All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
April 26, 2018

But what strategies are necessary to create an effective omnichannel marketing plan? Here are four that should be utilized.

April 24, 2018

Are you planning to attend the Mobile Apps Unlocked Summit in Las Vegas? We’re looking forward to our team’s third

April 19, 2018

Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the

April 18, 2018

So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number

App User Lifecycle
April 17, 2018

Savvy mobile marketers know that using the right messaging channel at the right time is a must for creating an

April 12, 2018

From early on, our team used ELK (Elasticsearch-Logstash-Kibana) for log management and analytics. ELK served us well, but as our

April 10, 2018

Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the

April 5, 2018

The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich

April 4, 2018

As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As

April 3, 2018

Three crucial lessons from B2C omnichannel marketing that B2B app marketers should learn and implement into their campaigns ASAP.


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