CleverTap All-in-One Platform

Create Contextual and Conversational

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Maximize WhatsApp Campaign Performance and Strengthen Your Omnichannel Strategy

Boost In View Rate
Improve Clickthrough Rate
Improve Clickthrough Rate

How can CleverTap WhatsApp help

Create and manage templates effortlessly

Create high-impact messages with rich media and interactive elements
Leverage images, GIFs, and videos and enable customers to take immediate action with quick-reply and call-to-action buttons.
Automatically sync templates between Meta and CleverTap dashboard 
Save valuable time and effort with no more template creation and management across two dashboards.

Optimize conversations with AI

Leverage an AI prescribed engagement strategy
Optimize campaign results by leveraging ideal content, time and frequency of engagement in real-time.
Experiment and achieve optimal results
Conduct A/B and multivariate tests and send the best-performing message to all customers.

Engage with contextual two-way messaging

Personalize in real-time
Deliver unique and meaningful WhatsApp messages with context from past behavior, preferences, profile information, recommendations and real-time user actions.
Manage multiple conversations from a single dashboard
Quickly respond to customer needs via live chat on WhatsApp using a centralized dashboard for customer support agents for managing multiple conversations.
Automate replies and optimize effort and cost
Set up standard responses to users when agents are not available to reply. Use automated responders to answer frequently asked questions related to business hours, refunds, return policies and more.

Optimize Conversations

Asses campaign performance and measure impact
Track engagement trends by analyzing WhatsApp campaign metrics and dig deeper with funnels, cohorts, pivots on behavioral data to measure the real impact of your campaigns
Track Campaign ROI with Click Tracking
Conduct ROI analysis by attributing the impact of WhatsApp notifications, enabling you to make informed decisions about when and how to utilize the WhatsApp channel.

Quick Time-to-Value

Unlock the True Potential of
WhatsApp Messaging

Recover Abandoned Carts

Revive abandoned carts with personalized WhatsApp messages, guiding users back for a seamless shopping experience. 

Cross-sell and Upsell At Key Moments

Enhance the learning experience by strategically using WhatsApp messages to suggest complementary courses or exclusive offers at key moments.

Add Funds and Make First Purchase

Nudge users with timely WhatsApp notifications to add funds and make their first investment for a seamless onboarding experience.

Increase Views With Content Updates

Boost engagement with WhatsApp messages, nudging users about new content and updates for increased view time.


Hear What Our Customers Have To Say

quote quote quote
    Switching to CleverTap’s WhatsApp Business API has had a tremendous impact on our customer engagement efforts. We targeted users who were less likely to engage through push notifications and email campaigns and saw a 45% uplift in app opens and a 25% increase in purchases on the app. CleverTap makes creating WhatsApp campaigns a breeze, as it is secure and easy to handle customer data, segment campaign audiences based on complete customer data, flexibility to set up content,
    and trigger notifications based on user actions. We are also able to track the performance of our campaigns across multiple channels on the same dashboard helping us optimize campaigns and deliver a superior customer experience by limiting the campaigns sent to a customer and preventing spam.”
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Peter Takacs
Digital Product Manager