Forrester:
Total Economic Impact™ (TEI) Study of CleverTap

Explore how CleverTap delivered cost savings and business benefits for organizations with insights from Forrester’s TEI study.

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Learn more about the TEI analysis process, key study findings, and other insights from interviewees.

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About the study

The Forrester TEI study evaluates the cost savings and business benefits enabled by CleverTap’s all-in-one customer engagement and retention platform. It synthesizes insights from various enterprises that have leveraged CleverTap to connect with their customers across multiple channels, managing personalized engagement interactions by analyzing customer behavior and optimizing engagement strategies.

The study quantifies the 561% return on investment (ROI) businesses have experienced upon integrating CleverTap’s solutions and 20% cost savings achieved by retiring internal point solutions.

  • 30%

    Improvement in customer retention

  • 50%

    Increase in Click Through Rates (CTRs)

  • 35%

    Increase in conversion Rates

  • 30%

    Improvement in Campaign Efficiency

The Total Economic Impact™ of CleverTap is a Forrester Consulting study commissioned by CleverTap, detailing the potential return on investment (ROI) enterprises can gain by integrating CleverTap. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of CleverTap on their organization.

2000+ Brands Trust CleverTap

Axis-bank Blinkit Croma Dominos Dream11 Kotak Mahindra Bank_ Levis SonyLIV Swiggy

Hear what our customers have to say

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What can CleverTap do for your business?

Forrester Consulting interviewed CleverTap customers to show the cost savings and business benefits enabled by CleverTap’s all-in-one customer engagement and retention platform. The study results
are based on a composite organization. Get the full study to see what an investment in CleverTap can do for your business.

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