In order to capitalize on the mobile moment of a user, one must know the exact position of the user with respect to his product lifecycle journey. Read CleverTap co-founder Anand Jain's views on how to leverage the power of mobile marketing automation to create relevant and result-oriented marketing efforts to enhance user engagement.
The Financial Express
CleverTap combines analytics and user engagement on the same platform to help marketers connect with their customers more effectively
The Hindu - Business Line
CleverTap, a mobile app engagement platform, sends out around 125 million push notifications a day for its clients. Out of 2,700 clients, India and the US account for 40 per cent each and other geographies for the balance. The company says it has achieved a reach across 750 million devices cumulatively.
Using an app on a mobile device ensures that the user has a distraction free experience. Users are confined to that particular app, the probability and chances of striking a sale is considerably higher because they option of comparing products or services is limited. This makes the app-only approach beneficial for the companies opting for it.
Smart device users in India collectively downloaded a whopping 9 billion apps in the year 2015, which is 5 times than what they downloaded a year ago in 2014.