Machine learning is the use of AI to give computer systems the ability to make decisions and predict outcomes. For mobile marketers, this is a key tool for scaling efforts to reach more people with personalized messages.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day

The official meaning of the word permission means allowing someone to do a particular thing – it is consent or

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being

It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your

In essence, a user journey map tells a visual story of how a user or customer interacts with your brand. The ultimate goal is not just to inform, but to build stronger bonds between you and your customers.

Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on

The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at

[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an

Viral marketing campaigns can’t be forced. But what you do is prepare them to be as share-worthy as possible. These 10 viral examples are boiled down to eight secrets that will help you craft an effective campaign.