All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
App User Lifecycle
August 16, 2018

This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.

Customer Spotlight
August 15, 2018

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few

August 14, 2018

There are certain characteristics and psychological qualities that make you, you. Psychographic segmentation capitalizes on this by dividing customers based

August 9, 2018

“Users try out a lot of apps but decide which ones they want to stop using within the first 3-7

August 8, 2018

How many users who added an item to their cart completed their purchase? How many users who started the sign-up

August 7, 2018

Mobile app retention continues to plague mobile marketing teams, with the large majority of users abandoning applications within the first

August 2, 2018

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,

App User Lifecycle
August 1, 2018

You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through

July 31, 2018

If you have a smartphone you have almost certainly seen a push notification. It might surprise you to learn that

July 26, 2018

Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and


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