Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
A control group is essential when running marketing tests. Measuring against a benchmark with no interaction with variables to determine statistical significance.
These data visualization best practices allow you to squeeze an enormous amount of data into a smaller space and still communicate efficiently.
Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
What keeps a customer coming back? Customers are gained and lost over the lifetime of any company, but a truly
To track your performance, use KPIs. But remember there are both leading & lagging indicators. Learn them and why they’re crucial to analytics.