Profits, Purpose and how to keep players engaged (Part-2)

In the part 2 of the episode, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers small developers to grow and accelerate. He shares a blueprint you can follow to drive lasting loyalty by aligning your game mechanics with real-world charities and causes. He also explores the shortcuts and surprises you can build into your gameplay to build excitement and brand loyalty.