Resources

Build exceptional user experiences and campaigns with our in-depth mobile marketing resources.

All Resources

Guides

Experience Optimization: Pocket Guide

Learn how marketers can wow app users, and build an experience that results in higher customer satisfaction and CLTV.

Video

Personalized Product Recommendations

Looking to customize and automate your campaign content for better engagement? Try CleverTap’s Product Recommendations feature. It allows you to personalize campaigns with highly relevant and contextual content recommendations unique to each customer.

Guides

How Intent is Redefining Customer Engagement

Understand how you can leverage intent so you tie your marketing strategy to both customer expectations and business goals. This brings better conversions, increased ROI, and more efficient budget allocation.

Whitepaper

From Prime Time to Anytime: Proven Tips to Win the OTT Battle

Only 43% of all media and entertainment apps continue to be used just one month after download making it essential to keep app users engaged.

Case Study

How SonyLIV Increased Conversions By 16%

See how CleverTap helped SonyLIV create micro-segments for enhanced personalization, and build sophisticated engagement campaigns, for occasional viewers and binge-watchers.

Whitepaper

Cooking Up the Ultimate Food Tech App Experience

Thousands of apps being submitted to both iOS and Android app stores on a daily basis. A typical consumer for your food brand has at least 10 apps to choose from at any given point of time. So what’s going to make them choose yours?

Benchmark Report

Industry Benchmarks for Media and Entertainment [OTT] Apps

See how your app compares against industry standards, quickly spot red flags across the user lifecycle, and get data-backed recommendations to fuel your mobile growth strategies.

Webinar

How AI & ML Are Transforming Modern Marketing

Gain insights on how AI and ML are fundamentally changing the way we approach marketing and how we can harness these changes to further our businesses.

Guides

A Quick-Start Guide to Automated Segmentation with RFM Analysis

No matter what type of app you have, every one of your users is unique — and each will react differently to your marketing campaigns. So how can you tailor your efforts to reach the right audience?

Webinar

Psychographic Segmentation: Turn Every Moment Into an Opportunity

CleverTap is staying at the cutting edge of innovation to build sophisticated machine learning models to help its customers reinvent segmentation strategies. Psychographic segmentation is the latest step in the area.

Video

Automated Segments - Find Your Most Valuable Customers

Automatically segment your audience and monitor the health of your user base with our latest feature: RFM Analysis. RFM Analysis breaks your user base down into segments based on how frequently and recently they’ve launched the app.

Video

Psychographic Segmentation: Find What Your Users Love

Psychographic Segmentation lets you group users based on their interests, lifestyle, habits, and more. It’s a Machine Learning-powered functionality that automatically tells you what your users are most interested in.

Whitepaper

Data-Backed Secrets to Successful Push Notifications – 2018 Report

Our in-depth analysis of 40 billion push notifications reveals what works to engage mobile app users — and what doesn’t.

Webinar

Segmentation Strategies for Mobile Marketers

Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies.

Whitepaper

Beginner’s Guide To Data-Driven Email Marketing

Know the science behind creating a perfect email marketing strategy. Get started with data driven email marketing and supercharge conversions from the first email sent.

Case Study

How Cleartrip Achieved 5X Growth in Cross-Sells

See how travel giant Cleartrip build a 360-degree view of their users across mobile moments, enabling them to create highly effective engagement and monetization strategies using CleverTap.

Guides

A Complete Guide to User Engagement

On this page, we present a collection of resources that will help you build more delightful customer experiences by looking at the factors that affect user engagement.

Video

Find Your Most Valuable Customers

Automatically segment your audience and monitor the health of your user base with our latest feature: RFM Analysis.

Case Study

How Faasos Increased Conversions by 7%

See how Faasos was able to reduce cart abandonment and increase conversion rates by 7% using CleverTap's personalized push notification campaigns.

Whitepaper

Grab-and-Go Push Notification Templates

40+ ready-made push notifications templates with suggestions for rich media and pre-designed calls to action. To make your life even easier, we added triggers and timing recommendations for each push.

