Mobile Marketing Glossary - CleverTap

Featured Mobile Marketing Terms

App Inbox Notifications

Email Marketing Automation

Customer Lifecycle Glossary

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Acquisition App Analytics App Engagement Glossary App Inbox Notifications App Store Artificial Intelligence (AI) ASO (App Store Optimization) Attribution Average Revenue per Daily Active User (ARPDAU) Average Revenue Per User (ARPU)

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Backlinks Banner Ad Boost engagement with deep links Bounce Rate

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Campaign Churn Rate Cohort Analysis Glossary Conversion Rate Glossary CTA CTR Customer Journey Customer Lifecycle Glossary Customer Lifetime Value (CLTV or CLV)

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Daily Active Users (DAUs) Device Crossover Direct Traffic

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Email Marketing Automation Enhanced Push Delivery Events Glossary

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Flows Glossary Funnel Analysis Glossary

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Geofencing Explained Geolocation Marketing Glossary

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Impressions In-App Notification

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Key Performance Indicator(KPI) Glossary Keywords

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Landing Page Lifecycle Marketing Glossary Lifetime Value (LTV) Location-Based Services

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Machine Learning Glossary Marketing Automation Glossary Mastering A/B testing techniques - CleverTap Mobile App Marketing Mobile Marketing Glossary Mobile Marketing Platform Monthly Active Users (MAUs) Multichannel Marketing

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Omnichannel Marketing Glossary Onboarding Opt-in / Opt-Out Organic Traffic

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Personalization Glossary Pivot Analysis Psychographic Segmentation Glossary Push Notifications Explained

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Remarketing: Essential Terms Retention Cohorts Retention Rate Glossary RFM Analysis Glossary Rich Push Notifications Rich User Profiles Glossary ROI Glossary

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Scheduled Campaigns Glossary Segmentation Glossary Session Interval Session Length Silent Push Notifications SMS: Key Definitions

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Triggered Campaigns Glossary

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Understanding API: Key Concepts Uninstall User Retention Glossary

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Viral Marketing Glossary

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Web Push Notifications Glossary What is an SDK?

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Year-to-Date (YTD) Your Ultimate Customer Data Platform

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Zero Cost Strategy