Our new report, Fit for the Future of Retail, provides a pioneering new framework based on a data-driven, holistic view of consumer behavior and the strategies that play across the entire customer lifecycle. This ebook shows you the most effective campaigns for growth and customer retention.
This framework lays out how to achieve the four main objectives of any ecommerce brand:
Increase new user retention – by onboarding them, mapping out their journey, showing them the value of your service
Increase customer engagement – by getting them actively using your app and serving up offers they can’t resist
Increase order transactions – by enticing them with cross-sell and upsell opportunities and getting them into a purchasing habit
Reduce customer churn – by winning back disengaged customers, understanding why they drop off, and then optimizing the user journey
