All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
September 20, 2018

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

Customer Spotlight
September 19, 2018

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

September 18, 2018

A control group is essential when running marketing tests. Measuring against a benchmark with no interaction with variables to determine statistical significance.

September 13, 2018

These data visualization best practices allow you to squeeze an enormous amount of data into a smaller space and still communicate efficiently.

September 12, 2018

The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more

September 11, 2018

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

September 6, 2018

Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical

Customer Spotlight
September 5, 2018

In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to

September 4, 2018

What keeps a customer coming back? Customers are gained and lost over the lifetime of any company, but a truly

Data Science
August 30, 2018

To track your performance, use KPIs. But remember there are both leading & lagging indicators. Learn them and why they’re crucial to analytics.


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