All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
January 17, 2019

Mobile travel is growing 20% year over year,1 and Hopper remains one of the breakout success stories in the industry.

January 16, 2019

Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.

January 15, 2019

Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium

January 10, 2019

What can the psychology of optimal experience, AKA “flow,” teach you about building better user experiences ? Turns out, quite a lot.

January 9, 2019

Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some

January 8, 2019

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

January 3, 2019

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

January 2, 2019

If marketing campaigns had existential crises, they would seek answers to questions like: Why are we here? Would anyone notice

January 1, 2019

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user

December 27, 2018

Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.


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