• Deliver Personalized, Dynamic Experiences With an AI-Powered SMS Marketing Platform

    Turn every SMS into real-time, two-way conversations

    Get a Demo

    Deliver

    real-time, behavior-driven SMS messages that feel 1:1 across the customer journey.

    Boost

    conversions with AI-generated SMS content and intelligent audience segmentation.

    Orchestrate

    SMS seamlessly with push, email, in-app, and RCS in a unified, omnichannel flow.

    Trusted by 2000+ brands powering 2bn+ personalized SMS every month

    levis Picsart bank Sonyliv Kotak Bank Blinkit Ajio Burgerking Axis Bank Pepsi rapido Puma Dominos seveneleven Ikea

    Why Choose
    SMS Marketing Platform?

    Check Craft contextual SMS campaigns using an intuitive editor that counts characters, detects encoding, and shortens long URLs -ensuring every message is optimized for clarity and impact.
    Check Generate emotionally resonant SMS content in seconds with AI. Optimize your campaigns for  tone, timing, and frequency to boost engagement and conversions.
    Check Trigger behavior-based, real-time SMS journeys across the customer lifecycle – automated and orchestrated alongside push, email, in-app, and RCS via CleverTap’s Journey Builder.
    Check Deliver timely, hyper-personalized messages powered by CleverTap’s TesseractDB™ – built to activate deep context at scale, in milliseconds.
    Check Track delivery, clicks, and campaign ROI with precision. Go beyond basic metrics with cohort analysis, funnels, and attribution to uncover what truly drives engagement.
    Get a Demo
    Boost in View Rate
    35x
    Enhance Conversion Rate
    25%
    Increase in Retention
    30%

    How can CleverTap’s SMS Marketing Platform help

    SMS Marketing Platform with template management, AI-generated content, character counting, encoding detection and URL shortening.

    Create and manage SMS templates effortlessly

    Secure in-app voice calling with call masking for privacy, preventing spam and fraud through trusted, authenticated P2P and M2P communication.

    Craft compelling messages with our versatile editor

    Count characters, detect encoding (GSM-7/UTF-8), calculate SMS parts, and shorten up to 5 long URLs (e.g., UTM links) to maximize space for personalized messages.

    Improve CTRs with emotionally intelligent, Al-generated SMS content

    Remove the writer’s block with a few text prompts, and generate emotionally relevant messages.

    SMS Marketing Platform for compliance, list growth, AI-driven engagement strategies, and A/B testing for optimal SMS performance.
    RCS blog

    The Ultimate Guide to Boosting SMS Delivery Rates

    Author avatar Agnishwar Banerjee | 19 January, 2024
    Read more

    Optimize with precision

    SMS Marketing Platform for compliance, list growth, AI-driven engagement strategies, and A/B testing for optimal SMS performance.

    Achieve SMS compliance and list growth effortlessly

    Leverage segmentation, DND hours, and opt-in and opt-out management leveraging keywords to adhere to local government regulations.

    Leverage an AI prescribed engagement strategy

    Optimize results by leveraging ideal content, time and frequency of SMS engagement in real-time.

    Experiment and achieve optimal results

    Conduct A/B and multivariate tests and send the best-performing SMS to all customers.

    SMS Marketing Platform for real-time personalization, interactive two-way messaging, and seamless omnichannel automation.
    Illustration

    2024 Guide to SMS Marketing: Best Practices for Success

    Author avatar Shivkumar M | 30 January, 2025
    Read more

    Engage with deep context

    SMS Marketing Platform for real-time personalization, interactive two-way messaging, and seamless omnichannel automation.

    Personalize SMS in real-time

    Contextualize messages based on user profile data and actions, dynamic content, and predictive recommendations to accelerate purchases and delight your customers.

    Automate for an interactive SMS experience

    Drive conversations with dynamic, interactive messaging. Our intuitive journey builder empowers you to effortlessly create real-time, two-way campaigns and personalized user journeys, ensuring every interaction is fluid and engaging.

    Automate and deliver an omnichannel experience

    Create triggered or drip campaigns across your customer’s lifecycle by integrating SMS with other channels for a seamless cross-channel experience.

    SMS Marketing Platform with real-time performance metrics, ROI tracking, funnels, cohorts, and behavioral data analysis for campaigns.

    Analyze true SMS campaign effectiveness

    SMS Marketing Platform with real-time performance metrics, ROI tracking, funnels, cohorts, and behavioral data analysis for campaigns.

    Assess SMS campaign performance

    Leverage real-time SMS marketing campaign engagement metrics and track impressions to debug delivery issues.

    Track Campaign ROI

    Dig deeper with funnels, cohorts, pivots on behavioral data and conduct ROI analysis by attributing the impact of SMS notifications to measure the real impact of your campaigns.

    Quick Time-to-Value

    Unlock the complete potential of SMS Messaging

    Upsell & Cross-Sell Flight Enhancements

    Enhance the traveler journey and increase average booking value by promoting flight add-ons via SMS. CleverTap’s intelligent targeting lets you send real-time alerts about seat upgrades, extra baggage options, and premium services. Combining context—like including the traveler’s route and loyalty status—these SMS prompts can turn idle interest into actionable bookings.

    Subscription Renewal Reminders

    Combat churn with proactive, timely reminders. CleverTap’s SMS automation helps you notify users about upcoming subscription renewals or trial expirations before they lapse. These reminders, sent at the optimal engagement window, ensured continued access for users who may have missed email reminders—preserving revenue and engagement.

    Onboarding Completion Nudges

    Speed up time-to-value by nudging users to finish onboarding. CleverTap’s SMS journeys can detect drop-offs during KYC, account linking, or initial app setup, and automatically send reminders with contextual cues. Each message can include a progress update and a link to resume onboarding. By addressing friction points via concise, personalized texts, you can achieve an improved completion rate.

    Loyalty Points Redemption

    Encourage repeat purchases by using CleverTap’s SMS Marketing capabilities to send personalized redemption alerts whenever users accumulate enough points. For instance, an online fashion retailer used this approach to notify users of limited-time point multiplier offers and exclusive rewards catalogs. With dynamic audience segmentation and automated SMS triggers, customers receive relevant rewards updates right when they are most likely to convert—boosting lifetime value and retention.

    SMS Marketing Platform for personalized loyalty point redemption alerts, bonus offers, and rewards updates to boost repeat purchases.
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