Whitepaper
How Intent is Redefining Customer Engagement
Why Read This Report?
With customer journeys becoming increasingly complex, rule-based marketing can no longer give you the results you need to grow your business. And because customers have countless ways of revealing their intent, the key to growth is to listen.
With customer journeys becoming increasingly complex, rule-based marketing can no longer give you the results you need to grow your business. And because customers have countless ways of revealing their intent, the key to growth is to listen.
Understand how you can leverage intent so you tie your marketing strategy to both customer expectations and business goals. This brings better conversions, increased ROI, and more efficient budget allocation.
With customer journeys becoming increasingly complex, rule-based marketing can no longer give you the results you need to grow your business. And because customers have countless ways of revealing their intent, the key to growth is to listen.
Understand how you can leverage intent so you tie your marketing strategy to both customer expectations and business goals. This brings better conversions, increased ROI, and more efficient budget allocation.
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Make User Intent Actionable
Using a goal-based marketing approach, identify key intent segments to create the perfect marketing campaign for your target audience.
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Drive Better Outcomes
Learn how to leverage user intent to drive higher conversions for targeted smaller audience groups.
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Encourage App Reinstall
Improve campaign outcomes for high intent users as well as undecided users that typically comprise a majority (>90%) of your audience.
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Intent Based Segmentation Use Cases
Discover how to harness intent based segments for use cases like: reducing app uninstalls, or increasing revenue per customer.
What’s Inside the Guide?
We Drive Measurable Growth
Helping our customers succeed
View Our Customers 
4x
Higher CTR with ab testing
36%
Reduction in new user churn
“I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
Natalia Garcia Ocampo
Marketing & Growth Director, Movii
71%
Increase in week 3 retenion rates
73%
Improvement in average CTRs with personalization
“Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
Arun Kumar
Head of Digital Marketing at Carousell
12%Engagement
With event-centric campaigns
3%CTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
“The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
Manish Dhanwani
Senior Marketing Manager, SonyLIV
5x
Increase in 90-Day Retention Rate
2x
Increase in MAUs
“CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
Maybelle Cheah
Customer Analytics Team Lead at Boost