Year-to-Date (YTD)

Year-to-date (YTD) is a period of time that is based on the beginning of the calendar year and up to the current date.

What is Year-to-Date (YTD)?

Year-to-date is a metric that describes the return so far this year.

YTD is used primarily in financial statements that detail the performance of a business entity. For example: you can have numbers showing YTD revenue for your app or YTD total customers for your app.

Year-to-Date (YTD) Typical Usage

These metrics can help you compare a similar period in previous years.

• Compare user uninstalls YTD with a similar period from last year
• Compare new user YTD with a similar period from the past five years

Read More About Year-to-Date (YTD)