All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Enterprise architecture has become increasingly more important as our businesses become more dependent on the data, information, and technology being built. Understand the concepts, frameworks, and arguments for architecting the future of enterprise software.

Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives

Learn how to market an app with these 20 proven app marketing strategies to boost business and grow your app’s user base. Featuring the mobile app marketing strategies from examples.

What are Nielsen’s 10 usability heuristics & how do you use them to evaluate your app’s user experience? Here’s why heuristic evaluation is crucial to success.

Natural language processing (NLP) is the ability for computers to recognize, parse, understand, and perform a function based on human speech or text as input. This introduction to NLP covers why it’s difficult, how NLP is used today, and more.

In-app messages are a great way to interact with your customers. Check out our article to learn about in-app messaging best practices and how they benefit your app’s users!

Behavioral segmentation is the process of allocating your business and marketing efforts that appeal to similar sub-segments of your customers. These behavioral segmentation examples and strategies will help clarify the definition.

How do you choose which type of mobile app you should develop for your company? Should you go with native, web, or hybrid? Find out the pros and cons of each.

Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.

App install ads are one of the most important strategies for mobile marketers to master to acquire new users. Learn by example as we cover search ads, social media ads, interstitial ads, and more.