All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

How do you design A/B testing so it leads to effective campaigns? Here’s a process and framework for constructing your tests in a manner that leads to actionable insights.

In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

Usability testing is the process of observing how users actually behave in your app, so you can improve the user experience. Here’s how to go about it.

In a popular article in 1995, Clifford Stoll – a celebrated author, astronomer, and teacher, lamented that there was no

What’s so great about content marketing?  Every app does install ads. Social media posts are a dime a dozen. Paid

Use task analysis to break down your most important user goals into tasks & subtasks. Here’s how this can help improve your app’s UX.

You have a lot of goals for your app: create something cool that helps people. Offer an amazing user experience.

How can mobile marketers harness the power of FOMO – the fear of missing out? We discuss 4 ways to creatively use FOMO for better engagement in your campaigns.

“I don’t know anyone who likes calling a business. And no one wants to have to install a new app