Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.

Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest

Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.

Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium

What can the psychology of optimal experience, AKA “flow,” teach you about building better user experiences ? Turns out, quite a lot.

Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

If marketing campaigns had existential crises, they would seek answers to questions like: Why are we here? Would anyone notice

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user