“Big Data is not about the Data. It is about the Analytics.”

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business understands the power of data, but very few are able to successfully harness it. The limitations are not around the answers you derive from data. The challenges are around asking the right questions. Only a

Trending Funnels

Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps have a sequence of steps you’d ideally like your users to follow. For example eCommerce apps often push users along a transactional flow from product discovery to purchase. A funnel is a great way to tell how

Why Finding the Perfect App is a lot Like Dating

It is the month of February and Valentine’s Day is here! When I look around, I notice, singles are busy browsing dating apps to find the perfect match. Couples are booking getaways, buying gifts, planning surprises and making plans to spend a memorable Valentine’s Day with their beloved. According to Tinder, last Valentine’s Day, their

Recurring Campaigns

The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which channels they respond, and with what types of messaging, savvy marketers look to automation to make their lives simple. That’s why we’ve introduced two new types of Recurring Campaigns to complement our Scheduled (one-time) and Triggered

All New Interactive Graphs

We’ve just rolled out a serious upgrade to all the graphs and histogram charts across the product making them more functional and much more attractive and readable. Every graph has Daily/Weekly/Monthly scaling along with convenient options to print/save in common formats. You can also highlight any region of the graph (click and drag to select

Developers Are From Mars, Marketers Are From Venus

As the number of apps has grown exponentially in the last few years, app developers and marketers are now required to work hand in hand towards the success of the product. On the contrary, we often notice a disconnection between both camps because the inherent nature of developers differs from that of marketers. We seldom

Not Equals Operator includes “Not Set”

In CleverTap you can set a User Property on any profile to identify users with certain characteristics. For example you might create a User Property (Customer Type) and set its value for a given user to “Silver” if she has made sufficient purchases. Read more about User Profiles and User Properties in our Documentation. Historically, the

Fix User Drop-offs with Triggered Campaigns

Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey within your app. If you’re a shopping, ticketing or a food-tech company you are losing revenue 🙁 Is there a way to reduce drop-offs? Yes – with triggered campaigns. In the short video below, we

How We Define Customer Success at CleverTap

What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption, drive retention and mitigate churn. The Customer Success team is responsible for managing the technical and business relationships between a vendor and its clients. The primary aim of Customer Success is to rapidly build greater

The Best Metric to Measure Accuracy of Classification Models

Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the accuracy of a classification model could be more complex and time-consuming. Before measuring the accuracy of classification models, an analyst would first measure its robustness with the help of metrics such as AIC-BIC, AUC-ROC, AUC- PR, Kolmogorov-Smirnov chart, etc. The

Introducing A/B & Multivariate testing plus more

Optimizing messages and campaigns is a crucial activity for any app marketer. We’ve just added three new ways to optimize everything you deliver – A/B & Multivariate Testing Split Message Delivery and Sending campaigns to an Audience Subset All three features are now available for Push. The other marketing channels we’ll roll out in the

Optimize campaigns for Black Friday & Cyber Monday

Black Friday is what the US retailers consider the mega shopping event of the year where traditionally all retail stores stay open till late and offer promotional sales to shoppers.  In 2015, for the first time, brick and mortar companies took a back seat to online shoppers. Adobe Digital Index reported that that shoppers spent $2.74