Why Read This Pocket Guide?
Great marketing is all about sending the right message to the right person at the right time.Proximity marketing, a mix of tactics around beacons, geo-fencing, and geo-targeting, can work amazingly well to engage users and drive transactions.In this guide, learn how you can combine mobile marketing techniques with proximity marketing to capture your users’ attention right at the point of conversion.
- A straightforward primer on beacons, geo-fencing, and geo-targeting technology
- Real-life use cases on using proximity marketing for stellar results
- A practical framework for successfully executing location-based campaigns