Guide
The User Segmentation Pocket Guide
Get a high level overview of user segmentation fundamentals in a highly visual, easy-to-digest reference guide.
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Why Read This Pocket Guide?
Instead of communicating with each individual in your audience, you segment users according to similar attributes or needs. But how do you group these customers together? And why bother?
This pocket guide gives you a high level overview of user segmentation fundamentals in a highly visual, easy-to-digest reference guide.
This pocket guide gives you a high level overview of user segmentation fundamentals in a highly visual, easy-to-digest reference guide.
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Segmentation Types
Learn the 5 different types of user segmentation you can use for your app.
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Benefits of Segmentation
Read why your marketing campaigns rely on effective segmentation to drive revenue.
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Challenges of Segmentation
Discover real solutions to the problems marketers face when segmenting their customer base.
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Segmentation How-To
Find out how to segment your users so your marketing can be effective and relevant.
What’s Inside the Pocket Guide?
Why our customers love us
We Drive Measurable Growth
Helping our customers succeed
View our Customers 
2xEngagement
With campaigns triggered by user behavior
5xCTRs
On personalized push notification campaigns
“CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
Marzdi Kalianiwala
Head – Marketing & BI, BookMyShow
68%Higher Engagement
With personalized push notifications
75%More Efficient Campaigns
With actionable insights
“CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
Manan Bajoria
Head of Growth Marketing at Lenskart
12%Engagement
With event-centric campaigns
3xCTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Hotstar
8-10%Monetization Rates
By delivering personalized multi-channel messaging
5xMore Cross-Sells
By using Live User Segments
“Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
Suman De
Director of Product Management, Cleartrip