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Using CleverTap's solution, Betterhalf boosts their push notification render rate to 85%

85% RENDER RATE ACHIEVED

At Betterhalf, mobile push notifications are critical for our business. With CleverTap’s innovative RenderMax solution our push notification render rates have skyrocketed to 85%. The CleverTap platform has great breadth of capabilities, and this innovative mobile push solution will certainly help them stay much ahead of the competition.

Shankar Krishnamurthy, Group Product Manager
Render Rate is the ratio of Push Notifications Rendered on the end user device to the total number of Push Notifications sent
DID YOU KNOW?

Not all push notifications
render on a user’s device

Render Rate is the ratio of Push Notifications Rendered on the end user device to the total number of Push Notifications sent

Most marketers just focus on the amplification of push notification delivery rates. A “delivered” notification that doesn’t render on the user’s device is wasted effort. So while delivery is important, a better metric of success is the actual rendering rate of push notifications. About 40% of delivered notifications aren’t rendered on a user’s device. A rendered notification is actually visible to the user. A visible notification improves brand reach, click-through rates, and campaign ROI.

Why my push notifications are not getting rendered on Android devices

Why don’t all push notifications get rendered on Android devices?

Why my push notifications are not getting rendered on Android devices

All Chinese OEM devices use a custom variant of the stock Android OS. To optimize battery consumption, these OS variants are configured to bypass the Google/Firebase push delivery service. This results in low notification delivery rates and even lower render rates. Your users never see your notifications, and miss important communication.


DON’T LOSE OUT WITH LOW RENDER RATES

  • Some users never see your push notifications, even though you have amplified the push delivery rates
  • Below-average ROI on your push campaigns
  • Dependence on costly messaging channels like email and SMS
CleverTap RenderMax powers up the render rates of push notifications, amplifies the push notification reach, and maximizes user engagement

How does RenderMax work?

CleverTap RenderMax powers up the render rates of push notifications, amplifies the push notification reach, and maximizes user engagement

RenderMax powers up the render rates of your push notifications, amplifying the push notification reach, and maximizes user engagement.

While most solutions for the amplification of Push Notifications are only focused on increasing delivery rates, CleverTap RenderMax solves both push notification delivery and rendering.




RENDERMAX WORKS SEAMLESSLY ON ALL OEM DEVICES
oppo, xiaomi, vivo, ONEPLUS, SAMSUNG, realme, POCO

What comprises RenderMax technology?

CleverTap RenderMax is Push Notification Rendering Technology that boosts push notification render rates up to 90%. With RenderMax apps and brands can engage users they could not before, and elevate ROI from their push campaigns.

What happens when I increase my render rates?

Enhancing the reach of push notifications can help with

  • Enhanced EngagementEnhanced Engagement

    Higher render rate ensures that there are no misses and the engagement is strengthened to the last mile.

  • Increased Conversion RatesIncreased Conversion Rates

    By rendering notifications to users who were unreachable and/or went inactive, you increase your chances of conversion manifold.

  • Reduced ChurnReduced Churn

    Engaged users show higher trust, which means they are most likely to consume your services, keep coming back for more, and become loyal advocates for your app.

  • Cost OptimizationCost Optimization

    Push notifications are a free channel, which means if you optimize it for engagement, you do not need to spend on costly backup channels to reach out to missed users.

Frequently Asked
Questions

1. What is the difference between push notifications sent and push notifications rendered?
Notification Sent is a metric recorded when a successful attempt to FCM has been made via CleverTap platform/any server. A notification is considered rendered when it is delivered to the end user device and is visible to that user in the notification tray.
2. Why should I worry about push notifications rendering?
While Google FCM delivers 99% of the messages to the user device, a good chunk of these messages do not render due to battery optimizations done by various low end Android OEMs. Hence, measuring notifications rendered becomes crucial, where the metric itself tells what number of notifications were visible on end users device.
3. What are Push Notifications in CleverTap?
Push notifications handle the issue of low deliverability on certain device manufacturers. With push notifications, you can optimize the delivery of Mobile notifications to devices that missed receiving these notifications.
4. What benefits can we gain by increasing the push notifications render rates?
There are multiple advantages of increasing your push notification render rates
  1. Enhanced Engagement – Higher render rate ensures that there are no misses and the engagement is strengthened to the last mile.
  2. Increase in Conversion Rates – By rendering notifications to users who were unreachable and/or went inactive, you increase your chances of conversion manifold
  3. Reduced Churn – Engaged users show higher trust, which means they are most likely to consume your services, keep coming back for more, and become loyal advocates for your app.
  4. Cost Optimization – Push notifications are a free channel, which means if you optimize it for engagement, you do not need to spend on costly backup channels to reach out to missed users.
5. Who can Benefit from using CleverTap RenderMax?
Any marketer focused on growth who wants to reach their unreachable or dormant users and supercharge their push notification campaigns should use RenderMax. RenderMax helps marketers improve their campaign ROI and amplify their push notifications for hard to reach android devices.
6. Which OEM devices does RenderMax work with?
CleverTap RenderMax seamlessly works with Oppo, Oneplus, Samsung, Vivo, Poco, RealMe, and Xiaomi.

Want to supercharge your push notifications?

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