Whitepaper | Push Notification Report 2018 - CleverTap

Kotak Mahindra Bank_

Why Read This Report?

60% of Android users and 45% of iOS users opt in to receive push notifications, making them the #1 channel for mobile marketers to drive engagement and retention. But crafting the perfect push campaign isn’t easy. Messages have to be creative, personalized, and perfectly timed.
How long should your push message be? What time of day should you send it? What words or emojis should you use? Our comprehensive report is packed with data-driven insights from 40 billion push notifications to help you optimize your messaging strategy.

Latest Industry Benchmarks

Find out which platform sees highest engagement for your vertical, as well as benchmark CTRs to track your success.
Ideal Message Length

Get tips for crafting the perfect message, including ideal length and the power words/emojis that boost open rates.
Optimal Timing

What’s the best time to schedule your push campaigns? Find out when apps in your vertical see the highest engagement.
Key Takeaways by Vertical

See a breakdown of best practices for 10 key app verticals, including optimal length, send times, and more.

What’s Inside the Whitepaper?