Guide

The Mobile Copywriting Pocket Guide

Get a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.

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Why Read This Pocket Guide?

So you’re in charge of writing the next marketing campaign for your mobile app and you’re not technically a copywriter. Don’t worry!
This guide collects CleverTap’s tried-and-tested mobile copywriting best practices to give you a valuable resource that will help you write effective and persuasive copy for your mobile marketing campaigns.

What’s Inside the Pocket Guide?

  • mobile copywriting guide
  • mobile copywriting guide
  • mobile copywriting guide

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • BookMyShow Screenshot
    2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot
    12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study