All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
Data Science
April 24, 2017

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

April 20, 2017

CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald’s, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,

April 13, 2017

Purely by chance, I found myself working in the customer success team at CleverTap, a leader in the mobile app


When scheduling campaigns for Push, SMS or Web-push you can choose to have CleverTap deliver the messages all at once


Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

March 7, 2017

Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible

February 26, 2017

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business

February 14, 2017

Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps

February 13, 2017

It is the month of February and Valentine’s Day is here! When I look around, I notice, singles are busy

January 31, 2017

Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for



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