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Industry Benchmark for Travel Apps

across App User Lifecycle Stages

Measure how your app is performing against the best in the industry and benefit from our data-driven recommendations to drive growth and revenues
Observe
We analyzed users over 1 Billion devices who performed over 55 Billion events in 2018 to understand what makes the fastest-growing apps succeed.
Compare
Learn from the industry experts and see how your app compares against the top global apps against various metrics that are guaranteed to drive growth.
Learn
Quickly spot the red flags across various stages of user lifecycle from onboarding to engagement to retention to re-installs and positively influence your users.
Win
Use recommendations from our mobile experts to optimize user engagement and mobile growth strategies and increase your revenues.

Start User Lifecycle

  • Onboarding
  • Engagement
  • Retention
  • Re-installs

Improve User Onboarding

Industry Benchmark

0%

Opt-in Rates of first-time users for marketing campaigns

#CleverTips
To Increase Opt-in Rates
  • Send In-App welcome messagesWelcome your new users with a personalized in-app message on their first launch
  • Drive opt-ins by delivering value earlyPromote opt-ins by conveying the value notifications can provide to users
  • Leverage high-engagement mobile momentsUse Pivots to understand when are users most active in your app and engage at those times
0mins

Average Login Time new users take to log in the apps

#CleverTips
To Decrease Login Time
  • Send welcome emails that guarantee a responseEmail: Welcome users with email drips based on the best time to send them
  • Run A/B test on messages and across devicesA/B test the creatives on your in-app and email welcome messages
  • Encourage social logins during user onboardingUse social logins to reduce time-to-value and get detailed profile information

FAQs

Why is user onboarding important?

A great user onboarding experience helps improve the likelihood of users adopting your product by a magnitude of 7X.

Why monitor opt-in rates?

Opt-in rates signify the percentage of users who have given you the permission to reach out to them via various channels like in-app, push, email, SMS, etc.

Why is average login time important?

Login time is a good indicator of the value the user sees in your offering and you can optimize this metric by building an amazing onboarding process.

Onboarding to Engagement

Industry Benchmark

0%

Usersperform a search
and move to the

Engagement Stage within 44 Minutes

#CleverTips
To Drive Users to Engagement
  • Incentivize users to complete the first transaction quicklySend offers and coupons to first time users via SMS
  • Use geolocation to send custom messagesPersonalize recommendations using region, language, timezone
  • Improve customer experience using deeplinksProvide a seamless experience by taking users directly to the booking page

FAQs

Why monitor this transition?

Onboarded users who see immediate value in your offering are the most likely to stay engaged and maintain long-term brand loyalty.

How to show value to users early on?

Give your users exactly what they need by personalizing onboarding flows for different user segments based on behavior, demographics, actions or inactions.

Why monitor time to first engagement?

Monitor, optimize and improve this metric to deliver value to your users early in their journey and convert them.

Boost Engagement

Industry Benchmark

0%

Average Click Through Rates observed on marketing campaigns

#CleverTips
To Increase Click Through Rates:
  • Find optimal time of the day to engage with usersHigher CTRs are observed on messages sent in the evening
  • Personalize messages to enhance user experienceMake your user feel valued and appreciated with dynamic content for messages
  • Make your messages stand out from the restUse custom sound for your messages and reinforce brand recall
0%

Booking Abandonment Rates for users with an intent of booking tickets

#CleverTips
To Reduce Booking Abandonment Rates:
  • Detect friction points inside your appUse Flows to see the different paths users take and where they drop-off
  • Determine the golden window of opportunityEstablish the golden window of opportunity to engage and bring back dropped off users with Funnels
  • Engage in realtime to bring back dropped off usersUse live-inaction campaigns to send compelling and personalized messages in real time

FAQs

Why is user engagement important?

Personalized and contextual user engagement nurtures your brand’s relationship with your users and drives higher brand recall

Why monitor Click-through rates?

Click-through rates help measure the effectiveness of your marketing campaigns and whether they are generating the response you want them to

What is booking abandonment rate?

