Optimizing the mobile shopping experience for easy checkout is one of the leading factors in increasing mobile purchases.
Brands leverage and will continue to leverage various social platforms to sell their products and services directly. Integrations across web and social will drive most of the conversations and engagement and users will buy directly from the social platforms.
Proximity marketing is targeting the right shopper, at the right place, at the right time. Using tools such as iBeacon, retailers can learn about a shoppers pre-purchasing behavior in real-time.
Mcommerce marketers and developers should incorporate deep links from offers, ads, and mobile alerts directly to the product page to optimize conversion rates.
Omni-channel marketing that includes SMS as an extension of a brand’s marketing outreach is bound to increase sales as compared to standalone SMS marketing campaigns.