All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

We break down the tools that will make your customer experience efforts more effective, and list use cases for each lifecycle stage.

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Is your mobile app secure?   It shouldn’t come as a surprise that mobile apps are targeted by hackers, given

Real Impact gives you a long term view of the consolidated impact of your engagement campaigns on business metrics.

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

Inspiration from companies using refer-a-friend campaigns within their referral emails and other transactional emails. Use these examples to guide your referral strategy.

User experience optimization is crucial as it can increase retention & drive revenue. Here are the 4 steps to doing it, plus best-in-class techniques.

Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.

How can business and marketing teams plan for and capitalize on exponential growth? We include the definition, formula, and tips to harness exponential growth.

All apps experience uninstalls. And in many cases, an uninstall doesn’t mean you’ve permanently lost a user. Here’s how to deal with your app uninstall rate.