EBOOK

CMO playbook:
Customer Retention &
the Key to Increased CLV

How do you retain customers in a post-pandemic world? We talked with CMOs across 35 global industries to distill what led to the success of their retention strategies. And it’s all here in this PDF.

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What’s Inside?

In this playbook, we’ve collected the experience of CMOs from across top mobile marketing organizations. What they’ve found is that by measuring the ability of campaigns to drive customer loyalty, their companies are able to maximize revenues. Learn about the tools used to improve user retention, and how mobile app usage impacts customer loyalty. Plus, grab their suggested roadmap for improving retention in your app.

  • Why Read This Ebook?
    • Learn about the changing customer behavior trends around the world
    • Discover the link between user retention and Customer Lifetime Value (CLV)

    • Understand the factors Influencing CLV in the zero-touch business landscape

    • Master the strategies and tools that will enhance your app’s user retention

CMO-Playbook_Customer-Retention
CMO-Playbook_Customer-Retention

Speakers:

John Abhishek

Abhishek Dixit

Lead - E-commerce Omnichannel Strategy, 6th Street

Agata Bas

Agata Bas

Director of Brand Experience, Mindvalley

Bindiya

Bindiya Bhatt

Director - Category Management, Myntra

Bolanle Abiodun

Bolanle Abiodun

Head of Customer Experience, Jumia Nigeria

Deepali Naairi

Deepali Naair

CMO, IBM India & South Asia

Aline K. Carranza

Aline K. Carranza

CRM & Engagement Manager, Albo

Dinesh Dua

Dinesh Dua

Head - Customer Service, Tata Digital

Faisal Zaidi

Faisal Zaidi

Head of Corporate Communications & Government Relations, Property Finder

Gagan Singla

Gagan Singla

Chief Digital Officer, HDFC Securities

Himansh Rakheja

Himansh Rakheja

Product Strategy – Web Analytics & CRO, Jubilant FoodWorks Ltd.

Jasmeet Singh Gandhi

Jasmeet Singh Gandhi

Head - Global BD, CleverTap

Jithesh P.V.

Maneesha B

Director, Head of Customer Experience and Customer Service, JD.ID

Ms. Sachini de Silva

Ms. Sachini de Silva

Head of Upay - SDB Bank, Upay

Nidhi Hola

Nidhi Hola

Head and Director of Marketing, Microsoft

Richa Parekh

Richa Parekh

Head - Digital Marketing, Aditya Birla Health Insurance Limited

Santosh Singh

Santosh Singh

Director of Product, Blibli.com

Richa Parekh

Somil Agrawal

Director - Marketing, India & GCC, MakeMyTrip

Sreekanth Chetlur

Head of Digital, PT Matahari Department Store Tbk

Sudipta Banerjee

Sudipta Banerjee

Chief Product and Technology Officer, Wynk

Winsley Bangit

Winsley Bangit

Chief Customer Officer, Mynt – Gcash

Experience a smarter platform today

Talk to our growth experts today to see how you can begin your retention journey with CleverTap.