Booking abandonment rate is the percent of users that did not convert and dropped off of all the users that had a high intent of booking on the app

Engagement to Retention

Industry Benchmark

0%

Users convert in the app and move to the

Retention Stage within 1 week

#CleverTips
To Drive Users to Retention
  • Discover user interests and drive contextual communicationFind user preferences based on their underlying interests using psychographic segmentation
  • Promote categories that appeal the mostUse Pivots to understand the popular categories that drive conversions and promote them
  • Focus on users having highest chance of being retainedLeverage RFM analysis to analyze your ‘potential loyalist’ segment of users

FAQs

Why monitor this transition?

Users who are well-versed with your app’s offerings are easier to build a connect with and turn into long-term customers.

Why retention is essential to growth?

Your growth from acquiring new users isn’t permanent until those users are converted into retained users.

When to start monitoring retention rates?

Retention rates are vital to the health of any fast growing app and should be monitored from day 1 at every stage of the app.

Increase Retention

Industry Benchmark

0%

Average Stickiness observed on retained users

#CleverTips
To Increase Stickiness:
  • Monitor the percent of your user base turning inactiveCreate past user behaviour segments to keep in check the percent of users about to turn inactive
  • Automate campaigns to target fresh set of inactive usersUse Recurring Campaigns to automate the process of engaging with users about to slip away
  • Peak interest of users that are about to turn inactiveTell your users you miss them and inform them about the new feature launches via a personalized email
0%

Average Retention Rates In the first month after user is acquired

#CleverTips
To Increase Retention Rates:
  • Monitor the trend of your important app metricsUse the Mobile app dashboard to monitor the trend of DAUs, WAUs and MAUs
  • Leverage cohort analysis to measure retention over timeUse cohort analysis to easily compare how different user groups behave over time
  • Build customer journeys that delight at every touchpointBuild omni-channel campaigns that reach users on the right channel at just the right time using Journeys

FAQs

Why is user retention important?

User Retention is about having users keep coming back and continue to see repeated value in your app.

Why monitor average stickiness?

The closer your stickiness quotient is to 1, the higher are your monthly app users turning up each day in the month.

Why is User Retention Rate important?

User retention rate is the percentage of users who stay with the app over one month after installing it.

Retention to Churn

Industry Benchmark

0%

Users
Churn In 2 weeks

#CleverTips
To Prevent Users from Churn:
  • Find the most frequently taken path that leads to uninstallsKnow what most of your users do right before they uninstall your app using Flows
  • Send price drop alerts on flights of interestLeverage user search history to send price drop alerts to your users who are about to churn
  • Remind users of unexplored features of your appBuild attractive In-App notifications using the in-app builder to make users explore various features in your app

FAQs

Why monitor this transition?

Retained users are the users most heavily invested in and should be monitored to ensure that they don’t churn.

What is a churn?

Churn is when a user stops seeing value in your app and stops using it within a given period.

What are win-back campaigns?

Win-back campaigns are marketing campaigns executed specially to combat churn and keep users coming back to the app.

Drive Re-installs

Industry Benchmark

0%

Average Uninstall Rate Within one month of installing the app

#CleverTips
To Reduce Uninstall Rates:
  • Listen to your users, their feedback is crucialLeverage Clever Campaigns and use ready-to-go feedback emails sent to your users that uninstall
  • Optimize engagement to avoid notification fatigueUse global frequency limits to cap the number of notifications to be sent over a period of time
  • Measure the impact of your marketing communicationFind out whether your notifications are driving conversions or uninstalls using control groups and advanced campaign ROI reporting
0%

Average Reinstall Rates One month after uninstalling the app

#CleverTips
To Increase Re-install Rates:
  • Apply various re-marketing strategiesUse social platforms to re-market to churned users and show value based on their past preferences
  • Nurture your uninstalls with product updatesDrive brand re-call by sending product updates periodically via emails
  • Double-down on channels that drive re-installsUse attribution tracking to track re-installs and know which channels are the most beneficial, and which ones aren’t

FAQs

What is a reinstall?

