All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

14 App Install Ads That Are Winning The User Acquisition Game
General
May 21, 2019

App install ads are one of the most important strategies for mobile marketers to master to acquire new users. Learn by example as we cover search ads, social media ads, interstitial ads, and more.

Discovering the Science Behind the Data Scientist : In Conversation With Jacob Joseph
Company
May 17, 2019

Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data

What is App Localization? And How Does it Compare to Internationalization?
General
May 16, 2019

App localization enables exceptional market growth by appealing to users around the world. Take a look for strategies to begin your app localization.

The Art and Science of Facebook Retargeting: Using RFM Segments to Fine Tune Audience Lists
Product
May 15, 2019

It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it

What are Progressive Web Apps and Are They Worth It?
General
May 14, 2019

Progressive web apps are the modern web approach to integrating itself as a mobile app. Learn the requirements, advantages, disadvantages, and examples of successful PWAs.

The Trials and Triumphs of Working Mothers
Company
May 10, 2019

We call them superheroes. We call them multi-taskers. We call them working moms! And we are lucky to have not

Agile Marketing: How to Drastically Improve the Performance of Your Growth Team
General
May 9, 2019

How can your marketing team deal with constant deadlines while coping with changing customer needs? One of the most potent methods is Agile marketing.

Screen A/B Testing for Mobile Applications: Using Data to Design Better User Experiences
Product
May 8, 2019

The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity

What Are Webhooks? And Why Should You Get Hooked?
General
May 7, 2019

Webhooks can be used to manage triggered events and as an alternative to the stream of data from an API. Learn what webhooks are, how they compare to APIs, and how they can be used.

What are Interstitial Ads and How Do You Use Them Without Penalty?
General
May 2, 2019

What are interstitial ads and why marketers must get them right or face penalty. The user experience of ads is becoming more important to avoid the overzealous pop-up ad craze of the early internet.

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