All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

The cost-per-thousand impressions, known as CPM, is a subject digital advertisers and mobile marketers must understand. Learn how CPM, eCPM, and vCPM are calculated and see examples of each.

What are the repercussions of not focusing on retention from day 1? You ruin your app’s chances of surviving. Here’s why retention can’t be an afterthought.

Transforming customer experiences has been a top priority for marketers for some time, however, a large percentage of marketers seem

Emotional branding helps to connect your customers with your brand by appealing to your user’s ego, emotional state, needs and aspirations. Understand best practices for introducing emotions to your branding strategy.

We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth.  From a sheer

Asking a customer to rate your app on a scale of 0 to 10? Easy. But can NPS be relied upon to predict customer loyalty? Here’s what NPS can and can’t do.

It’s no secret the success of an app is heavily dependent on the user experience.  Everything from app store ranking,

Here’s how we built an effective B2B email win-back campaign that brought back users who once saw value in our brand & still had the potential to become champions.

With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s

DSP and DMP are important advertising technologies to become familiar with. Learn how these technologies enable sophisticated customer data analysis and real-time bidding on digital advertising placements.