Reinstalls happen when an user who had uninstalled your app earlier returns to your app by installing it again.

Why monitor uninstall rates?

Monitoring uninstall rates helps to get insights into the end experience the user had with your app, varying from UI issues, functionality, performance or engagement experience.

Why are re-install rates important?

Reinstall rates help understand the effect of your remarketing campaigns and help measure the ROI of them.

Get theFull Report!

Get the complete report and benchmark your app’s performance against the essential metrics that drive growth and revenues

Industry Benchmark for Travel Apps

across App User Lifecycle Stages

Measure how your app is performing against the best in the industry and benefit from our data-driven recommendations to drive growth and revenues
  • Observe
    We analyzed users over 1 Billion devices who performed over 55 Billion events in 2018 to understand what makes the fastest-growing apps succeed.
  • Compare
    Learn from the industry experts & see how your app compares against the top global apps against various metrics that are guaranteed to drive growth.
  • Learn
    Spot the red flags across various user lifecycle stages from onboarding to engagement to retention to re-installs & positively influence your users.
  • Win
    Use recommendations from our mobile experts to optimize user engagement and mobile growth strategies and increase your revenues.

Improve User Onboarding

First impressions matter. Do onboarding right and you’re laying the groundwork for a long-term customer relationship.

Industry Benchmark

63%

Opt-in Rates of first-time users for marketing campaigns

#CleverTips

To Increase Opt-in Rates

  • Send In-App welcome messages
  • Drive opt-ins by delivering value early
  • Leverage high-engagement mobile moments

Back

18mins

Average Login Time of first-time users for marketing campaigns

#CleverTips

To Decrease Login Time

  • Send welcome emails that guarantee a response
  • Run A/B test on messages and across devices
  • Encourage social logins during user onboarding

Back

80%

Users perform a search and
move to the

Engagement Stage within 44 Minutes

Boost Engagement

Acquiring and activating new users is only step 1. Keeping those users engaged with your app is essential to your long-term success.

Industry Benchmark

8.32%

Average Click Through Rates observed on marketing campaigns

#CleverTips

To Increase Click Through Rates

  • Find optimal time of the day to engage with users
  • Personalize messages to enhance user experience
  • Make your messages stand out from the rest

Back

78.6%

Booking Abandonment Rates for users with an intent of booking tickets

#CleverTips

To Reduce Booking Abandonment Rates

  • Detect friction points inside your app
  • Determine the golden window of opportunity
  • Engage in realtime to bring back dropped off users

Back

63%

Users convert in the app and move to
the Retention Stage

in 1 week

Increase Engagement

You can’t afford to lose hard-won users you’ve invested time, energy, and money in converting. Act fast on such users and reduce uninstalls.

Industry Benchmark

27.4%

Average Stickiness observed on retained users

#CleverTips

To Increase Stickiness

  • Monitor the percent of your user base that is turning inactive
  • Automate campaigns to target fresh set of inactive users
  • Peak interest of users that are about to turn inactive

Back

48.3%

Average Retention Rates In the first month after user is acquired

#CleverTips

To Increase Retention Rates

  • Monitor the trend of your important app metrics
  • Leverage cohort analysis to measure retention over time
  • Build customer journeys that delight at every touchpoint

Back

35%

Users Churn in

2 weeks

Drive Re-installs

Winning back a lost user isn’t easy. Make a compelling case for users to either become active again or share why they’re no longer interested.

Industry Benchmark

42.5%

Average Uninstall Rate Within one month of installing the app

#CleverTips

To Reduce Uninstall Rates

  • Listen to your users, their feedback is crucial
  • Optimize engagement to avoid notification fatigue
  • Measure the impact of your marketing communication

Back

57.6%

Average Reinstall Rates One month after uninstalling the app

#CleverTips

To Increase Reinstall Rates

  • Apply various re-marketing strategies
  • Nurture your uninstalls with product updates
  • Double-down on channels that drive re-installs

Back

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