Measuring the Real Impact of Marketing: Pocket Guide
Why Read This Guide?
In this pocket guide, we cover how marketers can track the metrics that matter and align marketing activities to business goals.
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Attribute Marketing Efforts to Revenue
Know the long term impact of your engagement campaign on business critical metrics like average revenue per user.
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Measure User Engagement
Measure the consolidated impact of marketing campaigns on user engagement and retention during any time frame.
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Measure the Impact of Marketing on User Behavior
See how your engagement initiatives are influencing user behavior. For instance, track if sending push notifications leads to more app launches or transactions.
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Know the Overall Health Score of Your Audience
Leverage automated segmentation with RFM to track how users move from one segment to another.
What’s Inside the Whitepaper?
Why our customers love us
We Drive Measurable Growth
Higher CTR with ab testing
Reduction in new user churn
Increase in week 3 retenion rates
Improvement in average CTRs with personalization
With event-centric campaigns
Using data-based insights from Pivots
More Conversions
Increased Campaign CTRs
Increase in 90-Day Retention Rate
Increase in MAUs
