Whitepaper
Data-Backed Secrets to Successful Push Notifications – 2018 Report
Trusted by Today's Top Brands
Why Read This Report?
60% of Android users and 45% of iOS users opt in to receive push notifications, making them the #1 channel for mobile marketers to drive engagement and retention. But crafting the perfect push campaign isn’t easy. Messages have to be creative, personalized, and perfectly timed.
How long should your push message be? What time of day should you send it? What words or emojis should you use? Our comprehensive report is packed with data-driven insights from 40 billion push notifications to help you optimize your messaging strategy.
How long should your push message be? What time of day should you send it? What words or emojis should you use? Our comprehensive report is packed with data-driven insights from 40 billion push notifications to help you optimize your messaging strategy.
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Latest Industry Benchmarks
Find out which platform sees highest engagement for your vertical, as well as benchmark CTRs to track your success.
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Ideal Message Length
Get tips for crafting the perfect message, including ideal length and the power words/emojis that boost open rates.
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Optimal Timing
What’s the best time to schedule your push campaigns? Find out when apps in your vertical see the highest engagement.
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Key Takeaways by Vertical
See a breakdown of best practices for 10 key app verticals, including optimal length, send times, and more.
What’s Inside the Whitepaper?
Why our customers love us
We Drive Measurable Growth
Helping our customers succeed
View our Customers 
4x
Higher CTR with ab testing
36%
Reduction in new user churn
“I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
Natalia Garcia Ocampo
Marketing & Growth Director, Movii
71%
Increase in week 3 retenion rates
73%
Improvement in average CTRs with personalization
“Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
Arun Kumar
Head of Digital Marketing at Carousell
12%Engagement
With event-centric campaigns
3%CTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
“The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
Manish Dhanwani
Senior Marketing Manager, SonyLIV
5x
Increase in 90-Day Retention Rate
2x
Increase in MAUs
“CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
Maybelle Cheah
Customer Analytics Team Lead at Boost