Guide
Onboarding Secrets from Today’s Top Mobile Apps
Discover how leading apps get new users to convert quickly through these secret onboarding strategies.
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What’s Inside
Why Read This Pocket Guide?
Onboarding is tricky. You have to welcome new users, introduce your app, and prove how your app can enrich their lives. But the top apps have it down to a science, and that’s why they retain more of their users. We unlock those onboarding secrets so you can use the same strategies in your app!
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Find out about:
The Benefit Limit
How many benefits or screens should you show in a product or feature tour?
Registration Tricks
Does every user need to sign up? The top apps have a few tips on making signup smoother.
Permission Confusion
When do you ask for permissions: at the start or after signup? We lay it all out here.
Breaking Up Onboarding
Onboarding shouldn’t be a one-time thing. Here’s how to keep it going even after the tour.
What’s Inside the Whitepaper?
Why our customers love us
We Drive Measurable Growth
Helping our customers succeed
View our Customers 
4x
Higher CTR with ab testing
36%
Reduction in new user churn
“I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
Natalia Garcia Ocampo
Marketing & Growth Director, Movii
71%
Increase in week 3 retenion rates
73%
Improvement in average CTRs with personalization
“Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
Arun Kumar
Head of Digital Marketing at Carousell
12%Engagement
With event-centric campaigns
3%CTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
“The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
Manish Dhanwani
Senior Marketing Manager, SonyLIV
5x
Increase in 90-Day Retention Rate
2x
Increase in MAUs
“CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
Maybelle Cheah
Customer Analytics Team Lead at Boost