Real Impact” - CleverTap's reporting dashboard which gives you a long term view of the consolidated impact of your engagement campaigns on business metrics. Using it you can easily track metrics like average revenue per user, conversions, retention, stickiness, recency and frequency of purchase, and more.With Real Impact, you can tie marketing dollars spent to dollars earned and align marketing efforts to larger business goals.
Looking to customize and automate your campaign content for better engagement? Try CleverTap’s Product Recommendations feature. It allows you to personalize campaigns with highly relevant and contextual content recommendations unique to each customer.
Only 43% of all media and entertainment apps continue to be used just one month after download making it essential to keep app users engaged.
We do a deep dive into what it takes to succeed in an increasingly fragmented viewing landscape, and explore proven tips to successfully convert freemium users into premium subscribers.
In this podcast, hear from our VP of Growth & Partnerships Kara Dake on strategies you can implement to build valuable, long-term relationships with your customers.
In this podcast, CleverTap’s VP of Growth Kara Dake discusses retention strategies and metrics to measure that are critical for your apps’s success in today’s crowded mobile app space.
It is time to start predicting customer needs regardless of where they are in their buying journey. We discuss how forward looking brands are using data science to predict user intent to create the perfect marketing campaigns.
Thousands of apps being submitted to both iOS and Android app stores on a daily basis. A typical consumer for your food brand has at least 10 apps to choose from at any given point of time. So what’s going to make them choose yours?
Join us to learn how HealthifyMe uses a data driven approach to marketing, user engagement, retention, and how they ensure stickiness to build a loyal set of users with healthier habits.
See how your app compares against industry standards, quickly spot red flags across the user lifecycle, and get data-backed recommendations to fuel your mobile growth strategies.
Join CleverTap and Liftoff as they present insights on how technology and machine learning helps mobile marketers make data drive decisions.
Gain insights from an in-depth discussion on Best Practices in Mobile Retention for the upcoming 2018 Holiday season.
No matter what type of app you have, every one of your users is unique — and each will react differently to your marketing campaigns. So how can you tailor your efforts to reach the right audience?
CleverTap is staying at the cutting edge of innovation to build sophisticated machine learning models to help its customers reinvent segmentation strategies. Psychographic segmentation is the latest step in the area.
Automatically segment your audience and monitor the health of your user base with our latest feature: RFM Analysis. RFM Analysis breaks your user base down into segments based on how frequently and recently they’ve launched the app.
Psychographic Segmentation lets you group users based on their interests, lifestyle, habits, and more. It’s a Machine Learning-powered functionality that automatically tells you what your users are most interested in.
Our in-depth analysis of 40 billion push notifications reveals what works to engage mobile app users — and what doesn’t.
See how Beblue almost doubled their daily acquired users and increased partner businesses by 16% through personalized campaigns powered by advanced segmentation based on user behavior.
Find out how ixigo, a travel search engine and booking platform, implements Marketing Automation Strategies with CleverTap and MSG91.
This video will cover how you can take immediate steps to tackle big data, machine learning, and automation within your CRM stack, and separates the hype from reality.
In the world of mobile growth, it is critical to understand how best to leverage your data paired with the most relevant engagement strategies. Join CleverTap’s VP of Growth Kara Dake in a deep dive in to all things analytics and engagement to support your growth decisions.
Just as mobile has become a focal point of our daily lives, mobile marketing needs to become the focal point for brands.CleverTap along with MartechSeries presents a webinar on how to create automation-driven marketing strategies for today's mobile-centric world.
Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track, interpret and apply, so you can drive long-term engagement and growth.
Journeys lets you build long-lived, cross-channel campaigns that reach users on the right channel at just the right time. It gives you complete control over your user’s end-to-end experience with your brand.
Learn how to leverage advanced customer insights to make smarter marketing decisions and build personalized user experiences.
Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages
If App marketing took place in the world of Game of Thrones, how would the characters compete? Read a definitive app analytics stack guide in pure fan fiction style.
The guide begins with user journey of travel app users, touches upon the lifecycle stages of a customer and dives into creating push notification campaigns for all stages.
The white paper aims to explain the conversion funnel in detail while also highlighting the importance of tracking your users through the funnel.
Read this whitepaper to find out how you can get higher ROI on your marketing dollars by sending the right message over the right medium to the right user at the right time.
This whitepaper will take a deep dive into each personalization category, tapping into a wealth of resources to expand your brand’s channels of interaction with consumers and enhance user experience.
Read this whitepaper to learn more about the various marketing channels that popular retail brands are increasingly using in their growth strategies and how you can leverage these to increase sales by a factor of almost 2X.
BookMyShow increased their CTRs by 5x and increased user engagement by 2x with campaigns triggered by user behavior using CleverTap
TopFan was able to successfully capture Denver Broncos’s fans' attention and enhance app user engagement with powerful Clever Campaigns. Read more.
How fintech company FreeCharge used CleverTap to increase transactions by 1.5x with automated campaigns, thereby, ensuring that the app retains high recall value.
So you've acquired a bunch of new users from your big marketing spend. Now what? Use analytics to determine which sources drove sticky users and engage them to become your brand advocates.
Flyrobe reduced Cost Per Transaction by 10X using a solid retargeting strategy built on CleverTap’s Facebook Custom Audience Campaign feature.
School 4 One uses CleverTap to provide actionable insights and a 360-degree view of 10k plus teachers in various schools using their mobile app and drive engagement.