Leveraging better segmentation to build powerful omnichannel engagement

The key to successful user engagement is identifying the right segments and then building campaigns relevant to those segments. What’s more, integrating behavioral insights into engagement campaigns points to the correct channels to use in an omnichannel strategy.


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Key Takeaways:

Join product experts from CleverTap and Vonage to learn best practices around creating engagement campaigns and choosing the right channels.

  • Common mistakes while segmenting users for a campaign
  • Determining the ideal segmentation strategy
  • How much segmentation is too much?
  • Choosing the right channels for your segment
  • What are the best engagement/channel combinations?



Jay Dalvi

Product Expert, CleverTap


Stuart MacKellar

Product Manager – Messages API, Vonage


Sarah Mendoza

Product Marketing Manager – Messages & SMS API, Vonage

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