The User Retention Pocket Guide

Trusted by Today's Top Brands

Why Read This Pocket Guide?

With the average app losing 77% of its users in just three days, and 90% of its users within one month, mobile marketers have their work cut out for them. User retention becomes a necessary mandate if an app wants to survive the first month, much less grow to become a successful brand.

This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.

User Retention Basics

Learn the basics of user retention and why it’s essential to the growth of your app.
Three Phases of Retention

Read about the 3 phases of user retention and why it’s crucial to engage users at every phase.
Tactics to Increase User Retention

Discover 3 tried-and-true retention tactics that will reinforce users’ perception of your app as a must-have.
User Retention First Steps

Find out what your first concrete steps should be to increase user retention over the long term.

What’s Inside the Pocket Guide?

What Our Customers Have to Say

"Since integrating CleverTap, we’ve increased CTRs by 5% and subscriptions by 10%. Having analytics and engagement on the same platform has been critical to our customer acquisition and retention."

Omkar Shende

AVP Product Management, Sony
"CleverTap has proven to be a very valuable and effective platform for customized user engagement. Not only is it easy to integrate, but easy to use and requires little to no engineering or development effort."

Craig Thayer

VP of Technology, DealsPlus
"CleverTap’s impact is clear: our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users."

Marzdi Kalianiwala

Vice President, BookMyShow
"CleverTap has been a valuable resource in helping us engage users with relevant, non-intrusive messages at the right moments. The whole team provided first-class service, from the initial ramp-up to getting us fully integrated and running automated international campaigns."

Robert Manger

President, Hooked on Phonics
"CleverTap provides us with the best analytics and a deeper understanding of our users. This has enabled us to meet our teachers’ needs and deliver contextually relevant experiences and to increase engagement for their student programs."

Felipe Saint Jean

CTO and Co-Founder, School 4 One
"CleverTap’s superior user engagement and segmentation allows us to connect with users based on their in-app behavior. They provided hands-on support through the migration process and worked with us to create a smart event design that met all our requirements."

Daniel Calabrese

CEO, Streamago
"CleverTap is the perfect platform for any growth hacker. It’s not just about analytics and segments — they work with you on clever campaigns, optimization, and how to use your data better. They have perhaps the best support team for deep dives and issue resolutions."

Himanshu Periwal

Vice President - Growth, Ixigo
"CleverTap's action/inaction campaigns and ability to engage users in real time changed the game for us with increased conversions from abandoned carts. I highly recommend them."

Revant Bhate

Head of Marketing, Faasos
"At FreeCharge, we focus on growing our active user base as well as increasing the conversion funnel at optimized costs. We’ve used CleverTap to interact with our users across different channels — all from a single platform."

Manan Bajoria

Head of Growth Marketing, FreeCharge
"CleverTap’s multi-channel marketing suite enables us to engage with real-time customer insights that help make informed marketing decisions. Having a technology partner who believes in our core value proposition helps us accelerate our efforts rapidly"

Zaheer Adenwala

Co Founder & CTO, Ketto
"Curiosity leverages CleverTap’s message variant and A/B testing capabilities to select the optimal message for user communication based on the observed click-through rates. We have observed a 25% or more uplift in user activity, increased sharing of content and improved user retention."

Michael Russell

CTO, Curiosity
"CleverTap's robust marketing suite helps us with segmenting & targeting our users’ behavior in real time. The way analytics is merged with engagement, helps us craft better campaigns as well as get valuable insights with features such as funnels & increase conversions via repeat purchases."

Ashish Aggarwal

Head of Digital Marketing, 1mg
"At Mobikwik, we use CleverTap's mobile marketing capabilities extensively to engage better with our users. With CleverTap, we can run powerful contextual and personalized campaigns and our retention rates have significantly improved ever since."

Abhinav Chand

Marketing Manager, MobiKwik
"Thanks to Clevertap's ability to handle large volumes of data we have been able to scale our userbase 10x in the last 12 months without worrying about our real-time analytics solution."

Ankush Sachdeva

Co-founder & CEO, ShareChat
"At HealthifyMe we believe in a data-first approach when it comes to engaging our users and CleverTap's robust features help to extend our segmentation to optimize the impact of our engagement campaigns."

Anish Jose

Product Manager, HealthifyMe
"With CleverTap Pivots, we are able to cross-tabulate data across billions of data points in no time. This enables us to gain valuable insights that we can leverage to provide better recommendations around our entire solution suite - from keyword research, ASO promotion, A/B testing, sentiment analysis to much more."

Raphael Maimon

Product Designer / Design Director, Pranker
"We segment our users into various segments - new users, first-time buyers, cart abandoners, inactive users & more with just a few clicks on the CleverTap dashboard. Using this information, we send them relevant & contextual messages via the right channel & at the right time using CleverTap's well-integrated marketing suite."

Vivek Thota

Senior Product Manager, Kraftly