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    • Find the Right Plan for You

    Flexible plans for every stage of growth, with CleverAI™ built in from day one.

    All-in-one platform

    Data, decisioning, orchestration – in a single platform.

    Intelligence that compounds

    Up to 10 years of customer history powering richer decisions.

    Transparent pricing

    AI usage that scales with you – without hidden limits.

    Migrate fast, with confidence

    Guided migration and expert support from day one.

    600+ Promotional CleverAI™ Tokens included

    Core

    Growing teams ready to launch smarter engagement

    $85/month*
    Start Free Trial
    Get started with:

    CleverAI™ for Assisted Orchestration

    • Starter CleverAI™ tokens included
    • On-brand content creation
    • Omnichannel engagement
    • Real-time behavioral segmentation
    • Built-in experimentation and analytics
    Learn more about Core

    *Taxes apply, excludes add-ons. Billing will start post 30-day trial.

    Capability
    Core ⚡600+ Tokens Start Free Trial
    Pro ⚡5000+ Tokens Get a Demo
    Recommended Ultimate ⚡6000+ Tokens Get a Demo
    AI and Intelligence
    Scribe
    Image Creator
    Analytics Builder
    –
    Segment Builder
    –
    Journey Builder
    –
    –
    IntelliTime
    –
    IntelliChannel
    –
    IntelliNode
    –
    –
    IntelliAB
    –
    Recommendations
    –
    –
    Predictions
    –
    –
    Decisioning
    Campaign Decisioning Agent
    –
    –
    Add-on
    Variant Decisioning Agent
    –
    –
    Add-on
    Lifecycle Decisioning Agent
    –
    –
    Add-on
    Personalization
    Reminders
    –
    Add-on
    Add-on
    Bulletins
    Add-on
    Linked Content
    Add-on
    Liquid Tags
    Add-on
    Geofencing
    Add-on
    Catalog Send-Time Personalization
    Add-on
    Constant Property Campaigns
    Add-on
    Behavioral Analytics
    Funnels
    Cohorts
    Events
    Trends
    Session Analytics
    Uninstall Tracking
    Unified User Profile
    Pivots
    Add-on
    Flows
    Add-on
    Real Impact
    Shared Boards
    Advanced Cohorts (Bracketed, Unbound, Power User Curve)
    Add-on
    Aggregated Event Properties
    Add-on
    Composite Events
    Add-on
    Segment Comparison
    Functions and Formulas
    Add-on
    Event Comparison
    Dashboards
    Pre-built Boards
    Custom Dashboards
    NPS Insights
    –
    Control Group
    Find People
    Unified User Profile
    Segmentation
    Psychographic
    Behavioral
    Live User
    Recency Frequency Monetary (RFM)
    –
    Custom List
    –
    Email Subscription Groups
    Messaging Channels
    Push Notifications
    In-App Messages
    App Inbox
    Web Push
    Web Pop-up
    Web Inbox
    Web Native Display
    Add-on
    Visual Editor
    –
    Add-on
    Add-on
    Email
    Email Direct
    Add-on
    Add-on
    Add-on
    SMS Connect
    SMS Direct
    –
    Add-on
    Add-on
    Webhooks
    App Native Display
    Add-on
    Google Ads
    Add-on
    Facebook Audiences
    Add-on
    TikTok
    Add-on
    WhatsApp Connect
    Add-on
    Add-on
    Add-on
    WhatsApp Direct
    Add-on
    Add-on
    Add-on
    RCS Connect
    –
    Add-on
    Add-on
    RCS Direct
    –
    Add-on
    Add-on
    Campaign Optimization
    Message A/B Tests
    Send to All Devices
    Email Editor
    Enhanced Push Delivery
    Product Experiences
    –
    Add-on
    Add-on
    Orchestration
    Journeys
    Content Manager
    Loyalty and Rewards Management
    Promos and Rewards
    Add-on
    Add-on
    Add-on
    Transactional Messaging
    Notify
    Add-on
    Add-on
    Add-on
    Lifecycle Optimization
    Lifecycle Optimizer
    –
    –
    Data Management
    Schema Design
    API Access (Import and Export)
    CSV Downloads
    CSV Uploads
    Data Imports from Datawarehouse
    –
    Data Imports from Cloud Storage
    –
    SFTP Data Imports
    –
    Zero Copy Segments
    Add-on
    Add-on
    Add-on
    Localized AWS Instances
    AWS EventBridge
    Add-on
    Data Export to AWS S3
    Add-on
    Data Export to GCP
    Add-on
    Data Export to Azure
    Add-on
    Data Export to Mixpanel
    Add-on
    Data Export to Amplitude
    Add-on
    Data Export to mParticle
    Add-on
    Data Export to Segment.io
    Add-on
    Data Export to Snowflake
    Add-on
    Product Catalog
    Add-on
    Data Retention Policy (years)
    3 years
    3 years
    10 years
    Security and Data Governance
    PII Masking
    PII Encryption
    Add-on
    Add-on
    Add-on
    PII Tokenization
    Add-on
    Add-on
    Add-on
    Audit Logs
    Automated Audit Log Exports for SIEM
    Add-on
    Add-on
    Add-on
    IP Whitelisting
    Access and Workflows
    2-Factor Authentication
    Single Sign-On (SSO)
    Role-Based Access
    Advanced Role-Based Access
    –
    Campaign Approval Workflows
    –
    Support and Customer Success
    Online / Self-Serve Support
    AI-powered support assistant
    Customizable Support
    –
    Dedicated Customer Success Manager (CSM)
    –
    Strategic Support
    –
    –
    Onboarding and Implementation Support
    –
    Technical Account Manager
    –
    Support Ticket Channels
    Quarterly success/business review calls
    –
    Debugger and Error Stream (self-serve troubleshooting)

