Location-Based Services

July 9, 2018

Location-based services (LBS) are specific software applications created to leverage users’ real-time geographic location so you can market to them.

With users’ smart devices relaying location to you (the mobile marketer), the LBS can then send users timely and relevant content based on their location. Some examples of content they can receive include:

  • News and updates at your location
  • Nearby entertainment and restaurants
  • Promotional coupons for stores in your vicinity

5 Elements Needed for Apps with Location-Based Services

To use location-based services, you will need five elements in order to effectively market to your users:

  1. Your app
  2. The user’s mobile device
  3. A GPS component that is able to pinpoint the mobile device’s location
  4. A mobile network, that carries data and requests from mobile device to your content provider and vice versa
  5. A content provider that serves up the geo-specific content to the user

Read More About Location-Based Services

With Geo-Radius Targeting, you can identify and message users based on their proximity to a specific address. This is great for ...
In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to ...
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile ...
Back to Glossary
Related Keywords
Mobile Marketing Platform

With more than 4.92 billion mobile users globally, you have 66% of the planet’s population using ...

Read More
Customer Data Platform

As mobile marketers, we collect data from our users in order to build user experiences and market...

Read More
Push Amplification

Push notifications are an essential engagement and communication tool in the armory of any mobile...

Read More
Retention Cohorts

Retention cohorts are a tool used for analyzing your user data. This allows you to pinpoint why y...

Read More

8,000+

$2 Billion

1 Billion

20 Million