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Why Read This Report?

60% of Android users and 45% of iOS users opt in to receive push notifications, making them the #1 channel for mobile marketers to drive engagement and retention. But crafting the perfect push campaign isn’t easy. Messages have to be creative, personalized, and perfectly timed.

How long should your push message be? What time of day should you send it? What words or emojis should you use? Our comprehensive report is packed with data-driven insights from 40 billion push notifications to help you optimize your messaging strategy.

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