Drawing data from across 1,800 campaigns and over 670+ million messages sent by ourcustomers in various gaming app categories, this report defines the state of player engagement and personalization.
More importantly, it outlines four strategies that allow your brand to navigate the changing landscape of personalization and find the opportunities for revenue growth.
Using universal and campaign holdbacks to measure impact
When holdbacks are unavailable, using Last Touch Attribution (LTA)
Boosting engagement and revenue through the personalization journey
Achieving greater revenue impact with advanced personalization drivers