Whitepaper

A Beginner’s Guide to Proximity Marketing

Learn about how location-based marketing coupled with hyper-local targeting, beacons and geo-fencing can be a part of your marketing strategy

Whitepaper

A Marketer’s Guide to Personalizing User Experiences

Learn how to leverage advanced customer insights to make smarter marketing decisions and build personalized user experiences.

Whitepaper

Push Notification Secrets from Today's Top Mobile Apps

Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages

Webinar

Mobile Engagement Strategies for Holidays

Dive deep into how to develop successful holiday engagement campaigns with Adjust and CleverTap.

Whitepaper

5 Travel App Notification Tips For The Perfect Take-Off

The guide begins with user journey of travel app users, touches upon the lifecycle stages of a customer and dives into creating push notification campaigns for all stages.

Whitepaper

Real Time, Hyper-Personalized App Marketing Made Easy

Read this whitepaper to find out how you can get higher ROI on your marketing dollars by sending the right message over the right medium to the right user at the right time.

Whitepaper

The Trifecta of Personalization - Behavior, Time and Location

This whitepaper will take a deep dive into each personalization category, tapping into a wealth of resources to expand your brand’s channels of interaction with consumers and enhance user experience.

Whitepaper

The Proverbial Abandoned Shopping Cart

This whitepaper will help you understand the most common reasons for cart abandonment and 10 strategies that always work to overcome them. Also learn how a fortune 500 food company used CleverTap to increase in-app purchases.

Whitepaper

What Makes Push Notifications Successful

This whitepaper will help you learn how to adopt rich personalization methods for your push notification campaigns, to deliver more value, experience higher engagement, and in turn enjoy more customer loyalty.

Case Study

How Black Friday Increased User Engagement by 10%

Want to increase app user engagement? Read how our customer, BlackFriday, increased their app engagement by 10% by sending coupons at the right time.

Case Study

How BookMyShow Doubled User Engagement with Personalization

BookMyShow increased their CTRs by 5x and increased user engagement by 2x with campaigns triggered by user behavior using CleverTap

Case Study

How the Denver Broncos Increased Conversions by 15%

TopFan was able to successfully capture Denver Broncos’s fans' attention and enhance app user engagement with powerful Clever Campaigns. Read more.

Case Study

How TopFan Increased Content Consumption to 73%

See how TopFan customized content based on user preferences and increased engagement for their Ben Carson app to 73% with CleverTap’s Clever Campaigns.

Case Study

How FreeCharge Increased User Transactions by 1.5x

How fintech company FreeCharge used CleverTap to increase transactions by 1.5x with automated campaigns, thereby, ensuring that the app retains high recall value.

Whitepaper

Mobile Engagement & Retention Guide

According to Forrester, 2/3 of marketers still struggle to measure ROI on mobile apps and their main challenge is profitability. Read our guide to become a mobile expert now.

Whitepaper

Get Up Close and Personal with your Users

Learn how behavioral analytics and segmentation can improve your app metrics and maximize mobile engagement & retention. Build contextual engagement strategies based on actionable analytics.

Video

Analyze, Segment and Engage Users in Realtime

Choosing the perfect app for users is a lot like dating. CleverTap can set you up for life with your new app users. Create perfect messages for your users based on their actions and win them for life.

Case Study

How School 4 One Saw a 10% Increase in Conversions

School 4 One uses CleverTap to provide actionable insights and a 360-degree view of 10k plus teachers in various schools using their mobile app and drive engagement.

Case Study

How Allegiant Increased Conversion Rates by 19%

Allegiant used CleverTap push marketing campaigns to attract app users' attention and enhance fan engagement; significantly increasing conversion rates.

Case Study

How 24me Improved Conversions by 6%

Integrated marketing with email campaigns can achieve great results. Understand how 24me increased viewership of their tutorials by 6% with triggered email campaigns.

Case Study

How Styl increased their conversions by 2X

Add intelligence and automation to your marketing campaigns. Learn how Styl increased their CTRs by 200% with pre-built CleverTap marketing campaigns.

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