All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

15 Call-to-Action Buttons From The World’s Best Mobile Marketers
General
April 18, 2019

Call-to-action buttons must inspire users to take the next step towards engagement or becoming a paying customer. Featuring 15 examples from experts testing their CTAs.

How to Supercharge Your Campaigns with Personalized Recommendations
Product
April 17, 2019

According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and

21 Value Proposition Examples and Takeaways From Billion Dollar Companies
General
April 16, 2019

Value proposition examples from companies generating billions of dollars in value can offer unique insights and takeaways. We cover 21 examples of the best value propositions for business.

Under the Hood: The Algorithm That Powers Our Recommendation Engine
Product
April 15, 2019

This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

Mobile Copywriting Secrets for Killer Response Rates
General
April 11, 2019

How do you craft killer mobile marketing copy for push/in-app notifications, emails, SMS, and ads? We reveal the mobile copywriting secrets.

CleverTap Receives Series B Investment of $26M to Accelerate AI/ML-driven Marketing Innovations
Company
April 10, 2019

It’s a big day for us at CleverTap. We’re delighted to announce that we’ve raised $26 million in Series B

Marketing to Millennials: Your Lit Guide
General
April 9, 2019

Marketing to millennials can feel like another language. Learn what appeals to and offends millennials in marketing. Millennial translation guide included.

A Gentle Introduction to Neural Networks
Data Science
April 8, 2019

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Growth Strategy From Real World Mobile App Examples
General
April 4, 2019

Growth strategies are different for every company, and there’s no one-size-fits-all formula. Know your audience, be open to new ideas, find where your product is needed, and don’t be afraid to hack it.

Customer Data Platform: How We Use Our CDP to Create Amazing Experiences
Product
April 3, 2019

CleverTap’s customer data platform combines data, decision, and delivery systems which enables growth teams to build amazing customer experiences.

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