Year-to-Date (YTD)

December 10, 2018

Year-to-date (YTD) is a period of time that is based on the beginning of the calendar year and up to the current date.

What is Year-to-Date (YTD)?

Year-to-date is a metric that describes the return so far this year.

YTD is used primarily in financial statements that detail the performance of a business entity. For example: you can have numbers showing YTD revenue for your app or YTD total customers for your app.

Year-to-Date (YTD) Typical Usage

These metrics can help you compare a similar period in previous years.

  • Compare user uninstalls YTD with a similar period from last year
  • Compare new user YTD with a similar period from the past five years

Read More About Year-to-Date (YTD)

What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users ...
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do ...
The holy grail of all mobile app marketers has always been retention: “How do I keep the users who installed ...
Back to Glossary
Related Keywords
Organic Traffic

Organic traffic is basically the number of visitors that come to your website due to the content ...

Read More
Retention Rate

Retention rate is the percentage of users who come back to your app in order to perform a certain...

Read More
Average Revenue Per User (ARPU)

The ARPU is average revenue per user and refers to the revenue that a monetized user helps you ge...

Read More
Churn Rate

Churn rate is the percentage of users who stopped using your app within a specific time period....

Read More

8,000+

$2 Billion

1 Billion

20 Million