Of new users register within a week of installing the app.
Average time it takes new users to register after first app launch
The first-time user experience can make or break your shopping app’s success. When executed well, it paves the path for long-term user retention. During this phase, it is important to deliver the aha! moment to new users.
Time to login is a good indicator of the value a user sees in your offering. You can optimize this metric by building an amazing onboarding process.
Of new users engage* with shopping apps.
Average time for users to transact and move to the engagement phase
During this initial phase, industry leading apps capture user preferences to start personalizing the user experience in the app. Using smart segmentation methods like psychographic segmentation, intent based segmentation app marketers send contextual and relevant communication to users.
Average CTR for push notifications
Average app launches per user in a month
Why focus on user engagement and click-through rates?
Personalized user engagement campaigns nurture your brand’s relationship with customers and drives higher brand recall. It’s the foundation for better user retention in the long term.
The user experience should feature personalized product recommendations both via in-app notifications along with external channels like push notifications and email messages. Tracking click-through rates helps you optimize campaign content, delivery times, user segments, and campaign strategies.
An acquisition-focused growth model simply doesn’t make sense. Growth cannot solely rely on acquiring new users. Retention rates are vital to the health of any growing app and should be monitored from day 1.
Engage users with personalized product recommendations that are contextual and relevant to them. Personalize campaign content to accelerate product discovery, increase average order value, and bring diversity to your product sales.
[Daily Active Users/Monthly Active Users]
User Retention is the foundation for sustainable app growth. It is defined as the percentage of users who stay with the app over a specific period of time after installation: typically measured on day 1, day 3, day 7, day 30, day 60, and day 90. Prioritize retention rate as key metric to building your user base and fueling continual business growth.
Data suggests that a drop in engagement is an early sign of churn. It happens when a user does not see value in your app and stops using it within a given period.
By monitoring churn, tracking trends, and proactively engaging with at-risk user segments, you can remind users of your app’s value and increase long-term retention.
Average uninstall rate within 30 days of first app launch
Average reinstall rate within 30 days of app uninstall
Users uninstall apps for various reasons ranging from poor purchase experience and UI/UX issues to apps sending too many notifications. Even the most popular apps get uninstalled. But an uninstall doesn’t mean you’ve lost the user forever.
To win back uninstalled users, you can send promotional emails and launch remarketing campaigns to drive app reinstalls.
The first-time user experience can make or break your shopping app’s success.
of new users register within a week of installing the app.
Average time it takes new users to register after first app launch.
Personalized user engagement campaigns nurture your brand’s relationship with customers and drives higher brand recall.
Average CTR for push notifications.
Average app launches per user in a month.
One of the key retention metrics that app marketers track obsessively is stickiness. It is derived from daily active users and monthly active users.
Average Stickiness [DAU/MAU]
To win back uninstalled users, you can send promotional emails and launch remarketing campaigns to drive app reinstalls..
Average Uninstall Rate Within 30 days of first app launch
Average Reinstall Rates within 30 days of app uninstall