Why Read This Whitepaper?
Smart marketing campaigns require smart segmentation that goes beyond simple demographics. By grouping users by activity and behavior, you can create personalized campaigns that resonate with each one.
You’ll be able to see what you’re doing right to engage one group, and what you can do to more effectively connect with others. And with automated segmentation, you can do it with the click of a button.
All About Automated Segmentation
Learn about how this powerful tool can automatically create targeted user groups from your audience for improved response and conversion rates.
Engagement Campaign Strategies
Get specific campaign ideas for each of the 10 automated segments, plus recommendations to measure success.
Identify the Ideal Channel
Learn to use reachability metrics to engage users on the most effective marketing channel.
Preview: Segment Transitions
Get the inside scoop on using segment transitions to monitor the success of your campaigns.