8,000+
App User Lifecycle 
This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.
Customer Spotlight 
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
General 
There are certain characteristics and psychological qualities that make you, you. Psychographic segmentation capitalizes on this by dividing customers based
General 
“Users try out a lot of apps but decide which ones they want to stop using within the first 3-7
Product 
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
General
Mobile app retention continues to plague mobile marketing teams, with the large majority of users abandoning applications within the first
General
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
App User Lifecycle 
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
General
If you have a smartphone you have almost certainly seen a push notification. It might surprise you to learn that
Product
Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and