At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
User engagement metrics show how healthy your app is on various layers. Better user engagement leads to retention, and eventually revenue, referrals, and growth.
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
Getting new users to like your app is like an artist working with cement. You have moments to make an
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
Smart marketers understand the importance of “know thy customer.” Instead of simply focusing on generating more clicks, marketers must follow
At its heart, GDPR represents a unique opportunity for brands to strengthen customer relationships by making privacy and trust a key part of the user experience. Here’s what you need to know about these new rules — and what we at CleverTap are doing to prepare.