All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

How to Design A/B Testing for More Effective Campaigns
July 16, 2019

How do you design A/B testing so it leads to effective campaigns? Here’s a process and framework for constructing your tests in a manner that leads to actionable insights.

29 Customizable In-App Messaging Templates for Instant User Engagement
July 11, 2019

In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

ARPU: Everything You Need to Know About Average Revenue Per User
App User Lifecycle
July 9, 2019

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

Usability Testing: Using Customer Insight to Improve Your App’s UX [Infographic]
July 4, 2019

Usability testing is the process of observing how users actually behave in your app, so you can improve the user experience. Here’s how to go about it.

All Aboard! 6 Tips for Onboarding Ecommerce App Users
App User Lifecycle
July 3, 2019

In a popular article in 1995, Clifford Stoll – a celebrated author, astronomer, and teacher, lamented that there was no

The 8-Step Content Marketing Strategy for Mobile Apps
July 2, 2019

What’s so great about content marketing?  Every app does install ads. Social media posts are a dime a dozen. Paid

How to Improve Your UX Using Task Analysis
June 27, 2019

Use task analysis to break down your most important user goals into tasks & subtasks. Here’s how this can help improve your app’s UX.

App Monetization Strategies: 6 Bankable Ways to Turn a Profit
June 25, 2019

You have a lot of goals for your app: create something cool that helps people. Offer an amazing user experience.

4 Creative Ways to Use FOMO to Drive App Engagement
June 20, 2019

How can mobile marketers harness the power of FOMO – the fear of missing out? We discuss 4 ways to creatively use FOMO for better engagement in your campaigns.

Marketing through WhatsApp Business: Achieve Customer Delight in the Digital Era
June 19, 2019

“I don’t know anyone who likes calling a business. And no one wants to have to install a new app


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