Predictable Pricing that is Unique to your Growth Stage

An event is any user activity you choose to track and that is captured and sent to CleverTap via one of our client SDKs or via our APIs. Examples include such activities as: Play Video, Favorite an Article, or Add Item to Cart.

If your traffic spikes unexpectedly, you’ll still be charged the same fixed amount each month.

Predictable Billing: You get predictable billing each month based on one simple metric – the total event storage capacity you want. There are no overage charges when your traffic spikes. If you acquire new users in a given month but they end up in-active – your bill is unaffected. You can retain profiles for these users indefinitely so you can try to reactivate them down the road.

Flexible Billing: You have complete control over how much data you choose to retain and for how long, with our minimum retention period being 3 months. If you want to do annual trend analysis, you can keep your customer’s data for up to 10 years. For transactional data, you can delete it after 1 year or choose to retain it only for the minimum period of 3 months. You decide for each event captured, how long you wish to retain it and use these fine-grained controls to optimize your costs.

You will be sent an alert both in the dashboard and via email when you reach 70%, 90% and 100% of your storage capacity. At this point, you will have two options:

1. Upgrade your storage by contacting CleverTap.
2. Manage your stored events by deleting those you no longer wish to keep and make room for new events. This is done by simply setting the time you wish to retain each event (anywhere from 3 months to 10 years).

You can set your events to auto-delete by simply setting the time you wish to retain each event for. This time interval can be anything from 3 months to 10 years. The events will automatically be deleted after the set time period, making room for new events without any extra charges to your plan.