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A control group is essential when running marketing tests. Measuring against a benchmark with no interaction with variables to determine statistical significance.

These data visualization best practices allow you to squeeze an enormous amount of data into a smaller space and still communicate efficiently.

The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical

In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to

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To track your performance, use KPIs. But remember there are both leading & lagging indicators. Learn them and why they’re crucial to analytics.