The User Segmentation Pocket Guide

Trusted by Today's Top Brands

Why Read This Pocket Guide?

Instead of communicating with each individual in your audience, you segment users according to similar attributes or needs. But how do you group these customers together? And why bother?

This pocket guide gives you a high level overview of user segmentation fundamentals in a highly visual, easy-to-digest reference guide.

Segmentation Types

Learn the 5 different types of user segmentation you can use for your app.
Benefits of Segmentation

Read why your marketing campaigns rely on effective segmentation to drive revenue.
Challenges of Segmentation

Discover real solutions to the problems marketers face when segmenting their customer base.
Segmentation How-To

Find out how to segment your users so your marketing can be effective and relevant.

What’s Inside the Guide?

What Our Customers Have to Say

"Since integrating CleverTap, we’ve increased CTRs by 5% and subscriptions by 10%. Having analytics and engagement on the same platform has been critical to our customer acquisition and retention."

Omkar Shende

AVP Product Management, Sony
"CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases."

Mihir Shah

VP of Product & Marketing Growth, Hotstar
"CleverTap’s impact is clear: our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users."

Marzdi Kalianiwala

Vice President, BookMyShow
"We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."

Inma Cañadas

VP of Marketing, Fandango LATAM
"Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."

Suman De

Director of Product Management, Cleartrip
"CleverTap helps us implement the data-driven culture that we strive to maintain. Their powerful analytics suite helps us accurately identify, understand, and even predict user behavior. It’s been a significant asset in achieving our business objectives."

Rahul Mirchandani

VP of Revenue, Dream 11
"The retail industry is undergoing complex changes, with new solutions and technologies emerging to improve consumer experiences. CleverTap helps us create more dynamic and innovative user experiences. We now engage our users every day with personalized, automated campaigns that have significantly reduced churn."

Juliana Castoldi

Head of CRM, BeBlue
"CleverTap is the perfect platform for any growth hacker. It’s not just about analytics and segments — they work with you on clever campaigns, optimization, and how to use your data better. They have perhaps the best support team for deep dives and issue resolutions."

Himanshu Periwal

Vice President - Growth, Ixigo
"At HealthifyMe we believe in a data-first approach when it comes to engaging our users and CleverTap's robust features help to extend our segmentation to optimize the impact of our engagement campaigns."

Anish Jose

Product Manager, HealthifyMe
"CleverTap’s multi-channel marketing suite enables us to engage with real-time customer insights that help make informed marketing decisions. Having a technology partner who believes in our core value proposition helps us accelerate our efforts rapidly"

Zaheer Adenwala

Co Founder & CTO, Ketto
"At Mobikwik, we use CleverTap's mobile marketing capabilities extensively to engage better with our users. With CleverTap, we can run powerful contextual and personalized campaigns and our retention rates have significantly improved ever since."

Abhinav Chand

Marketing Manager, MobiKwik
"Thanks to Clevertap's ability to handle large volumes of data we have been able to scale our userbase 10x in the last 12 months without worrying about our real-time analytics solution."

Ankush Sachdeva

Co-founder & CEO, ShareChat
"With CleverTap Pivots, we are able to cross-tabulate data across billions of data points in no time. This enables us to gain valuable insights that we can leverage to provide better recommendations around our entire solution suite - from keyword research, ASO promotion, A/B testing, sentiment analysis to much more."

Raphael Mimoun

Product Designer / Design Director, Pranker