Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

Push notifications are often seen as a disruptive, invasive annoyance. Notifications might come at inconvenient or downright annoying times. Or

Our (CleverTap) kin is a set of super enthusiastic people. We love meeting new people, talking to them, understanding what

Ready for some sobering stats? The average mobile app loses 77% of its DAUs within the first 3 days after

Experienced mobile marketers know: real success isn’t about getting someone to download your app. It’s about convincing them to come

We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

The latest Android OS version, Android Oreo, released on August 21st right in time with the Great American Eclipse. The

Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers