Push Notification

July 9, 2018

Push notifications are messages sent to users encouraging them to undertake specific actions in your app. They could also be used to communicate certain information such as updates or announcements.

Why is Push Notification Important?

Engagement is a necessary metric that measures the health of your app. With enough engagement, you build a loyal base of users whom you can convert and monetize down the road.

Push notifications are one tactic to build engagement. You send these notifications with the objective of bringing users back to your app via engagement campaigns.

Push notification CTRs are as high as 40% (according to a post by Andrew Chen), compared to email CTRs of just 5%!

If you do them effectively, push notifications can drive mobile app engagement, increase your retention rate, and raise revenue in a big way.

What Do Push Notifications Look Like?

There are so many forms that these messages can take. They can be anything from offers and discounts to critical information about accounts to simple user onboarding messages.

Read More About Push Notification

What if your app could influence users even when their ...
Deep links are becoming an essential part of the mobile ...
Smart mobile marketers know that user retention is the lifeblood ...
Back to Glossary
Related Keywords
Flows

Flows is a feature in the CleverTap mo...

Read More
Funnel Analysis

Funnel analysis is the study of funnels in your website or app. A funnel can be defined as a chro...

Read More
Web Push Notifications

Web push notifications are a technology that mobile marketers use to communicate brief, important...

Read More
Push Amplification

Push notifications are an essential engagement and communication tool in the armory of any mobile...

Read More