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What is App Inbox? App Inbox is a CleverTap feature that allows mobile marketers to send personalized messages that remain accessible after they’re received, and that have a higher delivery rate than push notifications.
App Inbox allows you to send rich media messages that can be stored on the device. This means, unlike push or in-app notifications that disappear once dismissed, users can access messages even after interacting with them.
App Inbox notifications even reach users who have opted out of receiving push notifications or who have mobile devices that suppress push. Second only to email, this feature ensures that a user receives the communication you need to send.
And because they’re highly personalized to your users’ data, App Inbox can become a tailored feed of discounts, news, and feature updates from your brand to your customers.