Multi-Channel Platform for Mobile Apps
Native App Channels
Native support for Mobile Push, In-App Messaging, App Inbox, Product Experience, and Native Display
SMS, Email, and WhatsApp
SMS, Email, and WhatsApp capabilities out-of-the-box, to reach your users outside the app
Complementary Web channels for your Subscription Web App (Web Push, Web Popups, Web Inbox, and Web Native Display)
Unleash the Power of TesseractDB™ for Best-in-Class Audience Analytics & Segmentation
- Up to 120% increase in conversions using Behavioral compared to Demographic Segmentation
- Powered by TesseractDB™, our purpose-built and patent-pending database for user engagement. No more technical limitations around lookback periods or hard trade-offs on what events to integrate. All CleverTap customers get 2000 data points per MAU out-of-the-box, 10x the industry average.
- Built-in Audience Analytics that is actionable – click on any cell to create a segment or a campaign. Understand habit formation with Flows, conversion drop-off with Funnels, retention with Cohorts, audience composition with Pivots, and state transitions with RFM.
- Start with a minimum hypothesis and click-and-drill at interactive speeds. Create segments visually, without writing SQL or complex clause-based segment definitions.
- Apply behavioral segmentation, computed in realtime – no need to wait a day for the data to compile.
Next level of Operational Efficiency
Personalizing Messages & In-App Experience
- Up to 4x more conversions by delivering relevant and coordinated triggered campaigns across messaging & the in-app experience compared to calendar-driven campaigns.
- Ability to orchestrate all channels, including in-app experience changes, in the same Journey.
- Avoid sending the wrong message to the wrong user with our flexible, yet easy-to-use, Journeys with drag & drop.
- Use AI with IntelliNode to decide the most optimal branch of your Journey for each individual user.
Personalize the Content
- Use Liquid Scripting and Linked Data to make your content more dynamic
- Load up your content catalog and serve recommendations, e.g. courses or videos, computed in realtime based on current user behavior