Transforming the Customer Journey
Turning Ordinary Users Into Super-Fans
Virtual Event: January 13, 2022 | 11am IST and 11am PST Virtual Event: January 13, 2022 | 11am IST and 11am PST 
Today’s digital consumers expect highly personalized communications from brands. To achieve this, businesses must ensure that data and context is ingrained into every customer engagement, throughout their lifecycle.
To support this goal, CleverTap has developed a framework that we call “Fit for the Future,” which encompasses four primary pillars: increasing new user retention, increasing user engagement, increasing order transactions, and reducing churn.
Join us as we let our customers tell you how they’ve used this framework to turbocharge their marketing campaigns and turn ordinary users into loyal fans for life.
Hear from our co-founder on the pivotal role of user retention in achieving scale, growth, and success in your business.
Learn more about product priorities for 2022 as Anand discusses the product roadmap themes and introduces Direct Call — an industry-first, in-app voice capability on a retention cloud — that will provide seamless, contextual, and secure communication between brands and consumers.
Learn more about reaching and engaging customers based on core values with this consumer behavior expert, advisor to global brands, and best-selling author.
Mobile gaming continues to break records. MPL, a fast-growing gaming and esports platform, does so using granular segmentation and data signals to detect boredom and recommend content to keep players engaged and entertained.
As the ability to experiment is one key to retention, CleverTap felt the need to enable more complex A/B experiments in user journeys. Our solution is CleverTap IntelliNODE, a multi-path experimentation suite that helps customers conduct continuous experiments to determine the most effective path and engagement strategy for their users.
Get insights from the co-founder of the first-ever sports social media app that lets athletes share their sports achievements and connect directly with coaches and fans. Find out more about how they boosted conversions by almost 8% through improvements to their onboarding process using Campaigns and Journeys.
In this session, we explore the challenges around email discoverability and engagement that email marketers face, and how CleverTap Gmail Promotional Annotations can help enhance your engagement metrics like email open rates and click-through rates in Gmail.
This panel will explore CleverTap’s framework for ecommerce and other fast-growing segments, mapping strategies and tactics to key use cases and critical stages in the customer journey. We’ll uncover best practices and shortcuts that successful marketers use to deliver exceptional experiences and drive meaningful growth.
This session provides updates on some of the newly released and upcoming integrations. Be the first to see the integrations that will help customers make the best use of external tools and sources!
This fast-paced session will cover how mobile marketers can start getting real results right now, which models marketers should utilize, the objectives they should aim for, and what tools (or stack) are needed to get the results that will resonate.
As the shift toward retention marketing continues, marketers need to make sense of the complete user journey through the funnel. This requires putting the ‘personal’ back in personalization and teams that can address all stages of the customer lifecycle.
Sunil Thomas
Co-founder and Executive Chairman
Anand Jain
Co-founder and Chief Product Officer
David Allison
Founder, Speaker, Author
David Allison is the founder of the Valuegraphics Project which provides a detailed map of core human values for everyone on earth. Today organizations around the globe use valuegraphics to understand their target audience and make decisions based on what people value, rather than demographic stereotypes.
Abhishek Gupta
Chief Customer Officer
Daniele Di Nunzio
Head of Sales, Americas
Daniele Di Nunzio is an experienced leader in the SaaS industry with a strong focus on AI, Data Analytics, and Marketing Technologies. Daniele brings his expertise and passion for digital transformation projects gained from his years in notoriously slow-moving industries such as Nuclear Energy and Transportation.
Drew Williams
Co-founder
Abhishek Gupta
SVP, D2C Business
Sishir Kolli
Senior Vice President
Peggy Anne Salz
Chief Analyst
Harsh Shah
Senior Product Manager
Sumantu Mittal
VP, Product
Deepak Abbot
Co-founder
Deepak has 20+ years of building products with deep understanding of analytics & growth. He has worked across Fintech, Media & Gaming. At Paytm, he worked with stellar teams to build a financial services powerhouse by building a seamless consumer experience across wallet, UPI, tokenized cards, bnpl, wealth & insurance.
Rebecca Nackson
Founder and CEO
