On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is

Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only

Attending conferences is one of the best ways to keep your mobile marketing skills sharp. Stay up-to-speed on the latest

As part of our ongoing series on mobile growth, today we are excited to have Pallav Singhvi, Head of Growth

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Here are 7 A/B tests you can run on everything from onboarding, to push notifications, fonts, and the entire registration process – all in order to improve your app’s user engagement.

Going Seamless With Southeast Asia’s economy slated to grow at over 5.1% in 2018, the region is poised for incredible

Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking

At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!

With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But