This Gartner® Report, Unified Retail Commerce Experience, emphasizes the importance of adopting a unified retail commerce strategy that combines online and offline channels seamlessly to meet evolving customer expectations.
Define Unified Retail Commerce (URC) and Develop Customer Process Framework– Retailers should develop a customer process framework that seamlessly combines digital and physical channels, providing deep immersion across all touchpoints.
Use Customer Behavior Analysis to Design Back-End Processes – By understanding customer buying behavior through qualitative and quantitative analysis to engage customers more effectively.
Create Algorithmic Merchandising Plan – By implementing algorithmic retailing through advanced analytics and algorithms across the URC structure to gain customer insights.
Prioritize Technology Investments – By prioritizing strategic technology investments that focus on growing revenue, optimizing costs, and reducing risks.
Improve Collaboration and Real-Time Data Visibility – By Reorganizing business structure to encourage faster data sharing across the enterprise, breaking down external and internal silos.