EBOOK

Rethink Fintech Playbook: 2022

Understand how your fintech app engagement compares to your industry peers.

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What’s Inside?

The fintech industry is ever-evolving and continues to hold significant value and potential. Nonetheless, fintech companies struggle to retain their app users. The challenge then is for marketers and growth leaders in the fintech industry to figure out how to increase customer stickiness by engaging app users right out of the gate in a scalable way.

Our latest benchmark report provides broad data, based on billions of data points, for how fintech app users tend to behave at various points in their journey. We also provide insights behind what each statistic means and the strategies and tactics you can employ to move the needle. Use this report to gauge your own app’s performance and then determine what you need to do to improve your KPIs.

  • Why Read This Ebook?
    • With broad data on the top ten metrics fintech app marketers need to know, this report will let you:
    • Understand the latest baseline metrics and trends amongst users of fintech apps.

    • Compare your own data and use the results to guide your efforts to increase engagement and retention.

    • Understand the drivers behind different metrics and what they mean for your business in the short and long term.

    • Learn actionable tactics for more effective retention.

Fintech Slides
Fintech Slides
Fintech Slides
Fintech Slides
Fintech Slides
Fintech Slides
Fintech Slides
Fintech Slides

Featuring interviews with:

John Spottiswood

John Spottiswood

Chief Operating Officer, Jerry

Natalia Garcia Ocampo

Natalia Garcia Ocampo

Chief Marketing Officer, MOVii

Ved Prakash Yadav

Ved Prakash Yadav

Head of Growth and Marketing, Khatabook

Deniz Güven

Deniz Güven

Chief Executive Officer, Mox Bank

Adam Hadi

Adam Hadi

VP of Growth, Current

Aline K. Carranza

Aline K. Carranza

CRM & Engagement Manager, Albo

Anand Sharma

Anand Sharma

Head of Digital Products & Design, Edelweiss Group

Ankit Banga

Ankit Banga

Head of Marketing, Dhani Housing Finance

Carlo Isles

Carlo Isles

Head of Performance Marketing, PayMaya Philippines

Dhanraj Shetty

Dhanraj Shetty

Chief Manager, Digital Analytics, Edelweiss Group

Jay Moon

Jay Moon

SesameThrive & Partnerships, Credit Sesame

Jithesh P.V.

Jithesh P.V.

Vice President & Head, Digital Centre of Excellence, Federal Bank

Kelly Street

Kelly Street

Director, Consumer Marketing, Digital Channels, Fiserv

Mike Ng

Mike Ng

Chief Revenue Officer, Digital Turbine

Noopur Chaturvedi

Noopur Chaturvedi

Country Head – SMB, PayU India

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