All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Call-to-action buttons must inspire users to take the next step towards engagement or becoming a paying customer. Featuring 15 examples from experts testing their CTAs.

According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and

Value proposition examples from companies generating billions of dollars in value can offer unique insights and takeaways. We cover 21 examples of the best value propositions for business.

This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

How do you craft killer mobile marketing copy for push/in-app notifications, emails, SMS, and ads? We reveal the mobile copywriting secrets.

It’s a big day for us at CleverTap. We’re delighted to announce that we’ve raised $26 million in Series B

Marketing to millennials can feel like another language. Learn what appeals to and offends millennials in marketing. Millennial translation guide included.

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Growth strategies are different for every company, and there’s no one-size-fits-all formula. Know your audience, be open to new ideas, find where your product is needed, and don’t be afraid to hack it.

CleverTap’s customer data platform combines data, decision, and delivery systems which enables growth teams to build amazing customer experiences.