Uninstall

July 9, 2018

An uninstall is the process of completely removing an application from a mobile device. Every uninstall is a churned customer, and contributes to your churn rate.

Tracking uninstalls is part of the process of mobile marketing. The number of uninstalls serves as a gauge of the health of your app.

Don’t Let an Uninstall Faze You

The sooner you learn when and why users are uninstalling, the faster you can get them back using a winback campaign. Find out immediately when a user uninstalls and send targeted campaigns to increase engagement and thus reduce churn.

Read More About Uninstall

The holy grail of all mobile app marketers has always been retention: “How do I keep the users who installed ...
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active ...
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us ...
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Related Keywords
Churn Rate

Churn rate is the percentage of users who stopped using your app within a specific time period....

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Average Revenue per Daily Active User (ARPDAU)

ARPDAU is a mobile marketing metric used to measure how well your monetization strategies are wor...

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Monthly Active Users (MAUs)

Monthly active users or MAUs refer to the number of users who engage in some way with your app at...

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Bounce Rate

Bounce rate is the percentage of visitors who navigate away from a particular website after viewi...

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8,000+

$2 Billion

1 Billion

20 Million