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Features Starter Business Enterprise

Feature Details

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Features Starter Business Enterprise
Data Volume
Events Per Month This is the amount of events you can send across to CleverTap. Unlimited
Total Events Stored This is the total event volume you can store with CleverTap. It is dependent on your plan or quota. You can choose to delete older events, or upgrade when the events fill up. up to 100 Million for 60 days Custom
Behavioral Segments up to 10 Unlimited
Funnels A funnel is a way of grouping users who take a specific event in your app and comparing how many of those users go on to take a second event in your app in a specified period of time.
Cohorts Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior over time.
Event Analysis & Trends
Uninstall Tracking
Advanced analytics
Pivots The Pivot analysis tool summarizes your data and helps you slice it and dice it with the help of tables and other data visualizations.
Flows Flows is a powerful way to visualise how users traverse your app giving you a broad view of the common paths users follow as well as where they get stuck.
RFM RFM Analysis feature helps you analyze the health of your user base, and run engagement campaigns to target specific user segments that need improvement.
Marketing Engagement
Scheduled and Triggered Campaigns Schedule campaigns for a later date or trigger them instantaneously based on user actions and profile data.
Journeys up to 3 Unlimited
Engagement Channels up to 5 per channel per month Unlimited
In App
Web Push
Web Popups
Facebook Audience Retargeting
Data Accessibility
Import and Export APIs
CSV Export
Email Reports
Export to Amazon S3
Self-Service Knowledge Base
Email Support Standard Priority Priority
Integration and Onboarding Support Live Onboarding Live Onboarding
Dedicated Success Manager






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How do the CleverTap pricing plans work?
Our pricing plans are designed to provide predictable billing to our customers. You can choose the total number of events you want to store with CleverTap. The plans start at 100 million events for $999 and you can choose to increase the number of events stored in multiples of 100 million up to 1 billion events, afterwhich the increments become larger to support growing enterprises.
What is an Event?
An event is any user activity you choose to track and that is captured and sent to CleverTap via one of our client SDKs or via our APIs. Examples include such activities as: Play Video, Favorite an Article, or Add Item to Cart.
What do you mean by predictable pricing?
Once you have opted for a plan, you can send as many events as you like each month. If your traffic spikes unexpectedly, you’ll still be charged the same fixed amount each month. If you hit the storage limit on your current plan, you have the option to upgrade your plan to a higher storage limit or simply delete events that you no longer want or need so you can make room to capture more events.
What does this plan include? Will I be charged for MAUs?
There are no MAU based charges. You are only charged for the number of stored events you opt for and any premium feature you select that are not included in the base plans.

With all our flexible pricing plans, you get:
  1. Unlimited MAUs
  2. Unlimited Profiles stored
  3. Unlimited Events each month
What are the benefits of this pricing structure?

Predictable billing: You get predictable billing each month based on one simple metric – the total event storage capacity you want. There are no overage charges when your traffic spikes. If you acquire new users in a given month but they end up in-active – your bill is unaffected. Bonus! You can retain profiles for these users indefinitely so you can try to reactivate them down the road.

Flexible Billing: You have complete control over how much data you choose to retain and for how long, with our minimum retention period being 3 months. If you want to do annual trend analysis, you can keep your customer’s data for up to 10 years. For transactional data, you can delete it after 1 year or choose to retain it only for the minimum period of 3 months. You decide for each event captured, how long you wish to retain it and use these fine-grained controls to optimize your costs.
What happens when I reach my Storage Limit?
You will be sent an alert both in the dashboard and via email when you reach 70%, 90% and 100% of your storage capacity. At this point, you will have two options:
  1. Upgrade your storage to the next event container tier.
  2. Manage your stored events by deleting those you no longer wish to keep and make room for new events. This is done by simply setting the time you wish to retain each event (anywhere from 3 months to 10 years).
How do I delete or manage my events?
You can set your events to auto-delete by simply setting the time you wish to retain each event for. This time interval can be anything from 3 months to 10 years. The events will automatically be deleted after the set time period, making room for new events without any extra charges to your plan.
How do I opt for a custom pricing plan?
We are always there to help our customers and will work with you to find a plan that best works for you. Email us at with further queries.

