It simply refers to the meaningful actions undertaken by app users with your brand. It can be defined further as the cognitive, emotional, and behavioral connection between a user and your technology. Most user drop-offs for mobile apps happen within the first 3 to 7 days. Engagement is the key toward their returning and converting.
For mobile app marketers, it’s crucial to track the success of engagement strategies. This means knowing and understanding often important factors such as: conversions, frequency and recency of use, customer behavior within the app, even consumer psychology. We want to make this easier to understand for everyone.
The web is full of confusing, sometimes conflicting information on engagement. This guide seeks to clarify what user engagement is. We will link to useful resources that give you a more comprehensive understanding of engagement so that you can create marketing campaigns that turn casual users into rabid champions.
The idea is to create engaging experiences at every stage of the user lifecycle. This ebook discusses several user engagement strategies to engage (and retain) your users, and even win back those who have churned.Download
Want to get users hooked on your app? Discounts and freebies will only get you so far. Learn how to apply these powerful psychological principles to deliver a habit-forming user experience.Download
A comprehensive look at solid tactics for optimizing user engagement within your mobile app as well as ensuring your user engagement continues to bring in revenue in the future.Read more
Done right, push notifications can drive mobile app engagement, retention, and revenue in a big way. This graphic outlines 35 examples of the best push notifications used by some of today’s most successful apps.View now
Personalization can be broken down across three axes: behavior, time, and geographic location. Here’s how to master all three factors when building user engagement campaigns.Download
The secret to personalized marketing? Live user segmentation. Here’s what it is and how to use it in your mobile app marketing strategy to beat your competitors.Watch now
Here’s how mobile commerce is changing the shopping experience and how we can use M-commerce lessons in segmentation and personalization to enhance our own brands.Read more
How do you make sure your app is one of the favorites? Here are six pre-built marketing templates that use personalized content to engage and retain customers.View now
Better user engagement leads to retention, and eventually revenue, referrals, and growth. But which metrics should you measure in order to track and report on the success of your engagement strategies?
These seven user engagement metrics show how healthy your app is on various layers – from daily uninstalls to the number of active users, to session lengths, and much more.Read more
Mobile ROI doesn’t have to be complicated. Here is a rundown of all the crucial app metrics you should be tracking and how they can spell success – or failure –for your brand.View more
Mobile app analytics might be confusing with all the acronyms, but these 7 metrics are easy. These will measure adoption, retention, and growth, along with some industry benchmarks to help you gauge success.Get to it
Stop being scared off by the prospect of calculating ROI for your app marketing campaigns. This comprehensive post outlines every formula you need to use to get accurate numbers.Tell me more
Read how the Denver Broncos used push marketing campaigns to enhance user engagement, resulting in increased conversion rates up to 15%Show me how
Find out how BlackFriday sent promotional coupons at the perfect time and increased user engagement by 10%.Go for it
Discover how Vodafone scaled their personalized campaigns, doubled conversions, and improved click-through rates by 15%.Read more
Learn how MobiKwik reduced uninstalls by 20% and doubled their mobile app engagement using timely personalized campaigns.Show more