Industry Benchmarks for
Food Tech Apps

Know how your food tech app compares against the industry standards. Get data-backed insights on the user flow from one stage to another across the entire app user lifecycle stages.
Icon Observe
We analyzed over 3 billion data points to know what makes industry-leading apps succeed
Icon Compare
Use the industry average to benchmark your app’s performance and track the key metrics that indicate success
Icon Learn
Engage users across lifecycle stages and create best-in-class user engagement strategies that scale as your subscriber base grows
Icon Win
Use recommendations from our experts to improve user retention, keep users engaged and make them come back for more, month after month

Start User Lifecycle

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  • Onboarding
  • Engagement
  • Retention
  • Re-installs

Improve User Onboarding

Industry Benchmark

0%

Of new users register after the first app launch.

0mins

Average time it takes new users to register after first app launch

Delivering a great onboarding experience results in improved user adoption. It’s important to deliver a perfect First Time User Experience (FTUX). Companies should be focused on delivering that aha! moment to customers right from the start so that users can quickly perform critical actions like: searching for restaurants, adding food items from the menu to their cart, and ordering their first meal.

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Onboarding to Engagement

Industry Benchmark

0%

Of new users order a meal at least once within the first month of installing the app

0days

Average time for users to move from the onboarding to engagement phase

User acquisition is only valuable if it is supported by an engaging user onboarding experience. During this initial phase, show your users value by helping them discover restaurants in their area, and providing available menus.

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Boost Engagement

Industry Benchmark

0%

Average CTR for push notifications

0

Average app launches per user in a month

User Engagement

Why focus on user engagement and click-through rates?

To improve the user experience, you should feature special offers on the users’ preferred restaurants via in-app notifications along with delivery status updates on external channels like push notifications and email messages.

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Engagement to Retention

Industry Benchmark

0%

Average retention rate* in the first week for new users

*defined by transaction completed at least once during the time period

Whether it’s a web-based platform or a native app, growth in food delivery cannot solely rely on user acquisition. Having a leaky bucket can often be an obstacle to sustainable growth. This makes it essential to monitor retention rates from day 1 to get an accurate view of the health of your app.

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Increase Retention

Industry Benchmark

0%

Average Stickiness
[Daily Active Users/Monthly Active Users]

User retention is the foundation for sustainable app growth. It is defined as the percentage of users who stay with the app and continue to order over a specific period of time after installation: typically measured on D1, D3, D7, D30, D60, and D90. Prioritize retention rate as a key metric to building your user base.

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Retention to Churn

Industry Benchmark

0%

Of users churn*
in 2 weeks

*defined by no transactions during the time period

Drop in activity such as app launches, in-app searches, as well as frequent cart abandonment, is an early sign of churn.

Users who are inactive or dormant are at risk of uninstalling the app. By monitoring churn, tracking trends, and proactively engaging with at-risk user segments, you can remind users of your app’s value and increase long-term retention.

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Drive Re-installs

Industry Benchmark

0%

Average uninstall rate within 30 days of first app launch

0%

Average reinstall rate for new users within 30 days of app uninstall

Monitoring uninstall rates and seeking feedback from uninstalled users will give you valuable insights into your user experience and what you can do to prevent future uninstalls.

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Get theFull Report

Get the complete report to benchmark your app’s performance against the essential metrics that drive growth and revenues.

Industry Benchmarks for Food Tech Apps

Know how your food tech app compares against the industry standards. Get data-backed insights on the user flow from one stage to another across the entire app user lifecycle stages.
  • Icon Observe
    We analyzed data points analyzed over 3 billion messages to know what makes industry-leading apps succeed
  • Icon Compare
    Use the industry average to benchmark your app’s performance and track the key metrics that indicate success
  • Icon Learn
    Engage users across lifecycle stages and create best-in-class user engagement strategies that scale as your subscriber base grows
  • Icon Win
    Use recommendations from our experts to improve user retention, keep users engaged and make them come back for more, month after month

Improve User Onboarding

Delivering perfect First Time User Experience (FTUX) results in improved user adoption of your app.

Industry Benchmark

25%

of new users register after the first app launch.

22mins

average time it takes new users to register after first app launch.

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35%

Of new users order a meal at least once within the first month of installing the app.

And, move to the engagement stage in 3 Days

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Boost Engagement

Personalized engagement campaigns with relevant offers form the foundation to deliver a seamless food delivery experience.

Industry Benchmark

1%

average CTR for push notifications.

10

average app launches per user in a month.

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22%

average retention rate* in the first week for new users

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Increase Retention

User retention is the foundation for sustainable app growth, and should be monitored from day 1.

Industry Benchmark

8%

Average Stickiness [DAU/MAU]

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86%

Users Churn in

2 weeks

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Drive Re-installs

Reengage with lost users with campaigns to win them back.

Industry Benchmark

54%

Average Uninstall Rate Within 30 days of first app launch

4.6%

Average Reinstall Rates for new users within 30 days of app uninstall

Get the Full Report!