Guide
Measuring the Real Impact of Marketing: Pocket Guide
Why Read This Guide?
More often than not marketers don’t have access to metrics that tie the impact of marketing efforts to business outcomes. Owing to this, marketers cannot confidently tell if their marketing efforts are working.
In this pocket guide, we cover how marketers can track the metrics that matter and align marketing activities to business goals.
In this pocket guide, we cover how marketers can track the metrics that matter and align marketing activities to business goals.
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Attribute Marketing Efforts to Revenue
Know the long term impact of your engagement campaign on business critical metrics like average revenue per user.
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Measure User Engagement
Measure the consolidated impact of marketing campaigns on user engagement and retention during any time frame.
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Measure the Impact of Marketing on User Behavior
See how your engagement initiatives are influencing user behavior. For instance, track if sending push notifications leads to more app launches or transactions.
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Know the Overall Health Score of Your Audience
Leverage automated segmentation with RFM to track how users move from one segment to another.
What’s Inside the Whitepaper?
We Drive Measurable Growth
Helping our customers succeed
View Our Customers 
4x
Higher CTR with ab testing
36%
Reduction in new user churn
“I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
Natalia Garcia Ocampo
Marketing & Growth Director, Movii
71%
Increase in week 3 retenion rates
73%
Improvement in average CTRs with personalization
“Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
Arun Kumar
Head of Digital Marketing at Carousell
12%Engagement
With event-centric campaigns
3%CTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
“The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
Manish Dhanwani
Senior Marketing Manager, SonyLIV
5x
Increase in 90-Day Retention Rate
2x
Increase in MAUs
“CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
Maybelle Cheah
Customer Analytics Team Lead at Boost