Rich Push Notifications

July 3, 2019

Rich push notifications are one way to send your users timely, personalized messages on their mobile devices and engage them so they come back to your app.

Rich push notifications in action

What are Rich Push Notifications?

Rich push notifications are exactly what they sound like — push notifications with rich media embedded to make them more attention-grabbing and attractive to users.

Rich push notifications can be personalized to include the user’s name, location, products viewed, or other user activity.

Why Rich Media?

The goal of embedding rich media — static images, animated GIFs, video, and audio — is to attract attention and entice the user to click. Engagement is key for making your app a habit for users.

Read More About Rich Push Notifications

What if your app could influence users even when their ...
Smart mobile marketers know that user retention is the lifeblood ...
Sometimes we get questions from mobile businesses just starting out ...
Back to Glossary
Related Keywords
Location-Based Services

Location-based services (LBS) are specific software applications created to leverage users’ real-...

Read More
SMS

SMS, also known as text messages or text messaging, is a staple of mobile communication around th...

Read More
App Inbox

What is App Inbox? App Inbox is a CleverTap feature that allows mobile marketers to send personal...

Read More
Silent Push Notifications

Push notifications are the messages sent to your users encouraging them to take a specific action...

Read More