What Our Customers Have to Say

  • "Since integrating CleverTap, we’ve increased CTRs by 5% and subscriptions by 10%. Having analytics and engagement on the same platform has been critical to our customer acquisition and retention."
    Omkar Shende
    AVP Product Management, Sony
  • "CleverTap has proven to be a very valuable and effective platform for customized user engagement. Not only is it easy to integrate, but easy to use and requires little to no engineering or development effort."
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    VP of Technology, DealsPlus
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    Marzdi Kalianiwala
    Vice President, BookMyShow
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    Robert Manger
    President, Hooked on Phonics
  • "CleverTap provides us with the best analytics and a deeper understanding of our users. This has enabled us to meet our teachers’ needs and deliver contextually relevant experiences and to increase engagement for their student programs."
    Felipe Saint Jean
    CTO and Co-Founder, School 4 One
  • "CleverTap’s superior user engagement and segmentation allows us to connect with users based on their in-app behavior. They provided hands-on support through the migration process and worked with us to create a smart event design that met all our requirements."
    Daniel Calabrese
    CEO, Streamago
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    Himanshu Periwal
    Vice President - Growth, Ixigo
  • "CleverTap's action/inaction campaigns and ability to engage users in real time changed the game for us with increased conversions from abandoned carts. I highly recommend them."
    Revant Bhate
    Head of Marketing, Faasos
  • "At FreeCharge, we focus on growing our active user base as well as increasing the conversion funnel at optimized costs. We’ve used CleverTap to interact with our users across different channels — all from a single platform."
    Manan Bajoria
    Head of Growth Marketing, FreeCharge
  • "CleverTap’s multi-channel marketing suite enables us to engage with real-time customer insights that help make informed marketing decisions. Having a technology partner who believes in our core value proposition helps us accelerate our efforts rapidly"
    Zaheer Adenwala
    Co Founder & CTO, Ketto
  • "Curiosity leverages CleverTap’s message variant and A/B testing capabilities to select the optimal message for user communication based on the observed click-through rates. We have observed a 25% or more uplift in user activity, increased sharing of content and improved user retention."
    Michael Russell
    CTO, Curiosity
  • "CleverTap's robust marketing suite helps us with segmenting & targeting our users’ behavior in real time. The way analytics is merged with engagement, helps us craft better campaigns as well as get valuable insights with features such as funnels & increase conversions via repeat purchases."
    Ashish Aggarwal
    Head of Digital Marketing, 1mg
  • "At Mobikwik, we use CleverTap's mobile marketing capabilities extensively to engage better with our users. With CleverTap, we can run powerful contextual and personalized campaigns and our retention rates have significantly improved ever since."
    Abhinav Chand
    Marketing Manager, MobiKwik
  • "Thanks to Clevertap's ability to handle large volumes of data we have been able to scale our userbase 10x in the last 12 months without worrying about our real-time analytics solution."
    Ankush Sachdeva
    Co-founder & CEO, ShareChat
  • "At HealthifyMe we believe in a data-first approach when it comes to engaging our users and CleverTap's robust features help to extend our segmentation to optimize the impact of our engagement campaigns."
    Anish Jose
    Product Manager, HealthifyMe
  • "With CleverTap Pivots, we are able to cross-tabulate data across billions of data points in no time. This enables us to gain valuable insights that we can leverage to provide better recommendations around our entire solution suite - from keyword research, ASO promotion, A/B testing, sentiment analysis to much more."
    Raphael Maimon
    Product Designer / Design Director, Pranker
  • "We segment our users into various segments - new users, first-time buyers, cart abandoners, inactive users & more with just a few clicks on the CleverTap dashboard. Using this information, we send them relevant & contextual messages via the right channel & at the right time using CleverTap's well-integrated marketing suite."
    Vivek Thota
    Senior Product Manager, Kraftly


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