There are four main stages of the funnel that are extremely important to them:
The funnel starts with the web app registration and ends with the mobile application. It takes about 60 to 90 seconds from onboarding to receiving the first quote. However, users don’t always download the mobile app immediately after the web sign up.
To enable a frictionless solution to all of the above, the team conducted an in-depth diagnosis of each user profile and then used Journeys to deploy personalized omnichannel campaigns for user engagement.
After creating Journeys for different user segments, the company has already seen improved conversion rates from user registration to purchasing a policy. Additionally, automated campaigns resulted in a savings of around $15,000 on operational costs per month.
CleverTap’s ability to create custom events allows the team to capture events that are unique to their business. With this data, they create triggered campaigns to guide and nudge users each time they perform a specific action or get stuck at some point in the process.
The team can now create custom messages based on certain actions a user did not take. For example, a user may have seen the quotes from insurance providers, but not yet chosen to buy. In this case, they’d engage with them further by following up on the quotes to increase the possibility of conversion.
Features like real-time analytics, segmentation, Funnels, and Flows are a combination of CleverTap features that help GetJerry understand how users navigate their app and give them a deep understanding of all user attributes.
The pipeline for the Jerry.ai team includes adding a lot more categories besides home and rental insurance. Plus, they plan to put triggered renewals in place while continuing to support the existing insurances. They look forward to collaborating with CleverTap further for upcoming cross-sell and up-sell opportunities.