    2000+ Brands Trust CleverTap

    PicsArt
    Sony LIV
    Levi's
    Burger King
    Flipkart
    Axis Bank
    Blinkit
    Kotak Bank
    AJIO
    Rapido
    Puma
    KFC
    7-Eleven
    IKEA

    Add-Ons: Unlock More As You Scale

    Decisioning Agents

    Personalize every interaction with 1:1 decisioning, powered by the Tesseract Decisioning Engine. Deliver the most relevant experience to each user across every campaign, variant and lifecycle stage to drive business impact at scale.

    Available on Ultimate

    WhatsApp

    Start contextual conversations on WhatsApp - launch no-code campaigns with rich, interactive templates.

    Available on all plans

    RCS

    Send immersive, interactive messages - rich, branded RCS with carousels and quick replies.

    Available on Pro and Ultimate

    Email

    Deliver personalized emails that respond to real-time behavior - with AI-powered content, timing, and optimization.

    All plans

    Product Experiences

    No-code app and web experience optimization - personalize journeys, run experiments, and improve engagement without developer dependency.

    Available on Pro and Ultimate

    Reminders

    Drive timely action with intelligent, personalized nudges across channels - without the manual follow-up.

    Available on Pro and Ultimate

    Promos and Rewards

    Build loyalty offers that go beyond discounts - personalized, measurable, and designed to provide real user value.

    All plans

    Recognition Built
    on Business Impact

    See how CleverTap brings real-time intelligence, native decisioning, and autonomous execution together to deliver 1:1 engagement at scale.

    Get a Demo
    CleverTap recognized as a Leader in the 2026 Gartner Magic Quadrant
    Grid Leader for 2026 by G2 Momentum Leader for 2026 by G2 Enterprise Leader for 2026 by G2 Easiest To Do Business With Enterprise for 2026 by G2 Fastest Implementation Enterprise for 2026 by G2

    Your Stack, Connected

    Native integrations across attribution, analytics, CRM, CDP, and more – built to connect with a growing ecosystem

    AWS
    AWS
    Google Cloud
    Shopify
    WooCommerce
    Branch
    AWS
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Shopify
    Gmail
    Flutter
    Gmail
    iOS
    Android
    MSG91
    Exotel
    Flutter
    Gmail
    Flutter
    iOS
    Android
    MSG91
    Exotel
    Flutter
    Gmail
    Flutter
    iOS
    Android
    MSG91
    Exotel
    Exotel
    Exotel
    Exotel
    Exotel
    Exotel
    Exotel

    Customers That Trust Us

    quote-icon

    27% Conversion Uptick From Dropper Credit Card Upgrade Users

      CleverAI™ made our digital engagements across all channels very seamless and insightful. With a unified, real-time platform for analytics, personalization, and orchestration, we now easily navigate through complexities. The advanced capabilities powered by CleverAI™ allow us to greatly enhance the effectiveness of communication and speed of experimentation. CleverAI™ has helped us reduce our costs and connect with our users more effectively at the right time and on the right channel.

    Ojasvi Singhal,
    Vice President - Digital
    Banking and Transformation

    quote-icon

    100% Increase in Gross Transactions

      CleverAI™ Recommendations helped us achieve our goal of boosting reservation conversions.

