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A banner ad is a form of online advertising that is delivered by an ad server and displayed on a website.
It is an image-driven visual ad deployed by a marketer, usually located at the top or bottom of a webpage, promoting your brand. And in order to get on that space, you pay an ad platform.
A banner ad is simply a way for a graphic element to hyperlink to your content. Ideally, it leads to a landing page within your brand’s website so that when a customer clicks on your ad, they are automatically tracked and led down a path to take a very specific action – usually a purchase or a download.
Your brand must pay an advertising platform (or the host website directly) in order for your banner ad to be displayed on a host website.
Despite web-savvy audiences ignoring ads completely and a large number of browser add-ons and extensions designed to block ads in websites, banner ads still work and are a staple in digital advertising strategies the world over. Why is that?