All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Data science with AI and ML are the secret sauce in effective retention strategies. They assist in building and deploying data-driven engagement campaigns. Here’s how.

OTT, or over-the-top, applications are disrupting companies in industries including media, entertainment, and more. Learn what OTT is, how it is being leveraged in tech, and how it is impacting marketing.

Analytics are key to app success. They help you understand who your users are and what they want from your

App Store Optimization (ASO) is not a task you check off as “done.” Even if it’s executed perfectly by an

CMOs looking at an overview of your app’s customer experience should see why investing in CX is worth every penny. Here’s why optimizing UX and CX is essential.

Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising

Understanding your app users and creating user personas for different customers will benefit your company-wide decision making.

Brands who consistently retain users are those who use the 4 pillars of customer retention. Here’s what they are and how they power your user retention efforts.

Supreet Kini is a Senior Customer Success Manager based out of our Mumbai office. We asked him to write about

Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to