Delivering a great onboarding experience results in improved user adoption. When a new user downloads and launches your app, you need to deliver a perfect First Time User Experience (FTUX) that helps them experience the aha! moment as soon as possible.

This gets them to quickly perform critical actions like registration, adding money, or using the app for payments.

Onboarded users who see immediate value in your offering are most likely to stay engaged, transact more, and build long-term brand loyalty to help your app achieve sustainable growth.

During this initial phase, it is important that you understand their usage patterns and get them to add money to their wallet, opt for more services, and add their billing information — so they can get a seamless mobile payment experience.

Personalized user engagement campaigns forms the foundation for long-term user retention. The user experience should feature special offers on the users’ preferred services and updates about billing and account status via in-app notifications along with external channels like push notifications and email messages.

For browser-based apps, partner sites, and native apps alike, growth cannot solely rely on acquiring new users. Retention rates are vital to the health of any growing app and should be monitored from day 1.

Drop offs while adding money to the digital wallet and cart abandonment can be early indicators of a user who’s about to churn. This makes it important to engage users with timely, personalized messages that prompt them to relaunch the app.

User Retention is the foundation for sustainable app growth. It is defined as the percentage of users who stay with the app and transact over a specific period of time after installation: typically measured on D1, D3, D7, D30, D60, and D90. Prioritize retention rate as key metric to building your user base and fueling continuous business growth.

Churn is when a user stops seeing value in your app and stops using it within a given period. Data suggests that a drop in activity such as transactions and addition of money to the digital wallet is an early sign of churn.

Users who are inactive or dormant are at risk of uninstalling the app. By monitoring churn, tracking trends, and proactively engaging with at-risk user segments, you can remind users of your app’s value and increase long-term retention.

The reasons for uninstall can vary from UI issues, functionality, performance, or user experience. But monitoring uninstall rates and seeking feedback from uninstalled users will give you valuable insights into your user experience and what you can do to prevent future uninstalls.