All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Customer Experience: Tools to Build Outstanding Experiences
March 21, 2019

We break down the tools that will make your customer experience efforts more effective, and list use cases for each lifecycle stage.

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM
March 20, 2019

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Mobile App Security Threats and Secure Best Practices
March 19, 2019

Is your mobile app secure?   It shouldn’t come as a surprise that mobile apps are targeted by hackers, given

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics
March 14, 2019

Real Impact gives you a long term view of the consolidated impact of your engagement campaigns on business metrics.

Power User Curve For Mobile Marketing Superheroes
March 13, 2019

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

14 Referral Email Examples For Sharing Refer-A-Friend Campaigns
March 12, 2019

Inspiration from companies using refer-a-friend campaigns within their referral emails and other transactional emails. Use these examples to guide your referral strategy.

User Experience Optimization: Process and Techniques for Continuous App Improvement
March 7, 2019

User experience optimization is crucial as it can increase retention & drive revenue. Here are the 4 steps to doing it, plus best-in-class techniques.

Automate Campaign Content to Engage with 1:1 Product Recommendations
March 6, 2019

Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.

Exponential Growth to Compound Your Business Model
March 5, 2019

How can business and marketing teams plan for and capitalize on exponential growth? We include the definition, formula, and tips to harness exponential growth.

Why App Uninstalls Aren’t Forever
February 28, 2019

All apps experience uninstalls. And in many cases, an uninstall doesn’t mean you’ve permanently lost a user. Here’s how to deal with your app uninstall rate.


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