A Quick-Start Guide to Automated Segmentation with RFM Analysis

No matter what type of app you have, every one of your users is unique — and each will react differently to your marketing campaigns. So how can you tailor your efforts to reach the right audience?

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Why Read This Whitepaper?

Smart marketing campaigns require smart segmentation that goes beyond simple demographics. By grouping users by activity and behavior, you can create personalized campaigns that resonate with each one.

You’ll be able to see what you’re doing right to engage one group, and what you can do to more effectively connect with others. And with automated segmentation, you can do it with the click of a button.

What’s Inside the Whitepaper?

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