Increase mobile conversions using behavioral segments – Featuring Forrester and CleverTap Watch Video
Segmentation is at the center of analytics and engagement
Knowing your users and engaging them starts with a deep understanding of their behavior. CleverTap lets you segment your audience along any dimension so you can uncover key insights and drive the right user activity.
Create the right segment types
Past Behavior Segments let you identify users who have performed activities in any historic date range.
User who in the Past 30 days DID launch the app at least twice, read four or more articles and shared.
Live User Segments are dynamic and let you add a user to a segment when their behavior matches predefined criteria.
When a user adds an item to the shopping cart and doesn’t buy within 15 minutes…
...with any set of behaviors
Simple Activity – Segment users based on a single activity or user attribute.
Users who launched my app for the first time
User who made their first purchase
Female iPhone users from New York City
Combined Activity – Segment users based on any set of actions performed, or inactions.
Users acquired from Facebook who purchased
5 times in last month but not in the last 4 days
Users who created a travel itinerary
but did not book it