All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow
General
August 15, 2019

What are the repercussions of not focusing on retention from day 1? You ruin your app’s chances of surviving. Here’s why retention can’t be an afterthought.

How Mobile Apps Use CleverTap to Transform Customer Experiences at Scale
Product
August 14, 2019

Transforming customer experiences has been a top priority for marketers for some time, however, a large percentage of marketers seem

What is Emotional Branding and How to Use it Effectively
General
August 13, 2019

Emotional branding helps to connect your customers with your brand by appealing to your user’s ego, emotional state, needs and aspirations. Understand best practices for introducing emotions to your branding strategy.

Why Smart User Acquisition Starts with User Retention
General
August 8, 2019

We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth.  From a sheer

NPS Metric: Why Your App Shouldn’t Just Rely On This Measurement
General
August 7, 2019

Asking a customer to rate your app on a scale of 0 to 10? Easy. But can NPS be relied upon to predict customer loyalty? Here’s what NPS can and can’t do.

9 Actionable Customer Experience Metrics to Boost User Retention
General
August 6, 2019

It’s no secret the success of an app is heavily dependent on the user experience.  Everything from app store ranking,

How CleverTap Built an Effective Email B2B Win-Back Campaign
General
August 1, 2019

Here’s how we built an effective B2B email win-back campaign that brought back users who once saw value in our brand & still had the potential to become champions.

Growth Hacking for Ecommerce Apps: 6 Strategies to Improve User Engagement
App User Lifecycle
July 31, 2019

With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s

DSP vs DMP: The Data, Differences, & Demand for a Hybrid Data Platform
General
July 30, 2019

DSP and DMP are important advertising technologies to become familiar with. Learn how these technologies enable sophisticated customer data analysis and real-time bidding on digital advertising placements.

Experience-Based Tips to Build Your B2B Social Media Strategy
General
July 29, 2019

Social Media has long been used as a platform where brands publish content in order to attract, engage with, and

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