All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

What Is Enterprise Architecture (EA)?
General
June 13, 2019

Enterprise architecture has become increasingly more important as our businesses become more dependent on the data, information, and technology being built. Understand the concepts, frameworks, and arguments for architecting the future of enterprise software.

Apple WWDC 2019: A Rundown for Mobile App Teams
General
June 12, 2019

Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives

20 App Marketing Strategies Proven For User Acquisition
General
June 11, 2019

Learn how to market an app with these 20 proven app marketing strategies to boost business and grow your app’s user base. Featuring the mobile app marketing strategies from examples.

Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics
General
June 6, 2019

What are Nielsen’s 10 usability heuristics & how do you use them to evaluate your app’s user experience? Here’s why heuristic evaluation is crucial to success.

Introduction to Natural Language Processing (NLP)
General
June 4, 2019

Natural language processing (NLP) is the ability for computers to recognize, parse, understand, and perform a function based on human speech or text as input. This introduction to NLP covers why it’s difficult, how NLP is used today, and more.

In-App Messages for Onboarding and Engagement
General
May 30, 2019

In-app messages are a great way to interact with your customers. Check out our article to learn about in-app messaging best practices and how they benefit your app’s users!

Behavioral Segmentation: Definition, Examples, and Strategies
General
May 28, 2019

Behavioral segmentation is the process of allocating your business and marketing efforts that appeal to similar sub-segments of your customers. These behavioral segmentation examples and strategies will help clarify the definition.

What Are the Different Types of Mobile Apps? And How Do You Choose?
General
May 23, 2019

How do you choose which type of mobile app you should develop for your company? Should you go with native, web, or hybrid? Find out the pros and cons of each.

How BookMyShow Leveraged Tech to Sell 76 Avengers: Endgame Tickets a Second
Customer Spotlight
May 22, 2019

Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.

14 App Install Ads That Are Winning The User Acquisition Game
General
May 21, 2019

App install ads are one of the most important strategies for mobile marketers to master to acquire new users. Learn by example as we cover search ads, social media ads, interstitial ads, and more.

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