Industry Benchmarks for
Mobile Payment Apps

Know how your mobile payments app compares against the industry standards. Get data-backed insights on the user flow from one stage to another across the entire user lifecycle.
Observe
We analyzed 5 billion data points across 700+ million devices and 583 million users to know what makes industry-leading apps succeed.
Compare
Use the industry average to benchmark your apps’ performance and track the key metrics that indicate success.
Learn
Engage users across lifecycle stages and create best-in-class user engagement strategies that scale as your subscriber base grows.
Win
Use recommendations from our experts to improve user retention, keep users engaged and make them come back for more, month after month.

Start User Lifecycle

  • Onboarding
  • Engagement
  • Retention
  • Re-installs

Improve User Onboarding

Industry Benchmark

0%

Of new users register within one week of installing the app

0Hour

Average time it takes new users to register after first app launch

Delivering a great onboarding experience results in improved user adoption. When a new user downloads and launches your app, you need to deliver a perfect First Time User Experience (FTUX) that helps them experience the aha! moment as soon as possible.

This gets them to quickly perform critical actions like registration, adding money, or using the app for payments.

Onboarding to Engagement

Industry Benchmark

0%

of new users transact or add money within the first month of installing the app

0days

Average time for users to move from the onboarding to engagement phase

Onboarded users who see immediate value in your offering are most likely to stay engaged, transact more, and build long-term brand loyalty to help your app achieve sustainable growth.

During this initial phase, it is important that you understand their usage patterns and get them to add money to their wallet, opt for more services, and add their billing information — so they can get a seamless mobile payment experience.

Boost Engagement

Industry Benchmark

0%

Average CTR for push notifications

0

Average app launches per user in a month

Personalized user engagement campaigns forms the foundation for long-term user retention. The user experience should feature special offers on the users’ preferred services and updates about billing and account status via in-app notifications along with external channels like push notifications and email messages.

Engagement to Retention

Industry Benchmark

0%

Average retention rate*in the first week for new users

*defined by transaction completed at least once during the time period

For browser-based apps, partner sites, and native apps alike, growth cannot solely rely on acquiring new users. Retention rates are vital to the health of any growing app and should be monitored from day 1.

Drop offs while adding money to the digital wallet and cart abandonment can be early indicators of a user who’s about to churn. This makes it important to engage users with timely, personalized messages that prompt them to relaunch the app.

Increase Retention

Industry Benchmark

0%

Average Stickiness
[Daily Active Users/Monthly Active Users]

User Retention is the foundation for sustainable app growth. It is defined as the percentage of users who stay with the app and transact over a specific period of time after installation: typically measured on D1, D3, D7, D30, D60, and D90. Prioritize retention rate as key metric to building your user base and fueling continuous business growth.

Retention to Churn

Industry Benchmark

0%

Of users churn*
in 2 weeks

*defined by no transactions during the time period

Churn is when a user stops seeing value in your app and stops using it within a given period. Data suggests that a drop in activity such as transactions and addition of money to the digital wallet is an early sign of churn.

Users who are inactive or dormant are at risk of uninstalling the app. By monitoring churn, tracking trends, and proactively engaging with at-risk user segments, you can remind users of your app’s value and increase long-term retention.

Drive Re-installs

Industry Benchmark

0%

Average uninstall rate within 30 days of first app launch

0%

Average reinstall rates within 30 days of app uninstall

The reasons for uninstall can vary from UI issues, functionality, performance, or user experience. But monitoring uninstall rates and seeking feedback from uninstalled users will give you valuable insights into your user experience and what you can do to prevent future uninstalls.

Get the Full Report

Get the complete report to benchmark your app’s performance against the essential metrics that drive growth and revenues.

Industry Benchmarks for Mobile Payment Apps

Know how your mobile payments app compares against the industry standards. Get data-backed insights on the user flow from one stage to another across the entire user lifecycle.
  • Observe
    We analyzed 5 billion data points across 700+ million devices and 583 million users to know what makes industry-leading apps succeed.
  • Compare
    Use the industry average to benchmark your apps’ performance and track the key metrics that indicate success.
  • Learn
    Engage users across lifecycle stages and create best-in-class user engagement strategies that scale as your subscriber base grows.
  • Win
    Use recommendations from our experts to improve user retention, keep users engaged and make them come back for more, month after month.

Improve User Onboarding

Delivering a great onboarding experience results in improved user adoption of your app.

Industry Benchmark

45%

of new users register within one week of installing the app

1Hour

average time it takes new users to register after first app launch

35%

Of new users transact or add money within the first month of installing the app

And, move to the engagement stage in 12 Days

Boost Engagement

Personalized user engagement campaigns forms the foundation to deliver a seamless mobile payment experience.

Industry Benchmark

2%

Average CTR for push notifications

10

Average app launches per user in a month

25%

Average retention ratein the first week for new users

Increase Retention

Retention rates are vital to the health of any growing app and should be monitored from day 1.

Industry Benchmark

12%

Average Stickiness [DAU/MAU]

77%

Users Churn in

2 weeks

Drive Re-installs

Re-engage with users who’ve uninstalled the app with campaigns focused to win them back.

Industry Benchmark

35%

Average uninstall rate within 30 days of first app launch

4%

Average reinstall rates within 30 days of app uninstall

Get the Full Report!