All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

As we head into a future of voice search & and less screens, we need to start optimizing our content & apps for voice search & voice commands.

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have

Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.

Mobile cart abandonment rates are among the highest. Learn how mobile marketers should handle abandoned carts to recover prospective customers and recapture lost revenue.

Don’t miss the opportunity to engage your users this Valentines Day! Here are 8 push notification ideas by industry that you can modify to suit your app.

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

Books about marketing that are not exhaustively written about are rare. Even rarer is the time it takes to read them. We’ve compiled 10 book recommendations from famous mobile marketers.

What is an SDK? And how will a mobile SDK or downloadable SDK tools benefit your app and your brand? Read on.

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

Privacy policies of popular mobile apps address the changing environment surrounding data protection and privacy. Can the average American understand what they agree to?