All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Why Your Customer Life Cycle Marketing Must Focus on Experiences
App User Lifecycle
February 14, 2019

Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.

Cart Abandonment Strategies To Boost Recovery Rates
February 12, 2019

Mobile cart abandonment rates are among the highest. Learn how mobile marketers should handle abandoned carts to recover prospective customers and recapture lost revenue.

Love is in the Air: 8 Push Notification Campaigns for Valentines
February 7, 2019

Don’t miss the opportunity to engage your users this Valentines Day! Here are 8 push notification ideas by industry that you can modify to suit your app.

Laser-Focused User Acquisition Strategies to Skyrocket Ecommerce App Downloads
App User Lifecycle
February 6, 2019

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

10 Books Mobile Marketers Recommend You Should Read
February 5, 2019

Books about marketing that are not exhaustively written about are rare. Even rarer is the time it takes to read them. We’ve compiled 10 book recommendations from famous mobile marketers.

What is an SDK? Everything You Need to Know
January 31, 2019

What is an SDK? And how will a mobile SDK or downloadable SDK tools benefit your app and your brand? Read on.

Fresh Off the Press: Benchmark Report for Mobile Payment Apps
App User Lifecycle
January 30, 2019

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

Privacy Policies of Popular Mobile Apps Compared
January 29, 2019

Privacy policies of popular mobile apps address the changing environment surrounding data protection and privacy. Can the average American understand what they agree to?

Personalized Marketing: 5 Simple Rules for Better Mobile Marketing Personalization
January 24, 2019

Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before

Use Content Flows to Analyze Popular Conversion Paths in a Single View
January 23, 2019

Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.


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