The Only Engagement Platform Built for Retention

The most powerful, scalable platform on the market. Access the tools you need to build lasting customer relationships.

CleverTap for Startups

Everything analytics & engagement

/ Month
Custom Pricing
20,000 MAUs
Free 14-Day Trial
  • Engagement Campaigns
  • Omnichannel Journeys
  • Automated Segmentation
  • Advanced Analytics
  • Uninstall Tracking
  • Campaign A/B Testing

Advanced

Take your engagement strategy to the next level

Custom Pricing
  • Advanced engagement channels
  • Predictive segmentation
  • Powerful behavioral analytics
  • Lifecycle optimization
  • Engagement channels
  • Automated and predictive segmentation
  • Psychographic, behavioral, and live segmentation
  • Proven individualization tools

Enterprise

Flexible data management and security options

Custom Pricing
Everything in Advanced, plus
  • Comprehensive security controls
  • Complete data management options
  • Advanced roles and workflows

Do more with add-ons

Get even more power to engage and retain customers. Choose the add-ons that are right for your growth.
  • Insights

    Advanced user analytics
    • Do more with pivots, flows, and cohorts
    • Compare events and trends
    • Analyze data with formulas
    • Identify power users
    Learn More
  • Advanced Email

    A full service email solution
    • Inbox preview and code analysis
    • Deliverability and spam reports
    • Domain and IP reputation monitoring
    • Personalize with dynamic content
    • Optional: delivery with SendGrid
    Learn More
  • WhatsApp

    Engage meaningfully on WhatsApp
    • Deliver transactional messages
    • Engage in two-way customer support communications
    • Automate responses for common customer queries and out of office replies
    • Not available in CleverTap for Startups plan
    Learn More
  • Product Experiences

    Optimize the in-app experience
    • A/B test visual elements in the app
    • Create unique experiences for different user segments
    • Control feature deployment for specific user segments
    Learn More

You control your data.

Import and export data via partner integrations or open APIs.

Be confident in the security of your data.

We actively secure global compliance certifications.
  • GDPR
  • ISO 27001
  • CCPA
  • HIPAA BAA
  • SOC2
  • Safe to Host

Our infrastructure is built to scale.

We are ready to support your growth.
10 Billion
2 Billion
20 Million

Compare Plans

All our plans are designed to maximize retention and customer lifetime value. What features are you looking for?
Behavioral Analytics
CleverTap for Startups Advanced Enterprise
Funnels
Cohorts
Events
Trends
Session Analytics
Uninstall Tracking
Rich User Profile
Pivots
Paid Add-on
Flows
Paid Add-on
Messaging Channels
CleverTap for Startups Advanced Enterprise
Mobile Push Notifications
In-App Messages
App Inbox
Paid Add-on
Web Push
Web Pop-up
Email
SMS
Webhooks
Paid Add-on
Native Display
Paid Add-on
Google Ads
Facebook Audiences
WhatsApp
Add-on Add-on
Orchestration
CleverTap for Startups Advanced Enterprise
Journeys
Lifecycle Optimization
CleverTap for Startups Advanced Enterprise
Lifecycle Optimizer
Paid Add-on
Campaign Optimization
CleverTap for Startups Advanced Enterprise
Message A/B Tests
Best Time to Send
Best Device/Send to All Devices
Email Editor
Push Amplification
Segmentation
CleverTap for Startups Advanced Enterprise
Psychographic
Behavioral
Live User
Recency Frequency Monetary
Intent-Based
Paid Add-on
Custom List
Individualization
CleverTap for Startups Advanced Enterprise
Product Recommendations
Bulletins
Geofencing
Paid Add-on
Linked Content
Liquid Tags
Data Management
CleverTap for Startups Advanced Enterprise
Import and Export Via APIs
CSV Downloads
CSV Uploads
GCP Export
SFTP Data Imports
Localized AWS Instances
Batch Data Export to AWS S3
Paid Add-on
AWS EventBridge
Access and Workflows
CleverTap for Startups Advanced Enterprise
2-Factor Authentication
Single Sign-on (SSO)
Role-Based Access
Advanced Role-Based Access
Campaign Approval Workflows
Customer Success
CleverTap for Startups Advanced Enterprise
Online Support
Customizable Support

Frequently Asked Questions

How do you calculate monthly Billable MAU?
Billable MAU is a combination of MAU (monthly active users) and data points. If a user performs an action in a calendar month, they are counted as a MAU. The total monthly bill amount is based on whichever is highest: MAU tier limit (as defined on your plan), the Actual MAU usage, or Processed MAU which is the total data points used divided by allowed data points per MAU. (A total of 2000 data points are allowed per MAU. In most cases, users perform fewer than 2,000 data points per month.)
What is a data point?
A data point is an event, event property, or profile property update.
How are charges calculated for data uploads?
If data is uploaded to amend a user profile or user activity history, the number of data points uploaded counts toward the total number of data points allocated for the month. The number of data points allocated for each calendar month is equal to the MAU tier in your pricing agreement times 2,000.
Can I integrate CleverTap with other solutions?
Yes, CleverTap supports integrations with many solutions you may have in your MarTech stack. We continue to partner with complementary solutions and expand our pre-built integrations. Find out more about our current partners.
Are there any additional features outside the plan I can access?
CleverTap for Startups provides additional features to help you grow even more. After you’ve mastered the basics, we recommend getting our Lifecycle Optimizer where you can map the user lifecycle and nudge users from one engagement stage to the next. Check out the full list of features on the My Plan page in the platform. Access to additional features may incur a charge.
How secure is CleverTap?
Protecting customer data is a top priority for CleverTap. CleverTap adheres to the highest global standards which includes periodic security audits and assessments. We’re trusted by over 8000 reputed brands for their mobile engagement needs. Find out more details on data privacy and security.
How do I reach out for support?
CleverTap provides product documentation, walk-through video walk-throughs, educational webinars, and more. We are here to support your growth! If you wish to report an issue or a bug, you can do so via the CleverTap platform in the ‘Need Help’ section.

Questions? We’ll be happy to help you out

Talk to our mobile growth experts to learn how you can leverage CleverTap for your organization.

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