Effective personalization key to retention in digital commerce

Essential Research and Best Practices From Gartner® to Ensure Improved Engagement and Retention

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What’s Inside?

Marketers know that personalization is the key to an enhanced customer experience (CX). By creating relevant, individualized interactions with your customers, you can improve KPIs such as conversion rates and order values—and ultimately increase customer retention.

Start by embracing CX best practices which include fostering a customer-centric culture, developing processes that are efficient and intuitive, and creating high-quality digital content. Beyond this, enabling personalization requires two key technologies—analytics and data management.

  • What You’ll Get With This Research

    This report from Gartner — “Quick Answer: How Can I Use Personalization Most Effectively in Digital Commerce?”* — will help you understand CX and personalization in detail and learn more about:

    • How personalization technologies work

    • The key components of personalization and how to create one-to-one personalization

    • The analytics you’ll need along with examples that are typically used

    • Data that’s commonly collected and suggestions on how to manage it

    • Typical percentage improvements seen in key indicators

    With effective personalization, you’ll generate more revenue because personalization makes it easier for customers to find what they’re looking for in a self-service environment. Get your copy today!

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* Gartner, Quick Answer: How Can I Use Personalization Most Effectively in Digital Commerce?, Penny Gillespie, 8 June 2021

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