Industry Benchmark for Travel Apps

across App User Lifecycle Stages

Measure how your app is performing against the best in the industry and benefit from our data-driven recommendations to drive growth and revenues
Observe
We analyzed users over 1 Billion devices who performed over 55 Billion events in 2018 to understand what makes the fastest-growing travel apps succeed.
Compare
Learn from the industry experts and see how your app compares against the top global apps against various metrics that are guaranteed to drive growth.
Learn
Quickly spot the red flags across various stages of user lifecycle from onboarding to engagement to retention to re-installs and positively influence your users.
Win
Use recommendations from our mobile experts to optimize user engagement and mobile growth strategies and increase your revenues.

Start User Lifecycle

  • Onboarding
  • Engagement
  • Retention
  • Re-installs

Improve User Onboarding

Industry Benchmark

0%

Opt-in Rates of first-time users for marketing campaigns

#CleverTips
To Increase Opt-in Rates
  • Send In-App welcome messages Welcome your new users with a personalized in-app message on their first launch
  • Drive opt-ins by delivering value early Promote opt-ins by conveying the value notifications can provide to users
  • Leverage high-engagement mobile moments Use Pivots to understand when are users most active in your app and engage at those times
0mins

Average Login Time new users take to log in the apps

#CleverTips
To Decrease Login Time
  • Send welcome emails that guarantee a response Email: Welcome users with email drips based on the best time to send them
  • Run A/B test on messages and across devices A/B test the creatives on your in-app and email welcome messages
  • Encourage social logins during user onboarding Use social logins to reduce time-to-value and get detailed profile information

FAQs

Why is user onboarding important?

A great user onboarding experience helps improve the likelihood of users adopting your product by a magnitude of 7X.

Why monitor opt-in rates?

Opt-in rates signify the percentage of users who have given you the permission to reach out to them via various channels like in-app, push, email, SMS, etc.

Why is average login time important?

Login time is a good indicator of the value the user sees in your offering and you can optimize this metric by building an amazing onboarding process.

Onboarding to Engagement

Industry Benchmark

0%

Users Transitionto Engagement Stage

In 44 Minutes Once they Search in the app

#CleverTips
To drive Users to Engagement
  • Incentivize users to complete the first transaction quickly Send offers and coupons to first time users via SMS
  • Use geo-location to send custom messages Personalize recommendations using region, language, timezone
  • Improve customer experience using deeplinks Provide a seamless experience by taking users directly to the booking page

FAQs

Why monitor this transition?

Onboarded users who see immediate value in your offering are the most likely to stay engaged and maintain long-term brand loyalty.

How to show value to users early on?

Give your users exactly what they need by personalizing onboarding flows for different user segments based on behavior, demographics, actions or inactions.

Why monitor time to first engagement?

Monitor, optimize and improve this metric to deliver value to your users early in their journey and convert them.

Full Report Launching Soon!

We are releasing the complete industry benchmark report soon, drop in your information and be the first to know!

Industry Benchmark for Travel Apps

across App User Lifecycle Stages

Measure how your app is performing against the best in the industry and benefit from our data-driven recommendations to drive growth and revenues
  • Observe
    We analyzed XX users over 1 Billion devices who performed over 55 Billion events in 2018 to understand what makes the fastest-growing travel apps succeed.
  • Compare
    Learn from the industry experts & see how your app compares against the top global apps against various metrics that are guaranteed to drive growth.
  • Learn
    Spot the red flags across various user lifecycle stages from onboarding to engagement to retention to re-installs & positively influence your users.
  • Win
    Use recommendations from our mobile experts to optimize user engagement and mobile growth strategies and increase your revenues.

Improve User Onboarding

First impressions matter. Do onboarding right and you’re laying the groundwork for a long-term customer relationship.

Industry Benchmark

63%

Opt-in Rates of first-time users for marketing campaigns

#CleverTips

To Increase Opt-in Rates

  • Send In-App welcome messages
  • Drive opt-ins by delivering value early
  • Leverage high-engagement mobile moments

Back

18mins

Average Login Time of first-time users for marketing campaigns

#CleverTips

To Decrease Login Time

  • Send welcome emails that guarantee a response
  • Run A/B test on messages and across devices
  • Encourage social logins during user onboarding

Back

80%

Users Transitionto Engagement Stage

In 44 Minutes Once they Search in the app

Full Report Coming Soon!