Case Study

How Jerry.ai Improved Their Conversion Rate by 15%

$15kOperational savings each month
15%Increase in conversions
WAve
Feature

The Jerry.ai Story

In this digital and mobile-first world, insurance shopping mostly involves insurance agents, complicated forms, paperwork, and phone calls — and still leaves consumers with very limited options to choose from.

Jerry.ai is a technology-driven insurance broker that attempts to automate this process. After acquiring new users who fill out a short registration form, the system pulls up their insurance information. Using the information provided during the web registration, the company looks through 45 insurance providers — including six of the top 10 insurers in the country — to find the lowest quotes with the right coverage for their users. Users can view quotes and purchase insurance through the Jerry.ai mobile app. The app also provides users with a digital proof-of-insurance card.

Challenges

  • User DataEstablishing event based communication
  • SegmentationPersonalizing automated communication
  • Targeted EngagementRetargeting with follow-ups and reminders

There are four main stages of the funnel that are extremely important to them:

  • Stage 1: Acquisition – Getting the user to the website

  • Stage 2: Onboarding/Activation – SMS prompting them to download the app

  • Stage 3: Engagement – Getting users to complete a transaction and buy an insurance product

  • Stage 4: Retention – Minimizing app uninstalls and churn

The funnel starts with the web app registration and ends with the mobile application. It takes about 60 to 90 seconds from onboarding to receiving the first quote. However, users don’t always download the mobile app immediately after the web sign up.

Solution

To enable a frictionless solution to all of the above, the team conducted an in-depth diagnosis of each user profile and then used Journeys to deploy personalized omnichannel campaigns for user engagement.

After creating Journeys for different user segments, the company has already seen improved conversion rates from user registration to purchasing a policy. Additionally, automated campaigns resulted in a savings of around $15,000 on operational costs per month.

Events

CleverTap’s ability to create custom events allows the team to capture events that are unique to their business. With this data, they create triggered campaigns to guide and nudge users each time they perform a specific action or get stuck at some point in the process.

Inaction Campaigns

The team can now create custom messages based on certain actions a user did not take. For example, a user may have seen the quotes from insurance providers, but not yet chosen to buy. In this case, they’d engage with them further by following up on the quotes to increase the possibility of conversion.

Audience Analytics

Features like real-time analytics, segmentation, Funnels, and Flows are a combination of CleverTap features that help Jerry understand how users navigate their app and give them a deep understanding of all user attributes.

Quote

“We’ve grown our business over 100x since we first launched with CleverTap. That speed of growth would not have been possible without a flexible and reliable marketing platform like CleverTap. When we’ve hit bumps along the road, the CleverTap support team has been to help us navigate through them. Overall, I’m very satisfied with our decision.”John SpottiswoodChief Operating Officer at Jerry.ai

 

What’s next?

The pipeline for Jerry.ai team includes adding a lot more categories besides home and rental insurance. Plus, they plan to put triggered renewals in place while continuing to support the existing insurances. They look forward to collaborating with CleverTap further for upcoming cross-sell and up-sell opportunities.