Maximize Customer Retention By Unleasing the Full Potential of Push Notification
Boost Render Rates
Increase in Retention
Improvement in Conversions
How RenderMax can help
Don’t just deliver but “Render”
40% of delivered push notifications aren’t visible on a user’s device due to inactive apps or device optimization. RenderMax, CleverTap’s proprietary technology, maximizes the likelihood of notifications getting rendered on every device.
Seamlessly Render across Android Devices
Chinese OEM devices, which dominate the Android market, have defined device-specific protocols for push notifications, leading growth marketers to optimize their campaign strategy and rely on costly channels like email and SMS, affecting ROI. CleverTap’s OEM partnerships minimize the need to optimize campaign strategies based on devices and enable growth marketers to rely on a single campaign strategy that is seamless across devices.
Render with Pull Notifications
Ensure push notifications are rendered as soon as the device is restored from the optimized-battery state, with re-render attempts, enabling the app to pull in the notifications that earlier failed to render.
Discover How RenderMax Can Uplift Your Push Notification Campaigns
Ensure users stay updated till the last mile across businesses like food delivery, cab hailing, and more. High render rates make sure your users never miss important notifications, irrespective of the device or state of the device.
Enhance user sign-ups and initial transactions, by rendering notifications to users who otherwise would go inactive without adequate engagement.
Maximize campaign ROI, from your Black Friday or Festive Season campaigns by engaging users who were otherwise unreachable, increasing conversions manifold.
Reach and engage inactive app users, since FCM has a low probability of delivering notifications from these apps, ensuring you don’t lose out on these customers.
Hear What Our Customers Have To Say
At Betterhalf, mobile push notifications are critical for our business. With CleverTap’s innovative RenderMax solution our push notification render rates have skyrocketed to 85%.
The CleverTap platform has great breadth of capabilities, and this innovative mobile push solution will certainly help them stay much ahead of the competition.
As the world’s leading mobile eSports and digital gaming platform, MPL reaches out to users during tournaments and contests.
With RenderMax, we have witnessed an average of 15% increase in mobile push notification delivery and rendering rates and upto 75% rendering rate for specific campaigns. RenderMax is a game-changer for customer engagement and retention. We admire the innovation that CleverTap brings to the table
Notification Sent is a metric recorded when a successful attempt to FCM has been made via CleverTap platform/any server. A notification is considered rendered when it is delivered to the end user device and is visible to that user in the notification tray.
While Google FCM delivers 99% of the messages to the user device, a good chunk of these messages do not render due to battery optimizations done by various low end Android OEMs. Hence, measuring notifications rendered becomes crucial, where the metric itself tells what number of notifications were visible on end users device.
Not only will you receive statistics for the performing journey paths, but you will also obtain data on the non-performing paths. This comprehensive information will allow you to validate the decisions taken by the system giving you a holistic understanding of your journeys’ performance.
Push notifications handle the issue of low deliverability on certain device manufacturers. With push notifications, you can optimize the delivery of Mobile notifications to devices that missed receiving these notifications.
There are multiple advantages of increasing your push notification render rates
Enhanced Engagement – Higher render rate ensures that there are no misses and the engagement is strengthened to the last mile.
Increase in Conversion Rates – By rendering notifications to users who were unreachable and/or went inactive, you increase your chances of conversion manifold
Reduced Churn – Engaged users show higher trust, which means they are most likely to consume your services, keep coming back for more, and become loyal advocates for your app.
Cost Optimization – Push notifications are a free channel, which means if you optimize it for engagement, you do not need to spend on costly backup channels to reach out to missed users.
Any marketer focused on growth who wants to reach their unreachable or dormant users and supercharge their push notification campaigns should use RenderMax. RenderMax helps marketers improve their campaign ROI and amplify their push notifications for hard to reach android devices.
CleverTap RenderMax seamlessly works with Oppo, Oneplus, Samsung, Vivo, Poco, RealMe, and Xiaomi.
Want to boost your push notification performance on Android devices?