Case Study

Online Entertainment Ticketing Giant BookMyShow sees Multi Fold Increase in User Engagement with CleverTap

5xIncrease in CTRs
2xIncreased Engagement
BookMyShow App

The BookMyShow Story

Founded in Mumbai in 1999 and launched in 2007, BookMyShow is the leader in the online entertainment ticketing space, with over 50 million app downloads. The company has expanded its presence to over 650 towns and cities in India and sells over 10 million tickets a month across categories including movies, sports, events, plays and concerts.

With over 75% of transactions being driven through mobile, it was only fitting that BookMyShow decided to create a robust mobile marketing strategy to engage with its users.

It was important to work with an analytics and engagement platform that could efectively handle the increasing scale of BookMyShow’s marketing campaigns while providing a personalized app experience for each of its users.


  • Personalization Personalization
  • Engagement Engagement
  • Click-through rate Click-through rate

With multiple entertainment options for its users, the marketing team is tasked with effectively promoting them to the right audience. Extensive user data was needed to increase engagement and ultimately drive more ticket sales.

This is where the BookMyShow team wanted a marketing solution that would give them access to real-time insights into user behaviour throughout the user journey, from onboarding to retention.


With CleverTap, BookMyShow is able to access real-time user data. They can easily segment users who like a particular movie genre or event type and engage them with targeted campaigns.

With such deep customer analytics, it’s easy for the team to make datadriven marketing decisions on what messages to send users, when, and on what device.

Live User Segments

BookMyShow can now define key user attributes – like users who watched a specific film trailer, or who previously purchased tickets to a comedy show – and CleverTap will add users to that segment as soon as they meet the criteria. BookMyShow can easily target specific segments of users with personalized messages, all in real time.


BookMyShow uses Pivots to find out when users are most active on the app. The team had been sending push notifications between 3-6 PM, but saw low engagement rates. By pivoting on events like ‘App Launched’ or ‘Trailer Watched,’ the team now knows that most of their users are active between 12- 4 PM -improving CTRs by 5x.

Personalized & Triggered Messaging

BookMyShow now tailors notifications to suit user interest based on their activity and user behaviour. Marketing holiday blockbusters is much easier now that the team has visibility user behavior which users like certain types of movies, and they’re seeing a 2x increase in engagement.


“CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.” Marzdi Kalianiwala Head – Marketing & Business Intelligence, BookMyShow

What’s next

Equipped with a single platform for both analytics and user engagement, BookMyShow is using personalized marketing strategies to make every communication more meaningful to users.BookMyShow has always maintained a customer-first philosophy, building unique user experiences right from the beginning. They now look forward to using CleverTap’s solutions to further deepen user engagement.