Enabling Real-time Customer Experiences at Scale
Learn how CleverTap uses its proprietary architecture for data ingestion, processing and messaging systems and facilitates the increasingly prevalent real-time use cases of today
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Why Read This Whitepaper?
Today’s customer journey is far from being linear. There are hundreds of touchpoints between a customer knowing about your product to when they are ready to hit that buy button. This presents unique challenges for brands who must innovate continuously to stay relevant. To support the velocity and amount of information needed by real-time use cases, brands need to develop a viable production system that allows for previously unknown workloads and data flowing through the system.
This whitepaper will walk you through all the essential components of CleverTap’s scalable platform. Its proprietary architecture that benefits from proven data ingestion, processing and messaging systems that contrast traditional workflows and facilitate the increasingly prevalent real-time use cases of today.
This whitepaper will walk you through all the essential components of CleverTap’s scalable platform. Its proprietary architecture that benefits from proven data ingestion, processing and messaging systems that contrast traditional workflows and facilitate the increasingly prevalent real-time use cases of today.
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Unified Customer Data Platform for a Single Source of Truth
CleverTap’s foundational layer of CDP creates a unified customer database with customer interactions over time from online and offline source systems.
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Real Time Analytics: To Drive More Impact from Data
Deliver the power of data science to marketers so they can answer key business questions with insights generated from millions of rows of customer data.
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Data Security and Privacy
With advanced data science and ML-powered features, CleverTap helps the forward looking brands create engaging experiences for users.
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Flexible User Engagement Platform
Engage users on external and internal channels with one-time campaigns or long term campaigns throughout the customer journey.
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One-to-one Messaging with Personalization at Scale
Customer trust and data privacy are at the core of what we do. We are backed by a system architecture built for guaranteed uptime, with globally distributed data centers for redundancy.
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Marketing Automation Powered by Machine Learning
With advanced data science and ML-powered features, CleverTap helps the forward looking brands create engaging experiences for users.
