Organic traffic is basically the number of visitors that come to your website due to the content you publish. These visitors aren’t brought in by paid ads but simply by producing content that is relevant to your target market.
Direct traffic is from people who type your website URL directly into their browsers. But organic traffic is from people who have found your website after using a search engine such as Google or Bing.
Paid traffic requires a budget and monetary payment to bring audiences to you. Meanwhile, organic traffic is mostly free. The only real payment is in SEO research and in the sweat equity of producing the content.
There are entire books and websites that delve into this meaty topic, making it much too broad to cover in a single glossary entry.
At a high level, the easiest way to increase organic traffic is to:
To produce content efficiently, you have to use Search Engine Optimization (SEO) tactics to do several things: