Rich push notifications are one way to send your users timely, personalized messages on their mobile devices and engage them so they come back to your app.
Rich push notifications are exactly what they sound like — push notifications with rich media embedded to make them more attention-grabbing and attractive to users.
Rich push notifications can be personalized to include the user’s name, location, products viewed, or other user activity.
The goal of embedding rich media — static images, animated GIFs, video, and audio — is to attract attention and entice the user to click. Engagement is key for making your app a habit for users.