The User Retention Pocket Guide
Get a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.
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Why Read This Pocket Guide?
With the average app losing 77% of its users in just three days, and 90% of its users within one month, mobile marketers have their work cut out for them. User retention becomes a necessary mandate if an app wants to survive the first month, much less grow to become a successful brand.
This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.
This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.
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User Retention Basics
Learn the basics of user retention and why it’s essential to the growth of your app.
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Three Phases of Retention
Read about the 3 phases of user retention and why it’s crucial to engage users at every phase.
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Tactics to Increase User Retention
Discover 3 tried-and-true retention tactics that will reinforce users’ perception of your app as a must-have.
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User Retention First Steps
Find out what your first concrete steps should be to increase user retention over the long term.
