Guide
How Intent is Redefining Customer Engagement
Why Read This Report?
With customer journeys becoming increasingly complex, rule-based marketing can no longer give you the results you need to grow your business. And because customers have countless ways of revealing their intent, the key to growth is to listen.
Understand how you can leverage intent so you tie your marketing strategy to both customer expectations and business goals. This brings better conversions, increased ROI, and more efficient budget allocation.
Understand how you can leverage intent so you tie your marketing strategy to both customer expectations and business goals. This brings better conversions, increased ROI, and more efficient budget allocation.
-
Make User Intent Actionable
Using a goal-based marketing approach, identify key intent segments to create the perfect marketing campaign for your target audience.
-
Drive Better Outcomes
Learn how to leverage user intent to drive higher conversions for targeted smaller audience groups.
-
Encourage App Reinstall
Improve campaign outcomes for high intent users as well as undecided users that typically comprise a majority (>90%) of your audience.
-
Intent Based Segmentation Use Cases
Discover how to harness intent based segments for use cases like: reducing app uninstalls, or increasing revenue per customer.
