual engagement strategies based on actionable analytics.

Video

Consolidated App Analytics and User Engagement Overview

So you've acquired a bunch of new users from your big marketing spend. Now what? Use analytics to determine which sources drove sticky users and engage them to become your brand advocates.

Video

Analyze, Segment and Engage Users in Realtime

Choosing the perfect app for users is a lot like dating. CleverTap can set you up for life with your new app users. Create perfect messages for your users based on their actions and win them for life.

Case Study

DealsPlus

DealsPlus was pleased with the phenomenal results of their push notification campaign via CleverTap’s platform.

Case Study

Streamago

Learn how Streamago analyzed their app users and increased user retention by 49% with Day 1/3/7 push campaigns and geo-segmentation.

Case Study

Flyrobe

Flyrobe reduced Cost Per Transaction by 10X using a solid retargeting strategy built on CleverTap’s Facebook Custom Audience Campaign feature.

Case Study

School 4 One

School 4 One uses CleverTap to provide actionable insights and a 360-degree view of 10k plus teachers in various schools using their mobile app and drive engagement.

Case Study

Allegiant

Allegiant used CleverTap push marketing campaigns to attract app users' attention and enhance fan engagement; significantly increasing conversion rates.

Case Study

24me

Integrated marketing with email campaigns can achieve great results. Understand how 24me increased viewership of their tutorials by 6% with triggered email campaigns.

Case Study

Styl

Add intelligence and automation to your marketing campaigns. Learn how Styl increased their CTRs by 200% with pre-built CleverTap marketing campaigns.

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