EBOOK

Fintech Playbook:
Proven Marketing Strategies From 15+ Fintech Industry Leaders

We interviewed leaders from 15+ leading financial institutions and fintech companies across North America, Asia-Pacific, and Latin America to ask them: how did your app succeed?

Bonus: Featuring actionable insights and checklists from experts in data-driven growth and retention.

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What’s Inside?

Learn from the best in fintech with this comprehensive guide. Get proven best practices, mapped to essential stages in the customer lifecycle, to help you craft marketing that addresses your customers’ rapidly changing needs.

  • Why Read This Ebook?
    • Reimagine the customer journey map to reveal potential optimization opportunities that improve customer engagement.
    • Eliminate friction points and ensure consumers don’t drop off due to irrelevant messaging.

    • Improve customer communications by addressing common missteps.

    • Engage consumers in new ways to reinforce financial wellbeing and ultimately change their financial behavior.

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Featuring interviews with:

John Spottiswood

John Spottiswood

Chief Operating Officer, Jerry

Natalia Garcia Ocampo

Natalia Garcia Ocampo

Chief Marketing Officer, MOVii

Ved Prakash Yadav

Ved Prakash Yadav

Head of Growth and Marketing, Khatabook

Deniz Güven

Deniz Güven

Chief Executive Officer, Mox Bank

Adam Hadi

Adam Hadi

VP of Growth, Current

Aline K. Carranza

Aline K. Carranza

CRM & Engagement Manager, Albo

Anand Sharma

Anand Sharma

Head of Digital Products & Design, Edelweiss Group

Ankit Banga

Ankit Banga

Head of Marketing, Dhani Housing Finance

Carlo Isles

Carlo Isles

Head of Performance Marketing, PayMaya Philippines

Dhanraj Shetty

Dhanraj Shetty

Chief Manager, Digital Analytics, Edelweiss Group

Jay Moon

Jay Moon

SesameThrive & Partnerships, Credit Sesame

Jithesh P.V.

Jithesh P.V.

Vice President & Head, Digital Centre of Excellence, Federal Bank

Kelly Street

Kelly Street

Director, Consumer Marketing, Digital Channels, Fiserv

Mike Ng

Mike Ng

Chief Revenue Officer, Digital Turbine

Noopur Chaturvedi

Noopur Chaturvedi

Country Head – SMB, PayU India

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