& Feb 2020)
Pre-COVID
10%Delivering a great onboarding experience results in improved user adoption. Get them to the aha! moment as soon as possible by having them register, connect accounts, and add money.
% Of new users register within one week of installing the app
Pre-COVID
10%Post-COVID
10%New users register within an average of 3.5 days
Pre-COVID
10%Post-COVID
10%Onboarded users who see immediate value in your offering are most likely to stay engaged and build long-term brand loyalty to help your app achieve sustainable growth.
% new users are engaged in the first month*
Pre-COVID
10%Post-COVID
10%**This indicates that only a fifth of your user base continues to see value in your app, presenting
a tremendous opportunity for improvement.
% new users convert within an average of 8.5 days
Pre-COVID
10%Post-COVID
10%Personalized user engagement campaigns form the foundation for long-term retention. Give them special offers on their preferred services and updates about billing and account status via in-app notifications.
% of new users register within a week of installing
Push Notifications Average CTR
Pre-COVID
1%Post-COVID
1%Emails Average CTR
Pre-COVID
0.50%Post-COVID
1%Retention rates are vital to the health of any growing app and should be monitored from day one. Drop offs while setting up the account can be early indicators of a user churning. Engage users with timely, personalized messages to relaunch the app.
For New Users
Pre-COVID
10%Post-COVID
10%*defined by the transactions completed at least once during the time period.
For Existing users
Pre-COVID
10%Post-COVID
10%Delivering a great onboarding experience results in improved user adoption. Get them to the aha! moment as soon as possible by having them register, connect accounts, and add money.
% Of new users register within one week of installing the app
Pre-COVID
30%Post-COVID
33%More stats in the complete report >>
Onboarded users who see immediate value in your offering are most likely to stay engaged and build long-term brand loyalty to help your app achieve sustainable growth.
% new users convert within an average of 8.5 days
Pre-COVID
24%Post-COVID
26%More stats in the complete report >>
Personalized user engagement campaigns form the foundation for long-term retention. Give them special offers on their preferred services and updates about billing and account status via in-app notifications.
% of new users register within a week of installing
Push Notifications Average CTR
Pre-COVID
1.34%Post-COVID
1.69%More stats in the complete report >>
Retention rates are vital to the health of any growing app and should be monitored from day one. Drop offs while setting up the account can be early indicators of a user churning. Engage users with timely, personalized messages to relaunch the app.
For New Users
Push Notifications Average CTR
Pre-COVID
19%Post-COVID
18%*defined by the transactions completed at least once during the time period.
More stats in the complete report >>