    Surakan Kittiperakorn,
    Regional Marketing Lead

    quote-icon

    From Days to Minutes

      CleverAI™ Scribe has improved our overall creative process, allowing us to be more efficient. We are able to reduce the time to generate large amount of ideas from days to minutes. We see this as an important tool that helps us achieve our marketing goals quicker.”

    Izzat R.,
    CRM – Strategy and Planning

    quote-icon

    Rapid, Smart Optimization

      Using CleverAI™ IntelliNode, we uplifted our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimum one. It opens up a new era of continuous experimentation for us, and we look forward to using IntelliNode going forward.”

    Peter Takacs,
    Digital Product Manager

    quote-icon

    Conversion and Retention Uplift

      We were able to save time and effort as we could create a single journey instead of creating multiple complex journeys. It has directly impacted our conversion, engagement and retention rates. I would rate CleverAI™ IntelliNode a 10/10, and any brand that runs multiple complex user journeys should get their hands on IntelliNode!”

    Francisco Otera

    quote-icon

    2X in Conversions

      As a platform built on trust and authenticity, we needed an engagement partner that could match that precision. CleverAI™ suite gave us the ability to reach the right users at the right moment – whether it was driving adoption of our Video Feed or recovering high-intent shoppers who were slipping through. CleverAI™ IntelliTime and IntelliNode have fundamentally changed how we think about conversions – it’s no longer about pushing harder, it’s about being smarter.”

    Kharit Arunvongse,
    Head of Growth, Sasom

    quote-icon

    50% lift in Conversions

      CleverAI™ Predictions has allowed us to move from reactive targeting to anticipating what our users are likely to do next. Compared to our standard CVM campaigns, we saw 2x higher CTR and a 50% lift in conversions by targeting highly likely segments."

    Bechir Segni,
    Principal Expert – Growth Marketing

    Frequently
    asked questions
    • What are CleverAI™ Tokens?
      • CleverAI™ Tokens are a pool of credits you can use across token-powered capabilities — like generating copy, creating an image, or building a segment. Each capability charges a fixed number of Tokens per response.
    • What are CleverAI™ Blocks?
      • Blocks are fixed units of capacity for certain CleverAI™ capabilities, like Recommendations or Predictions. Each Block gives you a set capacity — for example, 1 Block could mean a fixed number of recommendation models you can set up and run. If you need more capacity, you can purchase additional Blocks.
    • What happens when my CleverAI™ Tokens run out?
      • You can top up with additional CleverAI™ Tokens anytime. Just reach out to your CSM to purchase more and keep using token-powered capabilities.
    • What is the validity of my Tokens?
      • Tokens never expire!
    • How can I track my Token and Block usage - and can I limit it?
      • You'll have access to a usage dashboard that shows real-time Token and Block consumption, along with alerts as you approach your limits. Admins can also control and distribute Tokens and Blocks across users or teams, so you stay in control of who's using what.
    • How is CleverTap plan pricing calculated?
      • Plan pricing is based on your Monthly Active Users (MAU) or Data Points, depending on your commercial model.
    • Is there a free trial for Core?
      • Yes. Core is available as a free trial — sign up and start engaging your users within minutes.
    • How do I migrate from my current CleverTap plan?
      • Kindly contact your Customer Success Manager to migrate to the new plan.
    • What are your data governance and compliance policies for customer data?
      • CleverTap maintains a comprehensive data governance and compliance framework designed to protect customer data throughout its lifecycle. Customer data is processed only in accordance with documented customer instructions, contractual commitments, and applicable data protection laws.

        Our framework covers:
        • Data lifecycle controls – data minimization, classification, and defined retention and deletion practices
        • Access and protection – access governance and encryption safeguards for customer data
        • Data residency – regional hosting aligned with contractual commitments
        • Privacy – CleverTap operates as a data processor, supporting customer obligations under applicable privacy regulations such as the GDPR and India's DPDPA
        • Third-party risk management – security and privacy due diligence on vendors and subprocessors

        These controls are supported by ongoing monitoring, periodic risk assessments, and independent assurance. CleverTap's program is independently assessed against ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II, and CSA STAR Level 2. Detailed compliance documentation, certifications, and reports are available through the Trust Portal.

    Start your agentic customer engagement journey today

    Join 2000+ brands using CleverTap to engage smarter, retain longer, and grow faster.

    Get a Demo