Learn how to package campaign data like CTRs and conversions in a way that helps your CMO grow the business.
Learn which deceptive, surface-level metrics to steer clear of when analyzing campaign performance.
Understand the best ways to present marketing progress to your CMO and executive team.
Track these 5 key metrics to tie campaign results to top business goals and impress your CMO.
Uplift with engagement campaigns
With personalized campaigns
With campaigns triggered by user behavior
On personalized push notification campaigns
With personalized push notifications
With actionable insights
With event-centric campaigns
Using data-based insights from Pivots
By delivering personalized multi-channel messaging
By using Live User Segments