From Prime Time to Anytime: Proven Tips to Win the OTT Battle
Why Read This Report?
Media and OTT platforms are giving the consumers the power of television with the scale, agility, and the innovations of the internet. However, only 43% of all media and entertainment apps continue to be used just one month after download making it essential to keep app users engaged.
This whitepaper will walk you through how a Media and OTT app should focus on the User Lifecycle by targeting and engaging users during the various micro-moments.
This whitepaper will walk you through how a Media and OTT app should focus on the User Lifecycle by targeting and engaging users during the various micro-moments.
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Awareness & Acquisition
Learn how successful app awareness and user acquisition can expand top-line growth through greater traffic, easier app and content discovery, as well as increased downloads.
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User Onboarding
You only get one chance to win over new users. Learn how to target users, and persuade them to search, browse, consume, and purchase premium plans to your OTT app.
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Encourage App Reinstall
Understand how to improve the health of your app users by running targeted re-engagement campaigns to persuade inactive users to launch or reinstall your app.
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Engagement and Monetization
Understand how personalized user engagement campaigns can nurture your brand’s relationship with customers and drive higher viewership and subscriptions.
