Mobile Growth Quiz

How effective are your mobile growth strategies? Discover how your mobile marketing tactics stack up with this 3-minute interactive quiz.

Question 1

We have defined KPIs in place for our app.

Nice! By understanding what user actions influence your most important growth metrics, you can build experiments around those key actions to see what moves the needle.

Understand what user actions influence your growth metrics. Then build experiments around those key actions to see what moves the needle.

Question 2

We grow our app by primarily focusing on acquiring new users.

Mobile apps lose over 70% of their users in just 90 days. When it comes to growth, smart marketers prioritize retention over acquisition.

Bravo! As you know, mobile apps lose over 70% of their users in just 90 days. When it comes to growth, smart marketers prioritize retention over acquisition.

Question 3

We know our retention rates for day 1, day 3, day 7, day 30, etc.

Excellent! With cohort analysis, you can not only see exactly which customers leave and when — but also understand why.

With cohort analysis, you can not only see exactly which customers leave and when — but also understand why.

Question 4

We know exactly what we want new users to do on their first-time app launch.

Great! By using funnel analysis to see what key actions lead new users to convert, you can create an effective onboarding experience that gets users to that ‘aha moment’ as fast as possible.

Use funnel analysis to see what key actions lead new users to convert. Then create an effective onboarding experience that gets users to that ‘aha moment’ ASAP.

Question 5

We use the following messaging channels to engage users:

Impressive! Push is an essential channel for engaging mobile app users. Done right, push notification CTRs are as high as 40% compared to email CTRs of just 5%.

Push is an essential channel for engaging mobile app users. Done right, push notification CTRs are as high as 40% compared to email CTRs of just 5%.

Question 6

We personalize push notification content, send times, and frequency for each user.

Well done! Users expect a personalized experience. By including their name, location, or purchase/content history, you’re boosting engagement by nearly 10%.

Users expect a personalized experience. Including their name, location, or purchase/content history is a proven way to boost engagement by nearly 10%.

Question 7

We segment users to send the right content to the right people at the right time.

Awesome! By segmenting users, you’re able to personalize marketing messages and effectively move users down the funnel.

Why segment? You can target users most likely to convert for better ROI, and avoid annoying users who aren’t ready to buy.

Your Grade: A


Your mobile engagement strategies are awesome. Keep up the great work!

Your Grade: B


Your mobile growth strategies are pretty effective. Good job!

Your Grade: C


Your mobile growth strategies could use some work.

Your Grade: D


Your mobile growth strategies need immediate attention.

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