Guide
The User Segmentation Pocket Guide
Get a high level overview of user segmentation fundamentals in a highly visual, easy-to-digest reference guide.
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Why Read This Pocket Guide?
Instead of communicating with each individual in your audience, you segment users according to similar attributes or needs. But how do you group these customers together? And why bother?
This pocket guide gives you a high level overview of user segmentation fundamentals in a highly visual, easy-to-digest reference guide.
This pocket guide gives you a high level overview of user segmentation fundamentals in a highly visual, easy-to-digest reference guide.
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Segmentation Types
Learn the 5 different types of user segmentation you can use for your app.
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Benefits of Segmentation
Read why your marketing campaigns rely on effective segmentation to drive revenue.
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Challenges of Segmentation
Discover real solutions to the problems marketers face when segmenting their customer base.
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Segmentation How-To
Find out how to segment your users so your marketing can be effective and relevant.
What’s Inside the Pocket Guide?
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Natalia Garcia Ocampo
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With event-centric campaigns
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VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
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Senior Marketing Manager, SonyLIV
5x
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