Knowing your users and engaging them starts with a deep understanding of their behavior. CleverTap lets you segment your audience along any dimension so you can uncover key insights and drive the right user activity.
Past Behavior Segments let you identify users who have performed activities in any historic date range.
User who in the Past 30 days DID launch the app at least twice, read four or more articles and shared.
Live User Segments are dynamic and let you add a user to a segment when their behavior matches predefined criteria.
When a user adds an item to the shopping cart and doesn’t buy within 15 minutes…
Simple Activity – Segment users based on a single activity or user attribute.
Combined Activity – Segment users based on any set of actions performed, or inactions.
Perform advanced analytics on segments to go deep into your data. Send engagement campaigns to segments to drive behavior. Stream segments to any webhook endpoint.